Brandwave

Boat brands in New Zealand:Which brands are most popular in search?

In August 2026, Stabicraft was the most searched among boat brands in New Zealand, with an estimated 4.7K branded searches and 38.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Stabicraft38.8%
  2. Rayglass15.1%
  3. Haines Hunter12.4%
  4. Senator Boats11.5%
  5. Extreme Boats9.3%
  6. Surtees8.7%
  7. Smuggler2.7%
  8. Quintrex1.1%
  9. Buccaneer0.5%

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Share of SearchLeaderboard

Compare the trailer boat brands New Zealand fishers and boaties buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among boat brands in New Zealand, by month

Share of Search by month for Stabicraft, Rayglass, Haines Hunter, Senator Boats, Extreme Boats, Surtees, Smuggler. The figures are in the table below the chart.

View monthly share of search table
MonthStabicraftRayglassHaines HunterSenator BoatsExtreme BoatsSurteesSmugglerQuintrexBuccaneer
Oct 202535.3%14.9%15.2%9.8%11%9.5%2%1.2%1.1%
Nov 202539.8%14.4%13.5%10.1%9.2%8.4%2.2%1.4%1.1%
Dec 202534.8%14%17.3%10.3%9.2%10.3%2.1%1.2%0.73%
Jan 202634.6%13.8%19.1%11%8%9.6%1.9%1.1%0.95%
Feb 202633.8%15%16.1%11.1%9.6%10.9%1.8%1.1%0.64%
Mar 202633.6%17.1%13.4%10%8.4%10.1%1.9%4.8%0.71%
Apr 202634%14.9%14.1%12.4%9.3%10.5%2.8%1.4%0.72%
May 202635.1%16.2%12.1%11.3%9.7%11.6%2.1%1.2%0.73%
Jun 202634.1%15.9%14.3%10.3%9.8%10.3%3.1%1.3%0.78%
Jul 202634.6%16.8%14.1%10.4%8.7%10.5%2.6%1.5%0.79%
Aug 202638.8%15.1%12.4%11.5%9.3%8.7%2.7%1.1%0.5%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Stabicraft

    38.8%

    held 1st · 4.7K estimated branded searches · +33.5% vs prior month · +4.1 points

  2. 2.Rayglass

    15.1%

    held 2nd · 1.8K estimated branded searches · +7.1% vs prior month · -1.7 points

  3. 3.Haines Hunter

    12.4%

    held 3rd · 1.5K estimated branded searches · +4.9% vs prior month · -1.7 points

  4. 4.Senator Boats

    11.5%

    moved from 5th to 4th · 1.4K estimated branded searches · +31.4% vs prior month · +1.1 points

  5. 5.Extreme Boats

    9.3%

    moved from 6th to 5th · 1.1K estimated branded searches · +27.3% vs prior month · +0.6 points

  6. 6.Surtees

    8.7%

    moved from 4th to 6th · 1.1K estimated branded searches · -0.94% vs prior month · -1.8 points

  7. 7.Smuggler

    2.7%

    held 7th · 320 estimated branded searches · +23.1% vs prior month · +0.1 points

  8. 8.Quintrex

    1.1%

    held 8th · 130 estimated branded searches · -13.3% vs prior month · -0.4 points

  9. 9.Buccaneer

    0.5%

    held 9th · 60 estimated branded searches · -25% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among boat brands in New Zealand?

In August 2026, Stabicraft was the most searched among boat brands in New Zealand, with an estimated 4.7K branded searches and 38.8% estimated Share of Search within this set. Rayglass is in 2nd place, 23.7 percentage points behind at 15.1% Share of Search.

New Zealand boat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stabicraft35.3% → 38.8%39.8%Nov 202533.6%Mar 20261st
Rayglass14.9% → 15.1%17.1%Mar 202613.8%Jan 20263rd → 2nd
Haines Hunter15.2% → 12.4%19.1%Jan 202612.1%May 20262nd → 3rd
Senator Boats9.8% → 11.5%12.4%Apr 20269.8%Oct 20255th → 4th
Extreme Boats11% → 9.3%11%Oct 20258%Jan 20264th → 5th
Surtees9.5% → 8.7%11.6%May 20268.4%Nov 20256th
Smuggler2% → 2.7%3.1%Jun 20261.8%Feb 20267th
Quintrex1.2% → 1.1%4.8%Mar 20261.1%Jan 20268th
Buccaneer1.1% → 0.5%1.1%Nov 20250.5%Aug 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, Stabicraft’s estimated Share of Search among boat brands in New Zealand increased from 35.3% to 38.8%.
  • Across the 11 months ending August 2026, Haines Hunter’s estimated Share of Search among boat brands in New Zealand decreased from 15.2% to 12.4%.
  • Across the 11 months ending August 2026, Senator Boats’ estimated Share of Search among boat brands in New Zealand increased from 9.8% to 11.5%.
  • Across the 11 months ending August 2026, Extreme Boats’ estimated Share of Search among boat brands in New Zealand decreased from 11% to 9.3%.
  • Across the 11 months ending August 2026, Surtees’ estimated Share of Search among boat brands in New Zealand decreased from 9.5% to 8.7%.
  • Across the 11 months ending August 2026, Smuggler’s estimated Share of Search among boat brands in New Zealand increased from 2% to 2.7%.
  • Across the 11 months ending August 2026, Buccaneer’s estimated Share of Search among boat brands in New Zealand decreased from 1.1% to 0.5%.
  • Across the 11 months ending August 2026, Stabicraft’s estimated Share of Search among boat brands in New Zealand peaked at 39.8% in November 2025 and was lowest at 33.6% in March 2026.
  • Across the 11 months ending August 2026, Rayglass’ estimated Share of Search among boat brands in New Zealand peaked at 17.1% in March 2026 and was lowest at 13.8% in January 2026.
  • Across the 11 months ending August 2026, Haines Hunter’s estimated Share of Search among boat brands in New Zealand peaked at 19.1% in January 2026 and was lowest at 12.1% in May 2026.
  • Across the 11 months ending August 2026, Senator Boats’ estimated Share of Search among boat brands in New Zealand peaked at 12.4% in April 2026 and was lowest at 9.8% in October 2025.
  • Across the 11 months ending August 2026, Extreme Boats’ estimated Share of Search among boat brands in New Zealand peaked at 11% in October 2025 and was lowest at 8% in January 2026.
  • Across the 11 months ending August 2026, Surtees’ estimated Share of Search among boat brands in New Zealand peaked at 11.6% in May 2026 and was lowest at 8.4% in November 2025.
  • Across the 11 months ending August 2026, Smuggler’s estimated Share of Search among boat brands in New Zealand peaked at 3.1% in June 2026 and was lowest at 1.8% in February 2026.
  • Across the 11 months ending August 2026, Quintrex’s estimated Share of Search among boat brands in New Zealand peaked at 4.8% in March 2026 and was lowest at 1.1% in January 2026.
  • Across the 11 months ending August 2026, Rayglass rose from 3rd to 2nd among boat brands in New Zealand.
  • Across the 11 months ending August 2026, Haines Hunter fell from 2nd to 3rd among boat brands in New Zealand.
  • Across the 11 months ending August 2026, Senator Boats rose from 5th to 4th among boat brands in New Zealand.
  • Across the 11 months ending August 2026, Extreme Boats fell from 4th to 5th among boat brands in New Zealand.
  • Across the 11 months ending August 2026, Quintrex held steady: its estimated Share of Search among boat brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand boat brands in August 2026?

  1. In August 2026, Senator Boats overtook Surtees to rank 4th among boat brands in New Zealand, at 11.5%.

  2. In August 2026, Extreme Boats overtook Surtees to rank 5th among boat brands in New Zealand, at 9.3%.

  3. In August 2026, Stabicraft gained estimated Share of Search among boat brands in New Zealand, from 34.6% to 38.8%.

  4. In August 2026, Surtees lost estimated Share of Search among boat brands in New Zealand, from 10.5% to 8.7%.

  5. In August 2026, Rayglass lost estimated Share of Search among boat brands in New Zealand, from 16.8% to 15.1%.

  6. In August 2026, Haines Hunter lost estimated Share of Search among boat brands in New Zealand, from 14.1% to 12.4%.

  7. Estimated monthly branded searches for Smuggler in New Zealand rose 14.3% over 11 measured months, from 280 to 320 in August 2026.

  8. Estimated monthly branded searches for Buccaneer in New Zealand fell 60% over 11 measured months, from 150 to 60 in August 2026.

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