Extreme Boats vs Senator Boats:Which is more popular by branded search in New Zealand?
In August 2026, Senator Boats had more branded searches than Extreme Boats among boat brands in New Zealand. Senator Boats was estimated to have 1.4K branded searches compared to Extreme Boats’ 1.1K, and held an 11.5% Share of Search versus Extreme Boats’ 9.3%.
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Which is more popular in search, Extreme Boats or Senator Boats?
Compare the trailer boat brands New Zealand fishers and boaties buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Senator Boats, Extreme Boats. The figures are in the table below the chart.
View monthly share of search table
| Month | Stabicraft | Rayglass | Haines Hunter | Senator Boats | Extreme Boats | Surtees | Smuggler | Quintrex | Buccaneer |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 14.9% | 15.2% | 9.8% | 11% | 9.5% | 2% | 1.2% | 1.1% |
| Nov 2025 | 39.8% | 14.4% | 13.5% | 10.1% | 9.2% | 8.4% | 2.2% | 1.4% | 1.1% |
| Dec 2025 | 34.8% | 14% | 17.3% | 10.3% | 9.2% | 10.3% | 2.1% | 1.2% | 0.73% |
| Jan 2026 | 34.6% | 13.8% | 19.1% | 11% | 8% | 9.6% | 1.9% | 1.1% | 0.95% |
| Feb 2026 | 33.8% | 15% | 16.1% | 11.1% | 9.6% | 10.9% | 1.8% | 1.1% | 0.64% |
| Mar 2026 | 33.6% | 17.1% | 13.4% | 10% | 8.4% | 10.1% | 1.9% | 4.8% | 0.71% |
| Apr 2026 | 34% | 14.9% | 14.1% | 12.4% | 9.3% | 10.5% | 2.8% | 1.4% | 0.72% |
| May 2026 | 35.1% | 16.2% | 12.1% | 11.3% | 9.7% | 11.6% | 2.1% | 1.2% | 0.73% |
| Jun 2026 | 34.1% | 15.9% | 14.3% | 10.3% | 9.8% | 10.3% | 3.1% | 1.3% | 0.78% |
| Jul 2026 | 34.6% | 16.8% | 14.1% | 10.4% | 8.7% | 10.5% | 2.6% | 1.5% | 0.79% |
| Aug 2026 | 38.8% | 15.1% | 12.4% | 11.5% | 9.3% | 8.7% | 2.7% | 1.1% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Extreme Boats and Senator Boats comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Senator Boats took it in November 2025.
- Across the 11 months ending August 2026, Extreme Boats’ estimated Share of Search among boat brands in New Zealand moved from 11% to 9.3%, and its estimated monthly branded searches moved from 1.6K to 1.1K.
- Across the 11 months ending August 2026, Senator Boats’ estimated Share of Search among boat brands in New Zealand moved from 9.8% to 11.5%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand boat brands in August 2026?
2 changes
In August 2026, Senator Boats overtook Surtees to rank 4th among boat brands in New Zealand, at 11.5%.
In August 2026, Extreme Boats overtook Surtees to rank 5th among boat brands in New Zealand, at 9.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Extreme Boats’ and Senator Boats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Extreme Boats
6 branded search terms
- extreme boats
- extreme boats for sale
- extreme boats near me
- extreme boats nz
- extremeboats
- extremeboats for sale
Senator Boats
4 branded search terms
- senator boats
- senator boats for sale
- senator boats new zealand
- senatorboats
Put your own brand in this comparison
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