How popular isSurtees in search?
In August 2026, there were an estimated 1.1K branded searches for Surtees in New Zealand which is down 21.1% over the last 11 months. Surtees holds 8.7% estimated Share of Search among New Zealand boat brands and is ranked 6th of 9 competitors for search popularity.
Stabicraft38.8%Rayglass15.1%
Haines Hunter12.4%
Senator Boats11.5%
Extreme Boats9.3%- Surtees8.7%
Smuggler2.7%Quintrex1.1%
Buccaneer0.5%
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Which boat brands compete with Surtees?
Share of Search by month for Stabicraft, Rayglass, Haines Hunter, Senator Boats, Extreme Boats, Surtees, Smuggler. The figures are in the table below the chart.
View monthly share of search table
| Month | Stabicraft | Rayglass | Haines Hunter | Senator Boats | Extreme Boats | Surtees | Smuggler | Quintrex | Buccaneer |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 14.9% | 15.2% | 9.8% | 11% | 9.5% | 2% | 1.2% | 1.1% |
| Nov 2025 | 39.8% | 14.4% | 13.5% | 10.1% | 9.2% | 8.4% | 2.2% | 1.4% | 1.1% |
| Dec 2025 | 34.8% | 14% | 17.3% | 10.3% | 9.2% | 10.3% | 2.1% | 1.2% | 0.73% |
| Jan 2026 | 34.6% | 13.8% | 19.1% | 11% | 8% | 9.6% | 1.9% | 1.1% | 0.95% |
| Feb 2026 | 33.8% | 15% | 16.1% | 11.1% | 9.6% | 10.9% | 1.8% | 1.1% | 0.64% |
| Mar 2026 | 33.6% | 17.1% | 13.4% | 10% | 8.4% | 10.1% | 1.9% | 4.8% | 0.71% |
| Apr 2026 | 34% | 14.9% | 14.1% | 12.4% | 9.3% | 10.5% | 2.8% | 1.4% | 0.72% |
| May 2026 | 35.1% | 16.2% | 12.1% | 11.3% | 9.7% | 11.6% | 2.1% | 1.2% | 0.73% |
| Jun 2026 | 34.1% | 15.9% | 14.3% | 10.3% | 9.8% | 10.3% | 3.1% | 1.3% | 0.78% |
| Jul 2026 | 34.6% | 16.8% | 14.1% | 10.4% | 8.7% | 10.5% | 2.6% | 1.5% | 0.79% |
| Aug 2026 | 38.8% | 15.1% | 12.4% | 11.5% | 9.3% | 8.7% | 2.7% | 1.1% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 4.7K | +33.5% | +4.1 points | |
| 2, held 2nd | 15.1% | 1.8K | +7.1% | -1.7 points | |
| 3, held 3rd | 12.4% | 1.5K | +4.9% | -1.7 points | |
| 4, moved from 5th to 4th | 11.5% | 1.4K | +31.4% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 9.3% | 1.1K | +27.3% | +0.6 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 8.7% | 1.1K | -0.94% | -1.8 pointsmoved from 4th to 6th | |
| 7, held 7th | 2.7% | 320 | +23.1% | +0.1 points | |
| 8, held 8th | 1.1% | 130 | -13.3% | -0.4 points | |
| 9, held 9th | 0.5% | 60 | -25% | -0.3 points |
38.8%
held 1st · 4.7K estimated branded searches · +33.5% vs prior month · +4.1 points
2.
15.1%
held 2nd · 1.8K estimated branded searches · +7.1% vs prior month · -1.7 points
12.4%
held 3rd · 1.5K estimated branded searches · +4.9% vs prior month · -1.7 points
11.5%
moved from 5th to 4th · 1.4K estimated branded searches · +31.4% vs prior month · +1.1 points
9.3%
moved from 6th to 5th · 1.1K estimated branded searches · +27.3% vs prior month · +0.6 points
6.Surtees
8.7%
moved from 4th to 6th · 1.1K estimated branded searches · -0.94% vs prior month · -1.8 points
7.
Smuggler2.7%
held 7th · 320 estimated branded searches · +23.1% vs prior month · +0.1 points
8.
1.1%
held 8th · 130 estimated branded searches · -13.3% vs prior month · -0.4 points
0.5%
held 9th · 60 estimated branded searches · -25% vs prior month · -0.3 points
Compare search popularity between Surtees and its closest rivals
How has branded search demand for Surtees changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Surtees in New Zealand fell from 1.3K to 1.1K.
- Across the 11 months ending August 2026, Surtees’ estimated Share of Search among boat brands in New Zealand decreased from 9.5% to 8.7%.
- Across the 11 months ending August 2026, Surtees’ estimated Share of Search among boat brands in New Zealand peaked at 11.6% in May 2026 and was lowest at 8.4% in November 2025.
How did search popularity change for New Zealand boat brands in August 2026?
6 changes
In August 2026, Senator Boats overtook Surtees to rank 4th among boat brands in New Zealand, at 11.5%.
In August 2026, Extreme Boats overtook Surtees to rank 5th among boat brands in New Zealand, at 9.3%.
In August 2026, Stabicraft gained estimated Share of Search among boat brands in New Zealand, from 34.6% to 38.8%.
In August 2026, Surtees lost estimated Share of Search among boat brands in New Zealand, from 10.5% to 8.7%.
In August 2026, Rayglass lost estimated Share of Search among boat brands in New Zealand, from 16.8% to 15.1%.
In August 2026, Haines Hunter lost estimated Share of Search among boat brands in New Zealand, from 14.1% to 12.4%.
How is Surtees measured?
Brandwave collects information about searches that people make online using Surtees’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- surtees
- surtees for sale
- surtees near me
- surtees nz
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Is Surtees your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.