Haines Hunter vs Stabicraft:Which is more popular?
In September 2026, Stabicraft had more branded searches than Haines Hunter among boat brands in New Zealand. Stabicraft had about 3,280 branded searches, while Haines Hunter had 1,150. Stabicraft made up 39.8% of all boat brand searches we track, and Haines Hunter accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about boat brands, Stabicraft appeared in all five answers and Haines Hunter in one. Stabicraft was mentioned before Haines Hunter in every answer.
Who do people search for more?
Stabicraft, about 3 searches for every 1 for Haines Hunter
Who does AI mention more?
Stabicraft, mentioned in every answer we collected
Who does AI recommend more?
Stabicraft, named ahead of Haines Hunter in every answer
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Top boat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stabicraft appeared in all five answers. Haines Hunter was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stabicraft was listed before Haines Hunter in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stabicraft1st
Surtees2nd
Senator Boats3rd
Extreme Boats4th
Rayglass5th
Haines Hunter6th
Buccaneer7th
Smuggler–
Malibu–
Quintrex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stabicraft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Surtees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Senator Boats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Extreme Boats3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rayglass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Buccaneer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haines Hunter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smuggler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quintrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boat brands
5 answers
Asked ChatGPT
“Which boat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boat brands in New Zealand?”
Asked ChatGPT
“What's the best boat brand in New Zealand for trailering and fishing?”
Searched Google, AI Overview
“boat brands nz”
Searched Google, AI Overview
“small boat brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Haines Hunter or Stabicraft more popular in search?
This chart shows how often people search Google for Haines Hunter and Stabicraft by name. Each line represents a brand's share of searches for all ten boat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stabicraft, Haines Hunter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stabicraft | Haines Hunter | Rayglass | Senator Boats | Extreme Boats | Smuggler | Surtees | Malibu | Quintrex | Buccaneer |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 12.5% | 11.1% | 11.8% | 11.8% | 2.6% | 3% | 3.6% | 1.5% | 1.4% |
| Nov 2025 | 45.6% | 9.6% | 10.1% | 12.3% | 10% | 2.8% | 3.1% | 3.7% | 1.6% | 1.4% |
| Dec 2025 | 39.3% | 12.3% | 10.9% | 12.4% | 10.1% | 2.7% | 3.1% | 6.8% | 1.4% | 0.93% |
| Jan 2026 | 38.2% | 12.9% | 10.4% | 13% | 8.7% | 2.3% | 3.3% | 8.7% | 1.3% | 1.2% |
| Feb 2026 | 39.4% | 10.8% | 12% | 13.2% | 10.8% | 2.3% | 3.4% | 6% | 1.3% | 0.83% |
| Mar 2026 | 37.7% | 10.4% | 13.8% | 11.7% | 9% | 2.4% | 3.8% | 4.3% | 5.9% | 0.9% |
| Apr 2026 | 38.8% | 10.9% | 11% | 15.1% | 10.2% | 3.6% | 3.3% | 4.5% | 1.6% | 0.93% |
| May 2026 | 41.4% | 8.9% | 12.1% | 13.9% | 10.7% | 2.8% | 4.5% | 3.4% | 1.5% | 0.96% |
| Jun 2026 | 39.5% | 11% | 12.1% | 12.5% | 11% | 4% | 4.2% | 3.2% | 1.5% | 1% |
| Jul 2026 | 39.6% | 11.6% | 12.5% | 12.7% | 9.1% | 3.3% | 4.3% | 4.1% | 1.8% | 1% |
| Aug 2026 | 44.9% | 10.1% | 10% | 13.9% | 9.4% | 3.4% | 3.5% | 2.8% | 1.3% | 0.64% |
| Sep 2026 | 39.8% | 13.9% | 13.1% | 10.7% | 8.7% | 4.2% | 4% | 3.2% | 1.5% | 0.97% |
How has the Haines Hunter and Stabicraft comparison changed over the last 12 months?
3 findings
- Stabicraft was ahead of Haines Hunter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haines Hunter’s share of searches among boat brands in New Zealand moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
- Across the 12 months ending September 2026, Stabicraft’s share of searches among boat brands in New Zealand moved from 40.8% to 39.8%, and its estimated monthly branded searches moved from 4.5K to 3.3K.
How did search popularity change for New Zealand boat brands in September 2026?
2 changes
In September 2026, Haines Hunter overtook Senator Boats to rank 2nd among boat brands in New Zealand, with 13.9% of the searches.
In September 2026, Stabicraft lost share of searches among boat brands in New Zealand, from 44.9% to 39.8%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Haines Hunter’s and Stabicraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haines Hunter
4 branded search terms
- haines hunter
- haines hunter boat
- haines hunter hq
- haineshunter
Stabicraft
15 branded search terms
- 1450 stabicraft
- 1550 stabicraft
- 1850 stabicraft
- matt watson stabicraft
- stabicraft
- stabicraft 1450
- stabicraft 1550
- stabicraft 1650
- stabicraft 1850
- stabicraft 2100
- stabicraft 389
- stabicraft 459
- stabicraft boat
- stabicraft for sale
- stabicraft marine
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