Brandwave

How popular isSenator Boats?

In September 2026, people searched for Senator Boats by name about 880 times in New Zealand, a 32.3% decrease from the previous year. These searches made up 10.7% of all New Zealand boat brand searches, placing Senator Boats fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about boat brands, Senator Boats appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Senator Boats is the fourth most searched of 10 competitors and the third most recommended in AI answers.

  1. StabicraftShare of searches 39.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Haines HunterShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. RayglassShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Senator BoatsShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Extreme BoatsShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top boat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Senator Boats was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Senator Boats is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stabicraft1st
  2. Surtees2nd
  3. Senator Boats3rd
  4. Extreme Boats4th
  5. Rayglass5th
  6. Haines Hunter6th
  7. Buccaneer7th
  8. Smuggler–
  9. Malibu–
  10. Quintrex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stabicraft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Surtees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Senator Boats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Extreme Boats3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rayglass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buccaneer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haines Hunter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smuggler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quintrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which boat brands compete with Senator Boats?

Senator Boats against boat brands in New Zealand, by month

Share of searches by month for Stabicraft, Haines Hunter, Rayglass, Senator Boats, Extreme Boats, Smuggler, Surtees, Malibu. The figures are in the table below the chart.

View monthly share of searches table
MonthStabicraftHaines HunterRayglassSenator BoatsExtreme BoatsSmugglerSurteesMalibuQuintrexBuccaneer
Oct 202540.8%12.5%11.1%11.8%11.8%2.6%3%3.6%1.5%1.4%
Nov 202545.6%9.6%10.1%12.3%10%2.8%3.1%3.7%1.6%1.4%
Dec 202539.3%12.3%10.9%12.4%10.1%2.7%3.1%6.8%1.4%0.93%
Jan 202638.2%12.9%10.4%13%8.7%2.3%3.3%8.7%1.3%1.2%
Feb 202639.4%10.8%12%13.2%10.8%2.3%3.4%6%1.3%0.83%
Mar 202637.7%10.4%13.8%11.7%9%2.4%3.8%4.3%5.9%0.9%
Apr 202638.8%10.9%11%15.1%10.2%3.6%3.3%4.5%1.6%0.93%
May 202641.4%8.9%12.1%13.9%10.7%2.8%4.5%3.4%1.5%0.96%
Jun 202639.5%11%12.1%12.5%11%4%4.2%3.2%1.5%1%
Jul 202639.6%11.6%12.5%12.7%9.1%3.3%4.3%4.1%1.8%1%
Aug 202644.9%10.1%10%13.9%9.4%3.4%3.5%2.8%1.3%0.64%
Sep 202639.8%13.9%13.1%10.7%8.7%4.2%4%3.2%1.5%0.97%

  1. 1.Stabicraft

    39.8%

    Held 1st. 3.3K estimated branded searches, -21.7% vs prior month. Share -5.2 points.

  2. 2.Haines Hunter

    13.9%

    Moved from 3rd to 2nd. 1.1K estimated branded searches, +22.3% vs prior month. Share +3.9 points.

  3. 3.Rayglass

    13.1%

    Moved from 4th to 3rd. 1.1K estimated branded searches, +16.1% vs prior month. Share +3.1 points.

  4. 4.Senator Boats

    10.7%

    Moved from 2nd to 4th. 880 estimated branded searches, -32.3% vs prior month. Share -3.3 points.

  5. 5.Extreme Boats

    8.7%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Smuggler

    4.2%

    Moved from 7th to 6th. 350 estimated branded searches, +9.4% vs prior month. Share +0.8 points.

  7. 7.Surtees

    4%

    Moved from 6th to 7th. 330 estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Malibu

    3.2%

    Held 8th. 260 estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Quintrex

    1.5%

    Held 9th. 120 estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Buccaneer

    0.97%

    Held 10th. 80 estimated branded searches, +33.3% vs prior month. Share +0.3 points.

Compare popularity between Senator Boats and its closest rivals

Every comparison with Senator Boats

9 comparisons

How has branded search demand for Senator Boats changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Senator Boats in New Zealand fell from 1.3K to 880.
  • Across the 12 months ending September 2026, Senator Boats’ share of searches among boat brands in New Zealand decreased from 11.8% to 10.7%.
  • Across the 12 months ending September 2026, Senator Boats’ share of searches among boat brands in New Zealand peaked at 15.1% in April 2026 and was lowest at 10.7% in September 2026.

How did search popularity change for New Zealand boat brands in September 2026?

6 changes

  1. In September 2026, Haines Hunter overtook Senator Boats to rank 2nd among boat brands in New Zealand, with 13.9% of the searches.

  2. In September 2026, Rayglass overtook Senator Boats to rank 3rd among boat brands in New Zealand, with 13.1% of the searches.

  3. In September 2026, Smuggler overtook Surtees to rank 6th among boat brands in New Zealand, with 4.2% of the searches.

  4. In September 2026, Stabicraft lost share of searches among boat brands in New Zealand, from 44.9% to 39.8%.

  5. In September 2026, Senator Boats lost share of searches among boat brands in New Zealand, from 13.9% to 10.7%.

  6. In September 2026, Extreme Boats lost share of searches among boat brands in New Zealand, from 9.4% to 8.7%.

How are Senator Boats’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Senator Boats’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • senator boats
  • senatorboats

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How the Brand Demand Index is measured

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