Senator Boats vs Smuggler:Which is more popular by branded search in New Zealand?
In August 2026, Senator Boats had more branded searches than Smuggler among boat brands in New Zealand. Senator Boats was estimated to have 1.4K branded searches compared to Smuggler’s 320, and held an 11.5% Share of Search versus Smuggler’s 2.7%.
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Which is more popular in search, Senator Boats or Smuggler?
Compare the trailer boat brands New Zealand fishers and boaties buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Senator Boats, Smuggler. The figures are in the table below the chart.
View monthly share of search table
| Month | Stabicraft | Rayglass | Haines Hunter | Senator Boats | Extreme Boats | Surtees | Smuggler | Quintrex | Buccaneer |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 14.9% | 15.2% | 9.8% | 11% | 9.5% | 2% | 1.2% | 1.1% |
| Nov 2025 | 39.8% | 14.4% | 13.5% | 10.1% | 9.2% | 8.4% | 2.2% | 1.4% | 1.1% |
| Dec 2025 | 34.8% | 14% | 17.3% | 10.3% | 9.2% | 10.3% | 2.1% | 1.2% | 0.73% |
| Jan 2026 | 34.6% | 13.8% | 19.1% | 11% | 8% | 9.6% | 1.9% | 1.1% | 0.95% |
| Feb 2026 | 33.8% | 15% | 16.1% | 11.1% | 9.6% | 10.9% | 1.8% | 1.1% | 0.64% |
| Mar 2026 | 33.6% | 17.1% | 13.4% | 10% | 8.4% | 10.1% | 1.9% | 4.8% | 0.71% |
| Apr 2026 | 34% | 14.9% | 14.1% | 12.4% | 9.3% | 10.5% | 2.8% | 1.4% | 0.72% |
| May 2026 | 35.1% | 16.2% | 12.1% | 11.3% | 9.7% | 11.6% | 2.1% | 1.2% | 0.73% |
| Jun 2026 | 34.1% | 15.9% | 14.3% | 10.3% | 9.8% | 10.3% | 3.1% | 1.3% | 0.78% |
| Jul 2026 | 34.6% | 16.8% | 14.1% | 10.4% | 8.7% | 10.5% | 2.6% | 1.5% | 0.79% |
| Aug 2026 | 38.8% | 15.1% | 12.4% | 11.5% | 9.3% | 8.7% | 2.7% | 1.1% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Senator Boats and Smuggler comparison changed over the last 12 months?
3 findings
- Senator Boats was ahead of Smuggler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Senator Boats’ estimated Share of Search among boat brands in New Zealand moved from 9.8% to 11.5%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, Smuggler’s estimated Share of Search among boat brands in New Zealand moved from 2% to 2.7%, and its estimated monthly branded searches moved from 280 to 320.
How did search popularity change for New Zealand boat brands in August 2026?
2 changes
In August 2026, Senator Boats overtook Surtees to rank 4th among boat brands in New Zealand, at 11.5%.
Estimated monthly branded searches for Smuggler in New Zealand rose 14.3% over 11 measured months, from 280 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Senator Boats’ and Smuggler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Senator Boats
4 branded search terms
- senator boats
- senator boats for sale
- senator boats new zealand
- senatorboats
Smuggler
3 branded search terms
- smuggler boat
- smuggler for sale
- smuggler marine
Put your own brand in this comparison
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