Extreme Boats vs Haines Hunter:Which is more popular?
In September 2026, Haines Hunter had more branded searches than Extreme Boats among boat brands in New Zealand. Haines Hunter had about 1,150 branded searches, while Extreme Boats had 720. Haines Hunter made up 13.9% of all boat brand searches we track, and Extreme Boats accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about boat brands, Extreme Boats appeared in three of the five answers and Haines Hunter in one. Extreme Boats was mentioned before Haines Hunter in every answer that named either.
Who do people search for more?
Haines Hunter, about 60% more searches than Extreme Boats
Who does AI mention more?
Extreme Boats, mentioned in 3 of 5 answers, Haines Hunter in 1
Who does AI recommend more?
Extreme Boats, named ahead of Haines Hunter in 3 of 3 answers
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Top boat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Extreme Boats was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Haines Hunter was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Extreme Boats was listed before Haines Hunter in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stabicraft1st
Surtees2nd
Senator Boats3rd- Extreme Boats4th
Rayglass5th- Haines Hunter6th
Buccaneer7th
Smuggler–
Malibu–
Quintrex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stabicraft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Surtees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Senator Boats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Extreme Boats3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rayglass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Buccaneer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haines Hunter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smuggler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quintrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boat brands
5 answers
Asked ChatGPT
“Which boat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boat brands in New Zealand?”
Asked ChatGPT
“What's the best boat brand in New Zealand for trailering and fishing?”
Searched Google, AI Overview
“boat brands nz”
Searched Google, AI Overview
“small boat brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Extreme Boats or Haines Hunter more popular in search?
This chart shows how often people search Google for Extreme Boats and Haines Hunter by name. Each line represents a brand's share of searches for all ten boat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haines Hunter, Extreme Boats. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stabicraft | Haines Hunter | Rayglass | Senator Boats | Extreme Boats | Smuggler | Surtees | Malibu | Quintrex | Buccaneer |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 12.5% | 11.1% | 11.8% | 11.8% | 2.6% | 3% | 3.6% | 1.5% | 1.4% |
| Nov 2025 | 45.6% | 9.6% | 10.1% | 12.3% | 10% | 2.8% | 3.1% | 3.7% | 1.6% | 1.4% |
| Dec 2025 | 39.3% | 12.3% | 10.9% | 12.4% | 10.1% | 2.7% | 3.1% | 6.8% | 1.4% | 0.93% |
| Jan 2026 | 38.2% | 12.9% | 10.4% | 13% | 8.7% | 2.3% | 3.3% | 8.7% | 1.3% | 1.2% |
| Feb 2026 | 39.4% | 10.8% | 12% | 13.2% | 10.8% | 2.3% | 3.4% | 6% | 1.3% | 0.83% |
| Mar 2026 | 37.7% | 10.4% | 13.8% | 11.7% | 9% | 2.4% | 3.8% | 4.3% | 5.9% | 0.9% |
| Apr 2026 | 38.8% | 10.9% | 11% | 15.1% | 10.2% | 3.6% | 3.3% | 4.5% | 1.6% | 0.93% |
| May 2026 | 41.4% | 8.9% | 12.1% | 13.9% | 10.7% | 2.8% | 4.5% | 3.4% | 1.5% | 0.96% |
| Jun 2026 | 39.5% | 11% | 12.1% | 12.5% | 11% | 4% | 4.2% | 3.2% | 1.5% | 1% |
| Jul 2026 | 39.6% | 11.6% | 12.5% | 12.7% | 9.1% | 3.3% | 4.3% | 4.1% | 1.8% | 1% |
| Aug 2026 | 44.9% | 10.1% | 10% | 13.9% | 9.4% | 3.4% | 3.5% | 2.8% | 1.3% | 0.64% |
| Sep 2026 | 39.8% | 13.9% | 13.1% | 10.7% | 8.7% | 4.2% | 4% | 3.2% | 1.5% | 0.97% |
How has the Extreme Boats and Haines Hunter comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Extreme Boats took it in November 2025, Haines Hunter took it in December 2025, Extreme Boats took it in May 2026, Haines Hunter took it in July 2026.
- Across the 12 months ending September 2026, Extreme Boats’ share of searches among boat brands in New Zealand moved from 11.8% to 8.7%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 12 months ending September 2026, Haines Hunter’s share of searches among boat brands in New Zealand moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
How did search popularity change for New Zealand boat brands in September 2026?
2 changes
In September 2026, Haines Hunter overtook Senator Boats to rank 2nd among boat brands in New Zealand, with 13.9% of the searches.
In September 2026, Extreme Boats lost share of searches among boat brands in New Zealand, from 9.4% to 8.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Extreme Boats’ and Haines Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Extreme Boats
2 branded search terms
- extreme boats
- extremeboats
Haines Hunter
4 branded search terms
- haines hunter
- haines hunter boat
- haines hunter hq
- haineshunter
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