Brandwave

Google Calendar appointment schedules vs Microsoft Bookings:Which is more popular?

In September 2026, Microsoft Bookings had more branded searches than Google Calendar appointment schedules among scheduling tools in New Zealand. Microsoft Bookings had about 400 branded searches, while Google Calendar appointment schedules had 40. Microsoft Bookings made up 8.9% of all scheduling tool searches we track, and Google Calendar appointment schedules accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about scheduling tools, Google Calendar appointment schedules appeared in four of the five answers and Microsoft Bookings in three. Google Calendar appointment schedules and Microsoft Bookings were each mentioned first in two of the four answers.

Among scheduling tools in New Zealand in September 2026

Who do people search for more?

Microsoft Bookings, about 10 searches for every 1 for Google Calendar appointment schedules

Microsoft Bookings 400 searchesGoogle Calendar appointment schedules 40 searches

Who does AI mention more?

Google Calendar appointment schedules, mentioned in 4 of 5 answers, Microsoft Bookings in 3

Google Calendar appointment schedules in 4 of 5Microsoft Bookings in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Google Calendar appointment schedules first in 2Microsoft Bookings first in 2

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Top scheduling tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Calendar appointment schedules was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Bookings was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Google Calendar appointment schedules and Microsoft Bookings were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calendly1st
  2. Google Calendar appointment schedules2nd
  3. Microsoft Bookings3rd
  4. Acuity Scheduling4th
  5. Cal.com5th
  6. Setmore6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calendly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Calendar appointment schedules4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Bookings3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Setmore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acuity Scheduling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cal.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scheduling tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Google Calendar appointment schedules or Microsoft Bookings more popular in search?

This chart shows how often people search Google for Google Calendar appointment schedules and Microsoft Bookings by name. Each line represents a brand's share of searches for all six scheduling tools we track, month by month, from searches in New Zealand.

Google Calendar appointment schedules and Microsoft Bookings among scheduling tools in New Zealand, by month

Share of searches by month for Microsoft Bookings, Google Calendar appointment schedules. The figures are in the table below the chart.

View monthly share of searches table
MonthCalendlySetmoreAcuity SchedulingMicrosoft BookingsCal.comGoogle Calendar appointment schedules
Oct 202568.8%10.3%11.4%7.6%1.5%0.38%
Nov 202564.4%11.9%13.2%8.8%1.1%0.66%
Dec 202560.7%14.2%15.4%8.2%1.3%0.31%
Jan 202663.6%12.6%13.1%8.9%0.87%0.87%
Feb 202664.3%12.7%10.7%9%1.3%2%
Mar 202665.2%12.8%8.8%10.8%1.1%1.3%
Apr 202664.3%12.5%10.7%8.6%2.4%1.5%
May 202662.6%14.5%10.7%8.5%2.1%1.5%
Jun 202664.5%12.3%11%8.8%1.8%1.5%
Jul 202665%10.2%10.9%10.7%1.6%1.6%
Aug 202664.7%12.6%8.8%10.8%1.5%1.5%
Sep 202665.1%12.5%11%8.9%1.6%0.89%

How has the Google Calendar appointment schedules and Microsoft Bookings comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand scheduling tools in September 2026?

3 changes

  1. In September 2026, Acuity Scheduling overtook Microsoft Bookings to rank 3rd among scheduling tools in New Zealand, with 11% of the searches.

  2. In September 2026, Microsoft Bookings lost share of searches among scheduling tools in New Zealand, from 10.8% to 8.9%.

  3. In September 2026, Google Calendar appointment schedules lost share of searches among scheduling tools in New Zealand, from 1.5% to 0.89%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Google Calendar appointment schedules’ and Microsoft Bookings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Calendar appointment schedules

1 branded search term

  • google calendar appointment schedules

Microsoft Bookings

4 branded search terms

  • microsoft bookings
  • microsoft bookings calendar
  • microsoft bookings scheduling
  • microsoftbookings

How the Brand Demand Index is measured

Other head-to-heads among scheduling tools

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