Brandwave

Gold Tone vs Ibanez:Which is more popular?

In September 2026, Ibanez had more branded searches than Gold Tone among banjo brands in New Zealand. Ibanez had about 1,340 branded searches, while Gold Tone had 10. Ibanez made up 19.4% of all banjo brand searches we track, and Gold Tone accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about banjo brands, Gold Tone appeared in four of the five answers and Ibanez in none.

Among banjo brands in New Zealand in September 2026

Who do people search for more?

Ibanez, about 134 searches for every 1 for Gold Tone

Ibanez 1.3K searchesGold Tone 10 searches

Who does AI mention more?

Gold Tone, mentioned in 4 of 5 answers, Ibanez in 0

Gold Tone in 4 of 5Ibanez in 0 of 5

Who does AI recommend more?

Gold Tone, the only one of the two named

Gold Tone first in 4Ibanez never named

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Top banjo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gold Tone was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ibanez did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deering1st
  2. Gold Tone2nd
  3. Recording King3rd
  4. Gibson4th
  5. Epiphone5th
  6. Fender–
  7. Ibanez–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deering4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gold Tone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recording King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epiphone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ibanez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banjo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Gold Tone or Ibanez more popular in search?

This chart shows how often people search Google for Gold Tone and Ibanez by name. Each line represents a brand's share of searches for all seven banjo brands we track, month by month, from searches in New Zealand.

Gold Tone and Ibanez among banjo brands in New Zealand, by month

Share of searches by month for Ibanez, Gold Tone. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGibsonDeeringRecording KingGold Tone
Oct 202542.6%20.3%20.5%16.1%0.14%0.28%0.14%
Nov 202543.1%19%20.4%16.9%0.15%0.29%0.15%
Dec 202543%19.1%22.5%14.8%0.29%0.14%0.14%
Jan 202640.8%23.3%20.3%14.5%0.56%0.28%0.28%
Feb 202640.8%18.3%22.6%17.4%0.47%0.31%0.16%
Mar 202644.4%18.6%17.5%18.6%0.42%0.28%0.14%
Apr 202644%21.2%18.2%15.8%0.41%0.28%0.14%
May 202647.8%17.8%17.9%15.9%0.27%0.27%0.13%
Jun 202644.9%19.5%18.8%16.3%0.14%0.28%0.14%
Jul 202645.8%18.3%18.6%16.5%0.29%0.29%0.29%
Aug 202644%19.9%18.7%17%0.14%0.14%0.14%
Sep 202645.5%19.4%19%15.2%0.43%0.29%0.14%

How has the Gold Tone and Ibanez comparison changed over the last 12 months?

3 findings
  • Ibanez was ahead of Gold Tone in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gold Tone’s share of searches among banjo brands in New Zealand held steady at 0.14%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Ibanez’s share of searches among banjo brands in New Zealand moved from 20.3% to 19.4%, and its estimated monthly branded searches moved from 1.4K to 1.3K.

How did search popularity change for New Zealand banjo brands in September 2026?

1 change
  1. In September 2026, Gold Tone fell from 6th to 7th among banjo brands in New Zealand.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Gold Tone’s and Ibanez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gold Tone

1 branded search term

  • gold tone banjo

Ibanez

6 branded search terms

  • ibanez
  • ibanez az
  • ibanez gio
  • ibanez jem
  • ibanez rg
  • ibanez ts

How the Brand Demand Index is measured

Other head-to-heads among banjo brands

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