Brandwave

General Sleep vs Peter Alexander:Which is more popular?

In September 2026, Peter Alexander had more branded searches than General Sleep among sleepwear and loungewear brands in New Zealand. Peter Alexander had about 53,300 branded searches, while General Sleep had 70. Peter Alexander made up 73.8% of all sleepwear and loungewear brand searches we track, and General Sleep accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about sleepwear and loungewear brands, General Sleep and Peter Alexander each appeared in four of the five answers. General Sleep was mentioned before Peter Alexander in three out of five answers.

Among sleepwear and loungewear brands in New Zealand in September 2026

Who do people search for more?

Peter Alexander, about 761 searches for every 1 for General Sleep

Peter Alexander 53.3K searchesGeneral Sleep 70 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

General Sleep in 4 of 5Peter Alexander in 4 of 5

Who does AI recommend more?

General Sleep, named ahead of Peter Alexander in 3 of 5 answers

General Sleep first in 3Peter Alexander first in 2

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Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, General Sleep and Peter Alexander were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. General Sleep was listed before Peter Alexander in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Papinelle1st
  2. Wallace Cotton2nd
  3. Boody3rd
  4. General Sleep4th
  5. Peter Alexander5th
  6. Seréne Collective6th
  7. Gingerlilly7th
  8. Homebodii–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peter Alexander4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • General Sleep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seréne Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear and loungewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is General Sleep or Peter Alexander more popular in search?

This chart shows how often people search Google for General Sleep and Peter Alexander by name. Each line represents a brand's share of searches for all eight sleepwear and loungewear brands we track, month by month, from searches in New Zealand.

General Sleep and Peter Alexander among sleepwear and loungewear brands in New Zealand, by month

Share of searches by month for Peter Alexander, General Sleep. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderWallace CottonBoodyPapinelleHomebodiiGeneral SleepGingerlillySeréne Collective
Oct 202574.4%17.7%4.1%3.3%0.31%0.1%0.06%0.01%
Nov 202570.5%16.7%8.7%3.5%0.29%0.12%0.09%<0.01%
Dec 202580.6%12.8%3%3.3%0.1%0.1%0.06%<0.01%
Jan 202674.1%17.7%4.1%3.6%0.26%0.13%0.08%0.01%
Feb 202670.3%20.5%4.7%4%0.24%0.15%0.08%0%
Mar 202676.3%15%5.2%3.1%0.19%0.11%0.05%0.01%
Apr 202672.7%17.3%4.9%4.6%0.24%0.12%0.08%0.01%
May 202673.6%17.4%5%3.7%0.1%0.08%0.09%0.01%
Jun 202680.8%10.7%5.5%2.8%0.1%0.06%0.07%0%
Jul 202669.9%20.2%5.8%3.5%0.35%0.11%0.06%0.02%
Aug 202674.1%17.4%4.9%3.1%0.22%0.1%0.08%0%
Sep 202673.8%17.5%5%3.3%0.25%0.1%0.04%0.01%

How has the General Sleep and Peter Alexander comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026?

2 changes

  1. Estimated monthly branded searches for General Sleep in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

  2. Estimated monthly branded searches for Peter Alexander in New Zealand fell 17.7% over 12 measured months, from 64.7K to 53.3K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using General Sleep’s and Peter Alexander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

General Sleep

1 branded search term

  • general sleep

Peter Alexander

14 branded search terms

  • peter alexander
  • peter alexander bayfair
  • peter alexander botany
  • peter alexander christmas
  • peter alexander loungewear
  • peter alexander outlet
  • peter alexander pajamas
  • peter alexander pjs
  • peter alexander queensgate
  • peter alexander sale
  • peter alexander sleepwear
  • peteralexander
  • peteralexander pjs
  • peteralexander sleepwear

How the Brand Demand Index is measured

Other head-to-heads among sleepwear and loungewear brands

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