Brandwave

General Sleep vs Gingerlilly:Which is more popular?

In September 2026, General Sleep had more branded searches than Gingerlilly among sleepwear and loungewear brands in New Zealand. General Sleep had about 70 branded searches, while Gingerlilly had 30. General Sleep made up 0.1% of all sleepwear and loungewear brand searches we track, and Gingerlilly accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about sleepwear and loungewear brands, General Sleep appeared in four of the five answers and Gingerlilly in one. General Sleep was mentioned before Gingerlilly in every answer that named either.

Among sleepwear and loungewear brands in New Zealand in September 2026

Who do people search for more?

General Sleep, about 2 searches for every 1 for Gingerlilly

General Sleep 70 searchesGingerlilly 30 searches

Who does AI mention more?

General Sleep, mentioned in 4 of 5 answers, Gingerlilly in 1

General Sleep in 4 of 5Gingerlilly in 1 of 5

Who does AI recommend more?

General Sleep, named ahead of Gingerlilly in 4 of 4 answers

General Sleep first in 4Gingerlilly never first

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Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, General Sleep was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gingerlilly was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. General Sleep was listed before Gingerlilly in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Papinelle1st
  2. Wallace Cotton2nd
  3. Boody3rd
  4. General Sleep4th
  5. Peter Alexander5th
  6. Seréne Collective6th
  7. Gingerlilly7th
  8. Homebodii–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peter Alexander4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • General Sleep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seréne Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear and loungewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is General Sleep or Gingerlilly more popular in search?

This chart shows how often people search Google for General Sleep and Gingerlilly by name. Each line represents a brand's share of searches for all eight sleepwear and loungewear brands we track, month by month, from searches in New Zealand.

General Sleep and Gingerlilly among sleepwear and loungewear brands in New Zealand, by month

Share of searches by month for General Sleep, Gingerlilly. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderWallace CottonBoodyPapinelleHomebodiiGeneral SleepGingerlillySeréne Collective
Oct 202574.4%17.7%4.1%3.3%0.31%0.1%0.06%0.01%
Nov 202570.5%16.7%8.7%3.5%0.29%0.12%0.09%<0.01%
Dec 202580.6%12.8%3%3.3%0.1%0.1%0.06%<0.01%
Jan 202674.1%17.7%4.1%3.6%0.26%0.13%0.08%0.01%
Feb 202670.3%20.5%4.7%4%0.24%0.15%0.08%0%
Mar 202676.3%15%5.2%3.1%0.19%0.11%0.05%0.01%
Apr 202672.7%17.3%4.9%4.6%0.24%0.12%0.08%0.01%
May 202673.6%17.4%5%3.7%0.1%0.08%0.09%0.01%
Jun 202680.8%10.7%5.5%2.8%0.1%0.06%0.07%0%
Jul 202669.9%20.2%5.8%3.5%0.35%0.11%0.06%0.02%
Aug 202674.1%17.4%4.9%3.1%0.22%0.1%0.08%0%
Sep 202673.8%17.5%5%3.3%0.25%0.1%0.04%0.01%

How has the General Sleep and Gingerlilly comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Gingerlilly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  2. Estimated monthly branded searches for General Sleep in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using General Sleep’s and Gingerlilly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

General Sleep

1 branded search term

  • general sleep

Gingerlilly

2 branded search terms

  • gingerlilly
  • gingerlilly pjs

How the Brand Demand Index is measured

Other head-to-heads among sleepwear and loungewear brands

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