Brandwave

Garage Project vs Lion Red:Which is more popular?

In September 2026, Garage Project had more branded searches than Lion Red among beer brands in New Zealand. Garage Project had about 4,990 branded searches, while Lion Red had 1,420. Garage Project made up 10.5% of all beer brand searches we track, and Lion Red accounted for 3%. When we asked ChatGPT and Google AI Overviews about beer brands, Garage Project appeared in four of the five answers and Lion Red in one. Garage Project was mentioned before Lion Red in three out of four answers that named either.

Among beer brands in New Zealand in September 2026

Who do people search for more?

Garage Project, about 4 searches for every 1 for Lion Red

Garage Project 5K searchesLion Red 1.4K searches

Who does AI mention more?

Garage Project, mentioned in 4 of 5 answers, Lion Red in 1

Garage Project in 4 of 5Lion Red in 1 of 5

Who does AI recommend more?

Garage Project, named ahead of Lion Red in 3 of 4 answers

Garage Project first in 3Lion Red first in 1

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Top beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garage Project was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lion Red was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Garage Project was listed before Lion Red in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steinlager1st
  2. Speight's2nd
  3. Garage Project3rd
  4. Panhead4th
  5. Tui5th
  6. Monteith's6th
  7. Parrotdog7th
  8. Lion Red8th
  9. Export Gold9th
  10. Heineken–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steinlager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Speight's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panhead4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tui4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monteith's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Export Gold1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lion Red1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heineken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Garage Project or Lion Red more popular in search?

This chart shows how often people search Google for Garage Project and Lion Red by name. Each line represents a brand's share of searches for all 13 beer brands we track, month by month, from searches in New Zealand.

Garage Project and Lion Red among beer brands in New Zealand, by month

Share of searches by month for Garage Project, Lion Red. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeight'sSteinlagerHeinekenGarage ProjectCoronaPanheadParrotdogTuiExport GoldMonteith'sLion RedDB ExportMac's
Oct 202520.3%12.5%11.7%11.6%7%6.5%11.1%6.4%4%3.5%2.8%1.4%1.5%
Nov 202520.8%13.8%11.1%10.9%6.4%6%12.6%5.4%3.7%3.3%3.4%1.2%1.3%
Dec 202523.3%13.4%10.6%10.3%7.4%6.3%9.9%5%4.3%3.7%3.2%1.2%1.2%
Jan 202624%13.4%10.4%9.7%5.8%6.9%9.4%5.9%4.1%5.2%2.9%1.1%1.3%
Feb 202626.9%13.3%11.3%10.3%6.2%6.8%6.6%5.6%3.6%4.3%3%0.85%1.1%
Mar 202624.5%15.6%11.3%10.1%5.9%6.5%6.6%6.1%4.2%4.3%3.1%0.91%0.97%
Apr 202623.7%13%12.3%9.9%6.8%6.2%7.7%6.4%4.2%4.3%3.4%0.97%1.1%
May 202622%12.7%12.6%9.7%6.7%6.1%9.3%6.5%4.1%5%3.2%0.9%0.93%
Jun 202621.7%13.8%13.9%10.9%6.2%6.1%8.3%5.5%4.5%3.7%3.4%0.83%1.2%
Jul 202622%14.3%12.5%9.5%7.6%6.1%7.7%7%4.8%3.4%2.9%0.79%1.4%
Aug 202620.3%15.2%12%10.7%7.5%7.2%8.6%5.8%4.4%3.1%3.1%0.92%1.1%
Sep 202621.7%14.9%13.4%10.5%7.4%6.9%6.8%5.6%4.2%3.1%3%1.3%1.2%

How has the Garage Project and Lion Red comparison changed over the last 12 months?

3 findings
  • Garage Project was ahead of Lion Red in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garage Project’s share of searches among beer brands in New Zealand moved from 11.6% to 10.5%, and its estimated monthly branded searches moved from 5.9K to 5K.
  • Across the 12 months ending September 2026, Lion Red’s share of searches among beer brands in New Zealand moved from 2.8% to 3%, and its estimated monthly branded searches held steady at 1.4K.

How did search popularity change for New Zealand beer brands in September 2026?

1 change

  1. Estimated monthly branded searches for Garage Project in New Zealand fell 15.1% over 12 measured months, from 5.9K to 5K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Garage Project’s and Lion Red’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garage Project

4 branded search terms

  • garage project
  • garage project beer
  • garage project brewery
  • garageproject

Lion Red

4 branded search terms

  • lion red
  • lion red beer
  • lion red singlet
  • lionred

How the Brand Demand Index is measured

Other head-to-heads among beer brands

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