Gaia GPS vs Wikiloc:Which is more popular by branded search in New Zealand?
In August 2026, Gaia GPS had more branded searches than Wikiloc among hiking and tramping apps in New Zealand. Gaia GPS was estimated to have 170 branded searches compared to Wikiloc’s 50, and held a 1.8% Share of Search versus Wikiloc’s 0.53%.
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Which is more popular in search, Gaia GPS or Wikiloc?
Compare the hiking, tramping and trail map apps New Zealanders plan walks with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gaia GPS, Wikiloc. The figures are in the table below the chart.
View monthly share of search table
| Month | Topo Maps+ | AllTrails | Komoot | Gaia GPS | Wikiloc |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 29.6% | 7.7% | 2.4% | 0.98% |
| Nov 2025 | 55.4% | 34.1% | 6.8% | 2.3% | 1.4% |
| Dec 2025 | 50.5% | 38.8% | 7.8% | 2.2% | 0.75% |
| Jan 2026 | 50.7% | 39.8% | 6.5% | 2.1% | 0.89% |
| Feb 2026 | 59.3% | 30.4% | 7.6% | 2% | 0.81% |
| Mar 2026 | 62.8% | 28.9% | 6% | 1.8% | 0.54% |
| Apr 2026 | 60.6% | 30.6% | 6.5% | 1.6% | 0.66% |
| May 2026 | 59.9% | 30.8% | 6.3% | 2.1% | 0.89% |
| Jun 2026 | 64.7% | 27.2% | 5.8% | 1.8% | 0.54% |
| Jul 2026 | 59.7% | 32.3% | 5.7% | 1.7% | 0.65% |
| Aug 2026 | 64% | 27.1% | 6.6% | 1.8% | 0.53% |
| Sep 2026 | — | — | — | — | — |
How has the Gaia GPS and Wikiloc comparison changed over the last 12 months?
3 findings
- Gaia GPS was ahead of Wikiloc in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gaia GPS’s estimated Share of Search among hiking and tramping apps in New Zealand moved from 2.4% to 1.8%, and its estimated monthly branded searches moved from 240 to 170.
- Across the 11 months ending August 2026, Wikiloc’s estimated Share of Search among hiking and tramping apps in New Zealand moved from 0.98% to 0.53%, and its estimated monthly branded searches moved from 100 to 50.
How did search popularity change for New Zealand hiking and tramping apps in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Gaia GPS’s and Wikiloc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.