Brandwave

First Aid NZ vs LifeCare:Which is more popular?

In September 2026, First Aid NZ had more branded searches than LifeCare among first aid training providers in New Zealand. First Aid NZ had about 280 branded searches, while LifeCare had 110. First Aid NZ made up 1.9% of all first aid training provider searches we track, and LifeCare accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about first aid training providers, LifeCare appeared in three of the five answers and First Aid NZ in none.

Among first aid training providers in New Zealand in September 2026

Who do people search for more?

First Aid NZ, about 3 searches for every 1 for LifeCare

First Aid NZ 280 searchesLifeCare 110 searches

Who does AI mention more?

LifeCare, mentioned in 3 of 5 answers, First Aid NZ in 0

LifeCare in 3 of 5First Aid NZ in 0 of 5

Who does AI recommend more?

LifeCare, the only one of the two named

LifeCare first in 3First Aid NZ never named

Follow First Aid NZ vs LifeCare and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top first aid training providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LifeCare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. First Aid NZ did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Red Cross1st
  2. St John2nd
  3. First Training3rd
  4. MediTrain4th
  5. LifeCare5th
  6. FACT Co6th
  7. First Aid NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Red Cross4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St John3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MediTrain3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • First Training3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LifeCare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FACT Co2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Aid NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about first aid training providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is First Aid NZ or LifeCare more popular in search?

This chart shows how often people search Google for First Aid NZ and LifeCare by name. Each line represents a brand's share of searches for all seven first aid training providers we track, month by month, from searches in New Zealand.

First Aid NZ and LifeCare among first aid training providers in New Zealand, by month

Share of searches by month for First Aid NZ, LifeCare. The figures are in the table below the chart.

View monthly share of searches table
MonthSt JohnNZ Red CrossMediTrainFirst Aid NZFACT CoFirst TrainingLifeCare
Oct 202567.6%24.6%3.3%2.2%0.82%0.96%0.61%
Nov 202567.8%24.6%3.3%2.3%0.62%0.96%0.48%
Dec 202573.7%19.8%2.9%2.1%0.55%0.45%0.45%
Jan 202669.3%23.1%3.4%2%0.84%0.63%0.77%
Feb 202665.7%25.9%3.9%2.1%0.66%0.73%0.93%
Mar 202661.7%29.9%3.7%2.3%0.81%0.69%0.87%
Apr 202670.1%22.5%3.4%2%0.85%0.64%0.5%
May 202664.6%27.4%3.1%2.3%1.1%0.72%0.72%
Jun 202662.9%28.6%3.8%1.9%1.1%0.57%1.1%
Jul 202669.5%22.3%3.4%1.5%1.5%0.98%0.77%
Aug 202664.5%27.4%3.8%1.7%1.1%0.72%0.72%
Sep 202668.1%23.9%3.3%1.9%1.2%0.76%0.76%

How has the First Aid NZ and LifeCare comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand first aid training providers in September 2026?

2 changes

  1. Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  2. Estimated monthly branded searches for First Aid NZ in New Zealand fell 12.5% over 12 measured months, from 320 to 280 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using First Aid NZ’s and LifeCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Aid NZ

2 branded search terms

  • first aid nz
  • psychological first aid nz

LifeCare

1 branded search term

  • lifecare first aid

How the Brand Demand Index is measured

Other head-to-heads among first aid training providers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free