Finsol vs Vesta Finance & Advisory:Which is more popular in New Zealand?
In October 2026, Finsol had more branded searches than Vesta Finance & Advisory among Napier mortgage advisers in New Zealand. Finsol had about 70 branded searches, while Vesta Finance & Advisory had 40. Finsol made up 30.4% of all Napier mortgage adviser searches we track, and Vesta Finance & Advisory accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about Napier mortgage advisers, Finsol and Vesta Finance & Advisory each appeared in two of the three answers. Finsol was mentioned before Vesta Finance & Advisory in two out of three answers.
Who do people search for more?
Finsol, about 75% more searches than Vesta Finance & Advisory
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Finsol, named ahead of Vesta Finance & Advisory in 2 of 3 answers
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Top Napier mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Finsol and Vesta Finance & Advisory were each mentioned in two out of three: in two of the three ChatGPT answers. Finsol was listed before Vesta Finance & Advisory in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Team3 of 3Named in 3 of 3 ChatGPT answers
CM Financial Advisers3 of 3Named in 3 of 3 ChatGPT answers- Finsol2 of 3Named in 2 of 3 ChatGPT answers
Vesta Finance & Advisory2 of 3Named in 2 of 3 ChatGPT answers
Black & White Mortgages0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Napier, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Napier, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage advisers napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Finsol or Vesta Finance & Advisory more popular in search?
This chart shows how often people search Google for Finsol and Vesta Finance & Advisory by name. Each line represents a brand's share of searches for all five Napier mortgage adviser brands we track, month by month, from searches in New Zealand.
Share of searches by month for Finsol, Vesta Finance & Advisory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Finsol | The Team | Vesta Finance & Advisory | CM Financial Advisers | Black & White Mortgages |
|---|---|---|---|---|---|
| Nov 2025 | 31.8% | 50% | 13.6% | 0% | 4.5% |
| Dec 2025 | 37.5% | 50% | 12.5% | 0% | 0% |
| Jan 2026 | 27.3% | 59.1% | 13.6% | 0% | 0% |
| Feb 2026 | 17.4% | 47.8% | 30.4% | 0% | 4.3% |
| Mar 2026 | 25% | 33.3% | 37.5% | 0% | 4.2% |
| Apr 2026 | 31.6% | 42.1% | 21.1% | 0% | 5.3% |
| May 2026 | 36.4% | 36.4% | 18.2% | 4.5% | 4.5% |
| Jun 2026 | 23.8% | 38.1% | 23.8% | 14.3% | 0% |
| Jul 2026 | 25% | 45% | 20% | 5% | 5% |
| Aug 2026 | 29.6% | 40.7% | 25.9% | 3.7% | 0% |
| Sep 2026 | 32.1% | 25% | 25% | 17.9% | 0% |
| Oct 2026 | 30.4% | 30.4% | 17.4% | 13% | 8.7% |
How has branded search for Finsol and Vesta Finance & Advisory changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Vesta Finance & Advisory took it in February 2026, Finsol took it in April 2026.
- Across the 12 months ending October 2026, Finsol’s share of searches among Napier mortgage advisers in New Zealand moved from 31.8% to 30.4%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending October 2026, Vesta Finance & Advisory’s share of searches among Napier mortgage advisers in New Zealand moved from 13.6% to 17.4%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand Napier mortgage advisers in October 2026?
2 changes
In October 2026, Vesta Finance & Advisory lost share of searches among Napier mortgage advisers in New Zealand, from 25% to 17.4%.
In October 2026, Finsol lost share of searches among Napier mortgage advisers in New Zealand, from 32.1% to 30.4%.
How are Finsol’s and Vesta Finance & Advisory’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Finsol’s and Vesta Finance & Advisory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Finsol
4 branded search terms
- finsol
- finsol finance
- finsol financial services
- finsol napier
Vesta Finance & Advisory
1 branded search term
- vesta finance
Other head-to-heads among Napier mortgage advisers
- Finsol vs The Team: compare popularity
- Finsol vs CM Financial Advisers: compare popularity
- Finsol vs Black & White Mortgages: compare popularity
- The Team vs Vesta Finance & Advisory: compare popularity
- The Team vs CM Financial Advisers: compare popularity
- The Team vs Black & White Mortgages: compare popularity
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