How popular isFinsol in search?
In August 2026, there were an estimated 300 branded searches for Finsol in New Zealand which is down 9.1% over the last 11 months. Finsol holds 68.2% estimated Share of Search among New Zealand hastings mortgage advisers and is ranked 1st of 3 competitors for search popularity.
Finsol68.2%
Mortgage Sure18.2%
Vesta Finance & Advisory13.6%
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Which hastings mortgage advisers compete with Finsol?
Share of Search by month for Finsol, Mortgage Sure, Vesta Finance & Advisory. The figures are in the table below the chart.
View monthly share of search table
| Month | Finsol | Mortgage Sure | Vesta Finance & Advisory |
|---|---|---|---|
| Oct 2025 | 68.8% | 25% | 6.3% |
| Nov 2025 | 64.3% | 28.6% | 7.1% |
| Dec 2025 | 64.5% | 32.3% | 3.2% |
| Jan 2026 | 70.7% | 24.4% | 4.9% |
| Feb 2026 | 70.3% | 21.6% | 8.1% |
| Mar 2026 | 72.2% | 22.2% | 5.6% |
| Apr 2026 | 64.1% | 30.8% | 5.1% |
| May 2026 | 75.6% | 19.5% | 4.9% |
| Jun 2026 | 65.9% | 14.6% | 19.5% |
| Jul 2026 | 66.7% | 24.2% | 9.1% |
| Aug 2026 | 68.2% | 18.2% | 13.6% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.2% | 300 | +36.4% | +1.5 points | |
| 2, held 2nd | 18.2% | 80 | 0% | -6.1 points | |
| 3, held 3rd | 13.6% | 60 | +100% | +4.5 points |
1.
Finsol68.2%
held 1st · 300 estimated branded searches · +36.4% vs prior month · +1.5 points
18.2%
held 2nd · 80 estimated branded searches · 0% vs prior month · -6.1 points
13.6%
held 3rd · 60 estimated branded searches · +100% vs prior month · +4.5 points
Compare search popularity between Finsol and its closest rivals
How has branded search demand for Finsol changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Finsol in New Zealand fell from 330 to 300.
- Across the 11 months ending August 2026, Finsol’s estimated Share of Search among hastings mortgage advisers in New Zealand decreased from 68.8% to 68.2%.
- Across the 11 months ending August 2026, Finsol’s estimated Share of Search among hastings mortgage advisers in New Zealand peaked at 75.6% in May 2026 and was lowest at 64.1% in April 2026.
How did search popularity change for New Zealand hastings mortgage advisers in August 2026?
3 changes

In August 2026, Vesta Finance & Advisory gained estimated Share of Search among hastings mortgage advisers in New Zealand, from 9.1% to 13.6%.

In August 2026, Finsol gained estimated Share of Search among hastings mortgage advisers in New Zealand, from 66.7% to 68.2%.

In August 2026, Mortgage Sure lost estimated Share of Search among hastings mortgage advisers in New Zealand, from 24.2% to 18.2%.
Which napier mortgage advisers compete with Finsol?
Share of Search by month for Finsol, The Team, Black & White Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | Finsol | The Team | Black & White Mortgages |
|---|---|---|---|
| Oct 2025 | 61.1% | 37% | 1.9% |
| Nov 2025 | 61.4% | 36.4% | 2.3% |
| Dec 2025 | 51.3% | 43.6% | 5.1% |
| Jan 2026 | 64.4% | 33.3% | 2.2% |
| Feb 2026 | 59.1% | 38.6% | 2.3% |
| Mar 2026 | 57.8% | 37.8% | 4.4% |
| Apr 2026 | 59.5% | 38.1% | 2.4% |
| May 2026 | 63.3% | 34.7% | 2% |
| Jun 2026 | 57.4% | 40.4% | 2.1% |
| Jul 2026 | 57.9% | 36.8% | 5.3% |
| Aug 2026 | 62.5% | 35.4% | 2.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.5% | 300 | +36.4% | +4.6 points | |
| 2, held 2nd | 35.4% | 170 | +21.4% | -1.4 points | |
| 3, held 3rd | 2.1% | 10 | -50% | -3.2 points |
Compare search popularity between Finsol and its closest rivals
How has branded search demand for Finsol changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Finsol’s estimated Share of Search among napier mortgage advisers in New Zealand increased from 61.1% to 62.5%.
- Across the 11 months ending August 2026, Finsol’s estimated Share of Search among napier mortgage advisers in New Zealand peaked at 64.4% in January 2026 and was lowest at 51.3% in December 2025.
How did search popularity change for New Zealand napier mortgage advisers in August 2026?
3 changes

In August 2026, Finsol gained estimated Share of Search among napier mortgage advisers in New Zealand, from 57.9% to 62.5%.

In August 2026, Black & White Mortgages lost estimated Share of Search among napier mortgage advisers in New Zealand, from 5.3% to 2.1%.

In August 2026, The Team lost estimated Share of Search among napier mortgage advisers in New Zealand, from 36.8% to 35.4%.
How is Finsol measured?
Brandwave collects information about searches that people make online using Finsol’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- finsol
- finsol finance
- finsol financial services
- finsol napier
- finsol new zealand
- finsol nz
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