Brandwave

How popular isFinsol in search?

In August 2026, there were an estimated 300 branded searches for Finsol in New Zealand which is down 9.1% over the last 11 months. Finsol holds 68.2% estimated Share of Search among New Zealand hastings mortgage advisers and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. Finsol68.2%
  2. Mortgage Sure18.2%
  3. Vesta Finance & Advisory13.6%
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Which hastings mortgage advisers compete with Finsol?

Finsol against hastings mortgage advisers in New Zealand, by month

Share of Search by month for Finsol, Mortgage Sure, Vesta Finance & Advisory. The figures are in the table below the chart.

View monthly share of search table
MonthFinsolMortgage SureVesta Finance & Advisory
Oct 202568.8%25%6.3%
Nov 202564.3%28.6%7.1%
Dec 202564.5%32.3%3.2%
Jan 202670.7%24.4%4.9%
Feb 202670.3%21.6%8.1%
Mar 202672.2%22.2%5.6%
Apr 202664.1%30.8%5.1%
May 202675.6%19.5%4.9%
Jun 202665.9%14.6%19.5%
Jul 202666.7%24.2%9.1%
Aug 202668.2%18.2%13.6%
Sep 2026———
  1. 1.Finsol

    68.2%

    held 1st · 300 estimated branded searches · +36.4% vs prior month · +1.5 points

  2. held 2nd · 80 estimated branded searches · 0% vs prior month · -6.1 points

  3. held 3rd · 60 estimated branded searches · +100% vs prior month · +4.5 points

Compare search popularity between Finsol and its closest rivals

How has branded search demand for Finsol changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Finsol in New Zealand fell from 330 to 300.
  • Across the 11 months ending August 2026, Finsol’s estimated Share of Search among hastings mortgage advisers in New Zealand decreased from 68.8% to 68.2%.
  • Across the 11 months ending August 2026, Finsol’s estimated Share of Search among hastings mortgage advisers in New Zealand peaked at 75.6% in May 2026 and was lowest at 64.1% in April 2026.

How did search popularity change for New Zealand hastings mortgage advisers in August 2026?

  1. In August 2026, Vesta Finance & Advisory gained estimated Share of Search among hastings mortgage advisers in New Zealand, from 9.1% to 13.6%.

  2. In August 2026, Finsol gained estimated Share of Search among hastings mortgage advisers in New Zealand, from 66.7% to 68.2%.

  3. In August 2026, Mortgage Sure lost estimated Share of Search among hastings mortgage advisers in New Zealand, from 24.2% to 18.2%.

Which napier mortgage advisers compete with Finsol?

Finsol against napier mortgage advisers in New Zealand, by month

Share of Search by month for Finsol, The Team, Black & White Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthFinsolThe TeamBlack & White Mortgages
Oct 202561.1%37%1.9%
Nov 202561.4%36.4%2.3%
Dec 202551.3%43.6%5.1%
Jan 202664.4%33.3%2.2%
Feb 202659.1%38.6%2.3%
Mar 202657.8%37.8%4.4%
Apr 202659.5%38.1%2.4%
May 202663.3%34.7%2%
Jun 202657.4%40.4%2.1%
Jul 202657.9%36.8%5.3%
Aug 202662.5%35.4%2.1%
Sep 2026———
  1. 1.Finsol

    62.5%

    held 1st · 300 estimated branded searches · +36.4% vs prior month · +4.6 points

  2. 2.The Team

    35.4%

    held 2nd · 170 estimated branded searches · +21.4% vs prior month · -1.4 points

  3. held 3rd · 10 estimated branded searches · -50% vs prior month · -3.2 points

Compare search popularity between Finsol and its closest rivals

How has branded search demand for Finsol changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Finsol’s estimated Share of Search among napier mortgage advisers in New Zealand increased from 61.1% to 62.5%.
  • Across the 11 months ending August 2026, Finsol’s estimated Share of Search among napier mortgage advisers in New Zealand peaked at 64.4% in January 2026 and was lowest at 51.3% in December 2025.

How did search popularity change for New Zealand napier mortgage advisers in August 2026?

  1. In August 2026, Finsol gained estimated Share of Search among napier mortgage advisers in New Zealand, from 57.9% to 62.5%.

  2. In August 2026, Black & White Mortgages lost estimated Share of Search among napier mortgage advisers in New Zealand, from 5.3% to 2.1%.

  3. In August 2026, The Team lost estimated Share of Search among napier mortgage advisers in New Zealand, from 36.8% to 35.4%.

How is Finsol measured?

Brandwave collects information about searches that people make online using Finsol’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • finsol
  • finsol finance
  • finsol financial services
  • finsol napier
  • finsol new zealand
  • finsol nz

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How the Brand Demand Index is measured

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Is Finsol your brand?

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