Brandwave

Finsol vs The Team:Which is more popular by branded search in New Zealand?

In August 2026, Finsol had more branded searches than The Team among napier mortgage advisers in New Zealand. Finsol was estimated to have 300 branded searches compared to The Team’s 170, and held a 62.5% Share of Search versus The Team’s 35.4%.

Share of Search among napier mortgage advisers in New Zealand in August 2026Which is more popular in search, Finsol or The Team?
Finsol62.5%300 searches
vs
The Team35.4%170 searches

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Which is more popular in search, Finsol or The Team?

Compare Napier mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Finsol and The Team among napier mortgage advisers in New Zealand, by month

Share of Search by month for Finsol, The Team. The figures are in the table below the chart.

View monthly share of search table
MonthFinsolThe TeamBlack & White Mortgages
Oct 202561.1%37%1.9%
Nov 202561.4%36.4%2.3%
Dec 202551.3%43.6%5.1%
Jan 202664.4%33.3%2.2%
Feb 202659.1%38.6%2.3%
Mar 202657.8%37.8%4.4%
Apr 202659.5%38.1%2.4%
May 202663.3%34.7%2%
Jun 202657.4%40.4%2.1%
Jul 202657.9%36.8%5.3%
Aug 202662.5%35.4%2.1%
Sep 2026———

How has the Finsol and The Team comparison changed over the last 12 months?

How did search popularity change for New Zealand napier mortgage advisers in August 2026?

  1. In August 2026, Finsol gained estimated Share of Search among napier mortgage advisers in New Zealand, from 57.9% to 62.5%.

  2. In August 2026, The Team lost estimated Share of Search among napier mortgage advisers in New Zealand, from 36.8% to 35.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Finsol’s and The Team’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Finsol

6 branded search terms

  • finsol
  • finsol finance
  • finsol financial services
  • finsol napier
  • finsol new zealand
  • finsol nz

The Team

3 branded search terms

  • the team mortgage brokers
  • the team napier
  • the team property management

How the Brand Demand Index is measured

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