Brandwave

How popular isThe Team?

In October 2026, people searched for The Team by name about 260 times in New Zealand, an 18.2% increase from the previous year. These searches made up 30.4% of all New Zealand Napier mortgage adviser searches, placing The Team second out of five brands. When we asked both ChatGPT and Google AI Overviews about Napier mortgage advisers, The Team appeared in all answers and was the most recommended of the five.

Search and AI answers in October 2026

The Team is the second most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. FinsolShare of searches 30.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. The TeamShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Vesta Finance & AdvisoryShare of searches 17.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. CM Financial AdvisersShare of searches 13%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Black & White MortgagesShare of searches 8.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Napier mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Team appeared in all three answers. The Team is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Team1st
  2. CM Financial Advisers2nd
  3. Finsol3rd
  4. Vesta Finance & Advisory4th
  5. Black & White Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for The Team compared with other New Zealand Napier mortgage advisers?

The Team against Napier mortgage advisers in New Zealand, by month

Share of searches by month for Finsol, The Team, Vesta Finance & Advisory, CM Financial Advisers, Black & White Mortgages. The figures are in the table below the chart.

View monthly share of searches table
MonthFinsolThe TeamVesta Finance & AdvisoryCM Financial AdvisersBlack & White Mortgages
Nov 202531.8%50%13.6%0%4.5%
Dec 202537.5%50%12.5%0%0%
Jan 202627.3%59.1%13.6%0%0%
Feb 202617.4%47.8%30.4%0%4.3%
Mar 202625%33.3%37.5%0%4.2%
Apr 202631.6%42.1%21.1%0%5.3%
May 202636.4%36.4%18.2%4.5%4.5%
Jun 202623.8%38.1%23.8%14.3%0%
Jul 202625%45%20%5%5%
Aug 202629.6%40.7%25.9%3.7%0%
Sep 202632.1%25%25%17.9%0%
Oct 202630.4%30.4%17.4%13%8.7%

  1. 1.Finsol

    30.4%

    Held 1st. 70 estimated branded searches, -22.2% vs prior month. Share -1.7 points.

  2. 2.The Team

    30.4%

    Held 2nd. 70 estimated branded searches, 0% vs prior month. Share +5.4 points.

  3. 3.Vesta Finance & Advisory

    17.4%

    Held 3rd. 40 estimated branded searches, -42.9% vs prior month. Share -7.6 points.

  4. 4.CM Financial Advisers

    13%

    Held 4th. 30 estimated branded searches, -40% vs prior month. Share -4.8 points.

  5. 5.Black & White Mortgages

    8.7%

    Held 5th. 20 estimated branded searches, — vs prior month. Share +8.7 points.

Compare popularity between The Team and its closest rivals

Every comparison with The Team

4 comparisons

How has branded search demand for The Team changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Team in New Zealand rose from 220 to 260.
  • Across the 12 months ending October 2026, The Team’s share of searches among Napier mortgage advisers in New Zealand decreased from 50% to 30.4%.
  • Across the 12 months ending October 2026, The Team’s share of searches among Napier mortgage advisers in New Zealand peaked at 59.1% in January 2026 and was lowest at 25% in September 2026.
  • Across the 12 months ending October 2026, The Team fell from 1st to 2nd among Napier mortgage advisers in New Zealand.

How did search popularity change for New Zealand Napier mortgage advisers in October 2026?

5 changes

  1. In October 2026, Black & White Mortgages gained share of searches among Napier mortgage advisers in New Zealand, from 0% to 8.7%.

  2. In October 2026, The Team gained share of searches among Napier mortgage advisers in New Zealand, from 25% to 30.4%.

  3. In October 2026, Vesta Finance & Advisory lost share of searches among Napier mortgage advisers in New Zealand, from 25% to 17.4%.

  4. In October 2026, CM Financial Advisers lost share of searches among Napier mortgage advisers in New Zealand, from 17.9% to 13%.

  5. In October 2026, Finsol lost share of searches among Napier mortgage advisers in New Zealand, from 32.1% to 30.4%.

How are The Team’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Team’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the team
  • the team napier

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How the Brand Demand Index is measured

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