How popular isThe Team in search?
In August 2026, there were an estimated 170 branded searches for The Team in New Zealand which is down 15% over the last 11 months. The Team holds 35.4% estimated Share of Search among New Zealand napier mortgage advisers and is ranked 2nd of 3 competitors for search popularity.
Finsol62.5%
The Team35.4%
Black & White Mortgages2.1%
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Which napier mortgage advisers compete with The Team?
Share of Search by month for Finsol, The Team, Black & White Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | Finsol | The Team | Black & White Mortgages |
|---|---|---|---|
| Oct 2025 | 61.1% | 37% | 1.9% |
| Nov 2025 | 61.4% | 36.4% | 2.3% |
| Dec 2025 | 51.3% | 43.6% | 5.1% |
| Jan 2026 | 64.4% | 33.3% | 2.2% |
| Feb 2026 | 59.1% | 38.6% | 2.3% |
| Mar 2026 | 57.8% | 37.8% | 4.4% |
| Apr 2026 | 59.5% | 38.1% | 2.4% |
| May 2026 | 63.3% | 34.7% | 2% |
| Jun 2026 | 57.4% | 40.4% | 2.1% |
| Jul 2026 | 57.9% | 36.8% | 5.3% |
| Aug 2026 | 62.5% | 35.4% | 2.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.5% | 300 | +36.4% | +4.6 points | |
| 2, held 2nd | 35.4% | 170 | +21.4% | -1.4 points | |
| 3, held 3rd | 2.1% | 10 | -50% | -3.2 points |
Compare search popularity between The Team and its closest rivals
How has branded search demand for The Team changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Team in New Zealand fell from 200 to 170.
- Across the 11 months ending August 2026, The Team’s estimated Share of Search among napier mortgage advisers in New Zealand decreased from 37% to 35.4%.
- Across the 11 months ending August 2026, The Team’s estimated Share of Search among napier mortgage advisers in New Zealand peaked at 43.6% in December 2025 and was lowest at 33.3% in January 2026.
How did search popularity change for New Zealand napier mortgage advisers in August 2026?
3 changes
In August 2026, Finsol gained estimated Share of Search among napier mortgage advisers in New Zealand, from 57.9% to 62.5%.
In August 2026, Black & White Mortgages lost estimated Share of Search among napier mortgage advisers in New Zealand, from 5.3% to 2.1%.
In August 2026, The Team lost estimated Share of Search among napier mortgage advisers in New Zealand, from 36.8% to 35.4%.
How is The Team measured?
Brandwave collects information about searches that people make online using The Team’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- the team mortgage brokers
- the team napier
- the team property management
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Is The Team your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.