Brandwave

How popular isVesta Finance & Advisory?

In October 2026, people searched for Vesta Finance & Advisory by name about 140 times in New Zealand, a 55.6% increase from the previous year. These searches made up 17.4% of all New Zealand Napier mortgage adviser searches, placing Vesta Finance & Advisory third out of five brands. When we asked both ChatGPT and Google AI Overviews about Napier mortgage advisers, Vesta Finance & Advisory appeared in two of the three answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

Vesta Finance & Advisory is the third most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. FinsolShare of searches 30.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. The TeamShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Vesta Finance & AdvisoryShare of searches 17.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. CM Financial AdvisersShare of searches 13%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Black & White MortgagesShare of searches 8.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Napier mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vesta Finance & Advisory was mentioned in two out of three: in two of the three ChatGPT answers. Vesta Finance & Advisory is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Team1st
  2. CM Financial Advisers2nd
  3. Finsol3rd
  4. Vesta Finance & Advisory4th
  5. Black & White Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Vesta Finance & Advisory compared with other New Zealand Napier mortgage advisers?

Vesta Finance & Advisory against Napier mortgage advisers in New Zealand, by month

Share of searches by month for Finsol, The Team, Vesta Finance & Advisory, CM Financial Advisers, Black & White Mortgages. The figures are in the table below the chart.

View monthly share of searches table
MonthFinsolThe TeamVesta Finance & AdvisoryCM Financial AdvisersBlack & White Mortgages
Nov 202531.8%50%13.6%0%4.5%
Dec 202537.5%50%12.5%0%0%
Jan 202627.3%59.1%13.6%0%0%
Feb 202617.4%47.8%30.4%0%4.3%
Mar 202625%33.3%37.5%0%4.2%
Apr 202631.6%42.1%21.1%0%5.3%
May 202636.4%36.4%18.2%4.5%4.5%
Jun 202623.8%38.1%23.8%14.3%0%
Jul 202625%45%20%5%5%
Aug 202629.6%40.7%25.9%3.7%0%
Sep 202632.1%25%25%17.9%0%
Oct 202630.4%30.4%17.4%13%8.7%

  1. 1.Finsol

    30.4%

    Held 1st. 70 estimated branded searches, -22.2% vs prior month. Share -1.7 points.

  2. 2.The Team

    30.4%

    Held 2nd. 70 estimated branded searches, 0% vs prior month. Share +5.4 points.

  3. 3.Vesta Finance & Advisory

    17.4%

    Held 3rd. 40 estimated branded searches, -42.9% vs prior month. Share -7.6 points.

  4. 4.CM Financial Advisers

    13%

    Held 4th. 30 estimated branded searches, -40% vs prior month. Share -4.8 points.

  5. 5.Black & White Mortgages

    8.7%

    Held 5th. 20 estimated branded searches, — vs prior month. Share +8.7 points.

Compare popularity between Vesta Finance & Advisory and its closest rivals

Every comparison with Vesta Finance & Advisory

4 comparisons

How has branded search demand for Vesta Finance & Advisory changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Vesta Finance & Advisory in New Zealand rose from 90 to 140.
  • Across the 12 months ending October 2026, Vesta Finance & Advisory’s share of searches among Napier mortgage advisers in New Zealand increased from 13.6% to 17.4%.
  • Across the 12 months ending October 2026, Vesta Finance & Advisory’s share of searches among Napier mortgage advisers in New Zealand peaked at 37.5% in March 2026 and was lowest at 12.5% in December 2025.

How did search popularity change for New Zealand Napier mortgage advisers in October 2026?

5 changes

  1. In October 2026, Black & White Mortgages gained share of searches among Napier mortgage advisers in New Zealand, from 0% to 8.7%.

  2. In October 2026, The Team gained share of searches among Napier mortgage advisers in New Zealand, from 25% to 30.4%.

  3. In October 2026, Vesta Finance & Advisory lost share of searches among Napier mortgage advisers in New Zealand, from 25% to 17.4%.

  4. In October 2026, CM Financial Advisers lost share of searches among Napier mortgage advisers in New Zealand, from 17.9% to 13%.

  5. In October 2026, Finsol lost share of searches among Napier mortgage advisers in New Zealand, from 32.1% to 30.4%.

How are Vesta Finance & Advisory’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vesta Finance & Advisory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vesta finance

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