CM Financial Advisers vs Vesta Finance & Advisory:Which is more popular in New Zealand?
In October 2026, Vesta Finance & Advisory had more branded searches than CM Financial Advisers among Napier mortgage advisers in New Zealand. Vesta Finance & Advisory had about 40 branded searches, while CM Financial Advisers had 30. Vesta Finance & Advisory made up 17.4% of all Napier mortgage adviser searches we track, and CM Financial Advisers accounted for 13%. When we asked ChatGPT and Google AI Overviews about Napier mortgage advisers, CM Financial Advisers appeared in all three answers and Vesta Finance & Advisory in two. CM Financial Advisers was mentioned before Vesta Finance & Advisory in every answer.
Who do people search for more?
Vesta Finance & Advisory, about 33% more searches than CM Financial Advisers
Who does AI mention more?
CM Financial Advisers, mentioned in every answer we collected
Who does AI recommend more?
CM Financial Advisers, named ahead of Vesta Finance & Advisory in every answer
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Top Napier mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, CM Financial Advisers appeared in all three answers. Vesta Finance & Advisory was mentioned in two out of three: in two of the three ChatGPT answers. CM Financial Advisers was listed before Vesta Finance & Advisory in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Team3 of 3Named in 3 of 3 ChatGPT answers- CM Financial Advisers3 of 3Named in 3 of 3 ChatGPT answers
Finsol2 of 3Named in 2 of 3 ChatGPT answers- Vesta Finance & Advisory2 of 3Named in 2 of 3 ChatGPT answers
Black & White Mortgages0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Napier, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Napier, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage advisers napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CM Financial Advisers or Vesta Finance & Advisory more popular in search?
This chart shows how often people search Google for CM Financial Advisers and Vesta Finance & Advisory by name. Each line represents a brand's share of searches for all five Napier mortgage adviser brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vesta Finance & Advisory, CM Financial Advisers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Finsol | The Team | Vesta Finance & Advisory | CM Financial Advisers | Black & White Mortgages |
|---|---|---|---|---|---|
| Nov 2025 | 31.8% | 50% | 13.6% | 0% | 4.5% |
| Dec 2025 | 37.5% | 50% | 12.5% | 0% | 0% |
| Jan 2026 | 27.3% | 59.1% | 13.6% | 0% | 0% |
| Feb 2026 | 17.4% | 47.8% | 30.4% | 0% | 4.3% |
| Mar 2026 | 25% | 33.3% | 37.5% | 0% | 4.2% |
| Apr 2026 | 31.6% | 42.1% | 21.1% | 0% | 5.3% |
| May 2026 | 36.4% | 36.4% | 18.2% | 4.5% | 4.5% |
| Jun 2026 | 23.8% | 38.1% | 23.8% | 14.3% | 0% |
| Jul 2026 | 25% | 45% | 20% | 5% | 5% |
| Aug 2026 | 29.6% | 40.7% | 25.9% | 3.7% | 0% |
| Sep 2026 | 32.1% | 25% | 25% | 17.9% | 0% |
| Oct 2026 | 30.4% | 30.4% | 17.4% | 13% | 8.7% |
How has branded search for CM Financial Advisers and Vesta Finance & Advisory changed in New Zealand over the last 12 months?
3 findings
- Vesta Finance & Advisory was ahead of CM Financial Advisers in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, CM Financial Advisers’ share of searches among Napier mortgage advisers in New Zealand moved from 0% to 13%, and its estimated monthly branded searches moved from 0 to 30.
- Across the 12 months ending October 2026, Vesta Finance & Advisory’s share of searches among Napier mortgage advisers in New Zealand moved from 13.6% to 17.4%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand Napier mortgage advisers in October 2026?
2 changes
In October 2026, Vesta Finance & Advisory lost share of searches among Napier mortgage advisers in New Zealand, from 25% to 17.4%.
In October 2026, CM Financial Advisers lost share of searches among Napier mortgage advisers in New Zealand, from 17.9% to 13%.
How are CM Financial Advisers’ and Vesta Finance & Advisory’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CM Financial Advisers’ and Vesta Finance & Advisory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CM Financial Advisers
1 branded search term
- cm financial advisers
Vesta Finance & Advisory
1 branded search term
- vesta finance
Other head-to-heads among Napier mortgage advisers
- Finsol vs The Team: compare popularity
- Finsol vs Vesta Finance & Advisory: compare popularity
- Finsol vs CM Financial Advisers: compare popularity
- Finsol vs Black & White Mortgages: compare popularity
- The Team vs Vesta Finance & Advisory: compare popularity
- The Team vs CM Financial Advisers: compare popularity
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