Brandwave

Finsol vs The Team:Which is more popular in New Zealand?

In October 2026, Finsol and The Team were level in searches among Napier mortgage advisers in New Zealand, with an estimated 70 branded searches each, at 30.4% of the total each. When we asked ChatGPT and Google AI Overviews about Napier mortgage advisers, The Team appeared in all three answers and Finsol in two. The Team was mentioned before Finsol in every answer.

Among Napier mortgage advisers in New Zealand in October 2026

Who do people search for more?

Finsol and The Team are searched for about as often as each other.

Finsol 70 searchesThe Team 70 searches

Who does AI mention more?

The Team, mentioned in every answer we collected

The Team in 3 of 3Finsol in 2 of 3

Who does AI recommend more?

The Team, named ahead of Finsol in every answer

The Team first in 3Finsol never first

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Top Napier mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Team appeared in all three answers. Finsol was mentioned in two out of three: in two of the three ChatGPT answers. The Team was listed before Finsol in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Team1st
  2. CM Financial Advisers2nd
  3. Finsol3rd
  4. Vesta Finance & Advisory4th
  5. Black & White Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Finsol or The Team more popular in search?

This chart shows how often people search Google for Finsol and The Team by name. Each line represents a brand's share of searches for all five Napier mortgage adviser brands we track, month by month, from searches in New Zealand.

Finsol and The Team among Napier mortgage advisers in New Zealand, by month

Share of searches by month for Finsol, The Team. The figures are in the table below the chart.

View monthly share of searches table
MonthFinsolThe TeamVesta Finance & AdvisoryCM Financial AdvisersBlack & White Mortgages
Nov 202531.8%50%13.6%0%4.5%
Dec 202537.5%50%12.5%0%0%
Jan 202627.3%59.1%13.6%0%0%
Feb 202617.4%47.8%30.4%0%4.3%
Mar 202625%33.3%37.5%0%4.2%
Apr 202631.6%42.1%21.1%0%5.3%
May 202636.4%36.4%18.2%4.5%4.5%
Jun 202623.8%38.1%23.8%14.3%0%
Jul 202625%45%20%5%5%
Aug 202629.6%40.7%25.9%3.7%0%
Sep 202632.1%25%25%17.9%0%
Oct 202630.4%30.4%17.4%13%8.7%

How has branded search for Finsol and The Team changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Finsol took it in September 2026.
  • Across the 12 months ending October 2026, Finsol’s share of searches among Napier mortgage advisers in New Zealand moved from 31.8% to 30.4%, and its estimated monthly branded searches held steady at 70.
  • Across the 12 months ending October 2026, The Team’s share of searches among Napier mortgage advisers in New Zealand moved from 50% to 30.4%, and its estimated monthly branded searches moved from 110 to 70.

How did search popularity change for New Zealand Napier mortgage advisers in October 2026?

2 changes

  1. In October 2026, The Team gained share of searches among Napier mortgage advisers in New Zealand, from 25% to 30.4%.

  2. In October 2026, Finsol lost share of searches among Napier mortgage advisers in New Zealand, from 32.1% to 30.4%.

How are Finsol’s and The Team’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Finsol’s and The Team’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Finsol

4 branded search terms

  • finsol
  • finsol finance
  • finsol financial services
  • finsol napier

The Team

2 branded search terms

  • the team
  • the team napier

How the Brand Demand Index is measured

Other head-to-heads among Napier mortgage advisers

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