Brandwave

Exercism vs HackerRank:Which is more popular in New Zealand?

In October 2026, HackerRank had more branded searches than Exercism among coding practice platforms in New Zealand. HackerRank had about 260 branded searches, while Exercism had 140. HackerRank made up 7.5% of all coding practice platform searches we track, and Exercism accounted for 4%. When we asked ChatGPT and Google AI Overviews about coding practice platforms, HackerRank appeared in all five answers and Exercism in four. Exercism was mentioned before HackerRank in three out of five answers.

Among coding practice platforms in New Zealand in October 2026

Who do people search for more?

HackerRank, about 86% more searches than Exercism

HackerRank 260 searchesExercism 140 searches

Who does AI mention more?

HackerRank, mentioned in every answer we collected

HackerRank in 5 of 5Exercism in 4 of 5

Who does AI recommend more?

Exercism, named ahead of HackerRank in 3 of 5 answers

Exercism first in 3HackerRank first in 2

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Top coding practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HackerRank appeared in all five answers. Exercism was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Exercism was listed before HackerRank in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LeetCode1st
  2. HackerRank2nd
  3. Exercism3rd
  4. Codewars4th
  5. freeCodeCamp5th
  6. Project Euler6th
  7. The Odin Project7th
  8. Scratch8th
  9. Codecademy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LeetCode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HackerRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Exercism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codewars4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scratch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • freeCodeCamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Odin Project2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Project Euler2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codecademy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coding practice platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Exercism or HackerRank more popular in search?

This chart shows how often people search Google for Exercism and HackerRank by name. Each line represents a brand's share of searches for all nine coding practice platforms we track, month by month, from searches in New Zealand.

Exercism and HackerRank among coding practice platforms in New Zealand, by month

Share of searches by month for HackerRank, Exercism. The figures are in the table below the chart.

View monthly share of searches table
MonthLeetCodeScratchCodecademyfreeCodeCampHackerRankExercismCodewarsThe Odin ProjectProject Euler
Nov 202528.4%28.8%17.7%8.5%7.2%2.5%3%3%0.88%
Dec 202529.3%21%19.9%13.2%6%2.5%3.4%3.1%1.6%
Jan 202635.6%8.2%22.3%13.1%7.5%3.1%4%4.6%1.5%
Feb 202623.2%17.4%33.3%10.5%7.2%2.5%3.2%1.9%0.88%
Mar 202623.1%32.9%18.5%8.4%7.1%2.4%3.8%2.4%1.3%
Apr 202625.2%25%19.1%11.5%7.8%4%3.4%2.7%1.3%
May 202626%34.9%14.1%9.5%6.4%2.7%3.5%1.8%1.1%
Jun 202623.7%37.7%14.7%9.1%6%2.5%2.6%3%0.73%
Jul 202627.7%25.2%18.7%10.4%7.1%3.5%3.5%2.9%1%
Aug 202626.5%26.3%17.6%10.3%6.7%3.4%4.4%3.4%1.4%
Sep 202629.5%27%16.1%9.6%7.1%3.8%3.3%2.5%1.1%
Oct 202628.9%25.7%17.1%9.2%7.5%4%3.2%3.2%1.2%

How has branded search for Exercism and HackerRank changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand coding practice platforms in October 2026?

1 change
  1. Estimated monthly branded searches for HackerRank in New Zealand fell 36.6% over 12 measured months, from 410 to 260 in October 2026.

How are Exercism’s and HackerRank’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Exercism’s and HackerRank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exercism

1 branded search term

  • exercism

HackerRank

3 branded search terms

  • hackerrank
  • hackerrank coding challenges
  • hackerrank coding practice

How the Brand Demand Index is measured

Other head-to-heads among coding practice platforms

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