Brandwave

LeetCode vs Scratch:Which is more popular in New Zealand?

In October 2026, LeetCode had more branded searches than Scratch among coding practice platforms in New Zealand. LeetCode had about 1,000 branded searches, while Scratch had 890. LeetCode made up 28.9% of all coding practice platform searches we track, and Scratch accounted for 25.7%. When we asked ChatGPT and Google AI Overviews about coding practice platforms, LeetCode appeared in all five answers and Scratch in two. LeetCode was mentioned before Scratch in every answer.

Among coding practice platforms in New Zealand in October 2026

Who do people search for more?

LeetCode, about 12% more searches than Scratch

LeetCode 1K searchesScratch 890 searches

Who does AI mention more?

LeetCode, mentioned in every answer we collected

LeetCode in 5 of 5Scratch in 2 of 5

Who does AI recommend more?

LeetCode, named ahead of Scratch in every answer

LeetCode first in 5Scratch never first

Follow LeetCode vs Scratch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top coding practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LeetCode appeared in all five answers. Scratch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LeetCode was listed before Scratch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LeetCode1st
  2. HackerRank2nd
  3. Exercism3rd
  4. Codewars4th
  5. freeCodeCamp5th
  6. Project Euler6th
  7. The Odin Project7th
  8. Scratch8th
  9. Codecademy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LeetCode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HackerRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Exercism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codewars4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scratch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • freeCodeCamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Odin Project2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Project Euler2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codecademy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coding practice platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is LeetCode or Scratch more popular in search?

This chart shows how often people search Google for LeetCode and Scratch by name. Each line represents a brand's share of searches for all nine coding practice platforms we track, month by month, from searches in New Zealand.

LeetCode and Scratch among coding practice platforms in New Zealand, by month

Share of searches by month for LeetCode, Scratch. The figures are in the table below the chart.

View monthly share of searches table
MonthLeetCodeScratchCodecademyfreeCodeCampHackerRankExercismCodewarsThe Odin ProjectProject Euler
Nov 202528.4%28.8%17.7%8.5%7.2%2.5%3%3%0.88%
Dec 202529.3%21%19.9%13.2%6%2.5%3.4%3.1%1.6%
Jan 202635.6%8.2%22.3%13.1%7.5%3.1%4%4.6%1.5%
Feb 202623.2%17.4%33.3%10.5%7.2%2.5%3.2%1.9%0.88%
Mar 202623.1%32.9%18.5%8.4%7.1%2.4%3.8%2.4%1.3%
Apr 202625.2%25%19.1%11.5%7.8%4%3.4%2.7%1.3%
May 202626%34.9%14.1%9.5%6.4%2.7%3.5%1.8%1.1%
Jun 202623.7%37.7%14.7%9.1%6%2.5%2.6%3%0.73%
Jul 202627.7%25.2%18.7%10.4%7.1%3.5%3.5%2.9%1%
Aug 202626.5%26.3%17.6%10.3%6.7%3.4%4.4%3.4%1.4%
Sep 202629.5%27%16.1%9.6%7.1%3.8%3.3%2.5%1.1%
Oct 202628.9%25.7%17.1%9.2%7.5%4%3.2%3.2%1.2%

How has branded search for LeetCode and Scratch changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending October 2026: LeetCode took it in December 2025, Scratch took it in March 2026, LeetCode took it in April 2026, Scratch took it in May 2026, LeetCode took it in July 2026.
  • Across the 12 months ending October 2026, LeetCode’s share of searches among coding practice platforms in New Zealand moved from 28.4% to 28.9%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending October 2026, Scratch’s share of searches among coding practice platforms in New Zealand moved from 28.8% to 25.7%, and its estimated monthly branded searches moved from 1.6K to 890.

How did search popularity change for New Zealand coding practice platforms in October 2026?

2 changes
  1. In October 2026, Scratch lost share of searches among coding practice platforms in New Zealand, from 27% to 25.7%.

  2. In October 2026, LeetCode lost share of searches among coding practice platforms in New Zealand, from 29.5% to 28.9%.

How are LeetCode’s and Scratch’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using LeetCode’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LeetCode

3 branded search terms

  • leetcode
  • leetcode coding challenges
  • leetcode coding practice

Scratch

3 branded search terms

  • scratch coding
  • scratch coding challenges
  • scratch mit

How the Brand Demand Index is measured

Other head-to-heads among coding practice platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.