Brandwave

How popular isScratch?

In October 2026, people searched for Scratch by name about 890 times in New Zealand, a 45.4% decrease from the previous year. These searches made up 25.7% of all New Zealand coding practice platform searches, placing Scratch second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about coding practice platforms, Scratch appeared in two of the five answers and was the eighth most recommended of the nine.

Search and AI answers in October 2026

Scratch is the second most searched of 9 competitors and the eighth most recommended in the AI answers we collected.

  1. LeetCodeShare of searches 28.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ScratchShare of searches 25.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  3. CodecademyShare of searches 17.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. freeCodeCampShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. HackerRankShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+4 more

Scratch website (opens in a new tab)

Follow Scratch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top coding practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scratch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Scratch is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LeetCode1st
  2. HackerRank2nd
  3. Exercism3rd
  4. Codewars4th
  5. freeCodeCamp5th
  6. Project Euler6th
  7. The Odin Project7th
  8. Scratch8th
  9. Codecademy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LeetCode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HackerRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Exercism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codewars4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scratch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • freeCodeCamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Odin Project2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Project Euler2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codecademy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coding practice platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Scratch compared with other New Zealand coding practice platforms?

Scratch against coding practice platforms in New Zealand, by month

Share of searches by month for LeetCode, Scratch, Codecademy, freeCodeCamp, HackerRank, Exercism, Codewars, The Odin Project. The figures are in the table below the chart.

View monthly share of searches table
MonthLeetCodeScratchCodecademyfreeCodeCampHackerRankExercismCodewarsThe Odin ProjectProject Euler
Nov 202528.4%28.8%17.7%8.5%7.2%2.5%3%3%0.88%
Dec 202529.3%21%19.9%13.2%6%2.5%3.4%3.1%1.6%
Jan 202635.6%8.2%22.3%13.1%7.5%3.1%4%4.6%1.5%
Feb 202623.2%17.4%33.3%10.5%7.2%2.5%3.2%1.9%0.88%
Mar 202623.1%32.9%18.5%8.4%7.1%2.4%3.8%2.4%1.3%
Apr 202625.2%25%19.1%11.5%7.8%4%3.4%2.7%1.3%
May 202626%34.9%14.1%9.5%6.4%2.7%3.5%1.8%1.1%
Jun 202623.7%37.7%14.7%9.1%6%2.5%2.6%3%0.73%
Jul 202627.7%25.2%18.7%10.4%7.1%3.5%3.5%2.9%1%
Aug 202626.5%26.3%17.6%10.3%6.7%3.4%4.4%3.4%1.4%
Sep 202629.5%27%16.1%9.6%7.1%3.8%3.3%2.5%1.1%
Oct 202628.9%25.7%17.1%9.2%7.5%4%3.2%3.2%1.2%

  1. 1.LeetCode

    28.9%

    Held 1st. 1K estimated branded searches, -24.2% vs prior month. Share -0.6 points.

  2. 2.Scratch

    25.7%

    Held 2nd. 890 estimated branded searches, -26.4% vs prior month. Share -1.3 points.

  3. 3.Codecademy

    17.1%

    Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share +1 points.

  4. 4.freeCodeCamp

    9.2%

    Held 4th. 320 estimated branded searches, -25.6% vs prior month. Share -0.3 points.

  5. 5.HackerRank

    7.5%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share +0.4 points.

  6. 6.Exercism

    4%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share +0.3 points.

  7. 7.Codewars

    3.2%

    Held 7th. 110 estimated branded searches, -26.7% vs prior month. Share -0.2 points.

  8. 8.The Odin Project

    3.2%

    Held 8th. 110 estimated branded searches, 0% vs prior month. Share +0.7 points.

  9. 9.Project Euler

    1.2%

    Held 9th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

Compare popularity between Scratch and its closest rivals

Every comparison with Scratch

8 comparisons

How has branded search demand for Scratch changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Scratch in New Zealand fell from 1.6K to 890.
  • Across the 12 months ending October 2026, Scratch’s share of searches among coding practice platforms in New Zealand decreased from 28.8% to 25.7%.
  • Across the 12 months ending October 2026, Scratch’s share of searches among coding practice platforms in New Zealand peaked at 37.7% in June 2026 and was lowest at 8.2% in January 2026.
  • Across the 12 months ending October 2026, Scratch fell from 1st to 2nd among coding practice platforms in New Zealand.

How did search popularity change for New Zealand coding practice platforms in October 2026?

6 changes

  1. In October 2026, Codecademy gained share of searches among coding practice platforms in New Zealand, from 16.1% to 17.1%.

  2. In October 2026, The Odin Project gained share of searches among coding practice platforms in New Zealand, from 2.5% to 3.2%.

  3. In October 2026, Scratch lost share of searches among coding practice platforms in New Zealand, from 27% to 25.7%.

  4. In October 2026, LeetCode lost share of searches among coding practice platforms in New Zealand, from 29.5% to 28.9%.

  5. freeCodeCamp’s share of searches among coding practice platforms in New Zealand has lost ground for 3 months in a row, from 10.4% to 9.2% in October 2026.

  6. Estimated monthly branded searches for HackerRank in New Zealand fell 36.6% over 12 measured months, from 410 to 260 in October 2026.

How are Scratch’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Scratch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • scratch coding
  • scratch coding challenges
  • scratch mit

Do you work for Scratch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Scratch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free