Brandwave

Scratch vs The Odin Project:Which is more popular in New Zealand?

In October 2026, Scratch had more branded searches than The Odin Project among coding practice platforms in New Zealand. Scratch had about 890 branded searches, while The Odin Project had 110. Scratch made up 25.7% of all coding practice platform searches we track, and The Odin Project accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about coding practice platforms, Scratch and The Odin Project each appeared in two of the five answers. The Odin Project was mentioned before Scratch in every answer that named either.

Among coding practice platforms in New Zealand in October 2026

Who do people search for more?

Scratch, about 8 searches for every 1 for The Odin Project

Scratch 890 searchesThe Odin Project 110 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Scratch in 2 of 5The Odin Project in 2 of 5

Who does AI recommend more?

The Odin Project, named ahead of Scratch in 2 of 2 answers

The Odin Project first in 2Scratch never first

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Top coding practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scratch and The Odin Project were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Odin Project was listed before Scratch in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LeetCode1st
  2. HackerRank2nd
  3. Exercism3rd
  4. Codewars4th
  5. freeCodeCamp5th
  6. Project Euler6th
  7. The Odin Project7th
  8. Scratch8th
  9. Codecademy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LeetCode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HackerRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Exercism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codewars4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scratch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • freeCodeCamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Odin Project2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Project Euler2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codecademy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coding practice platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Scratch or The Odin Project more popular in search?

This chart shows how often people search Google for Scratch and The Odin Project by name. Each line represents a brand's share of searches for all nine coding practice platforms we track, month by month, from searches in New Zealand.

Scratch and The Odin Project among coding practice platforms in New Zealand, by month

Share of searches by month for Scratch, The Odin Project. The figures are in the table below the chart.

View monthly share of searches table
MonthLeetCodeScratchCodecademyfreeCodeCampHackerRankExercismCodewarsThe Odin ProjectProject Euler
Nov 202528.4%28.8%17.7%8.5%7.2%2.5%3%3%0.88%
Dec 202529.3%21%19.9%13.2%6%2.5%3.4%3.1%1.6%
Jan 202635.6%8.2%22.3%13.1%7.5%3.1%4%4.6%1.5%
Feb 202623.2%17.4%33.3%10.5%7.2%2.5%3.2%1.9%0.88%
Mar 202623.1%32.9%18.5%8.4%7.1%2.4%3.8%2.4%1.3%
Apr 202625.2%25%19.1%11.5%7.8%4%3.4%2.7%1.3%
May 202626%34.9%14.1%9.5%6.4%2.7%3.5%1.8%1.1%
Jun 202623.7%37.7%14.7%9.1%6%2.5%2.6%3%0.73%
Jul 202627.7%25.2%18.7%10.4%7.1%3.5%3.5%2.9%1%
Aug 202626.5%26.3%17.6%10.3%6.7%3.4%4.4%3.4%1.4%
Sep 202629.5%27%16.1%9.6%7.1%3.8%3.3%2.5%1.1%
Oct 202628.9%25.7%17.1%9.2%7.5%4%3.2%3.2%1.2%

How has branded search for Scratch and The Odin Project changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand coding practice platforms in October 2026?

2 changes
  1. In October 2026, The Odin Project gained share of searches among coding practice platforms in New Zealand, from 2.5% to 3.2%.

  2. In October 2026, Scratch lost share of searches among coding practice platforms in New Zealand, from 27% to 25.7%.

How are Scratch’s and The Odin Project’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Scratch’s and The Odin Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Scratch

3 branded search terms

  • scratch coding
  • scratch coding challenges
  • scratch mit

The Odin Project

1 branded search term

  • the odin project

How the Brand Demand Index is measured

Other head-to-heads among coding practice platforms

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