Brandwave

Coding practice platforms in New Zealand:Which brands are most popular in search?

LeetCode and Scratch share the highest estimated Share of Search among coding practice platforms in New Zealand, at 28.8% and 28.4% in August 2026.

Share of Search, August 2026
  1. LeetCode28.8%
  2. Scratch28.4%
  3. Codecademy19.2%
  4. freeCodeCamp11.3%
  5. HackerRank7.5%
  6. Codewars4.7%

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Share of SearchLeaderboard

Compare the coding practice and learn-to-code platforms New Zealand learners and developers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among coding practice platforms in New Zealand, by month

Share of Search by month for LeetCode, Scratch, Codecademy, freeCodeCamp, HackerRank, Codewars. The figures are in the table below the chart.

View monthly share of search table
MonthLeetCodeScratchCodecademyfreeCodeCampHackerRankCodewars
Oct 202526.3%35.6%21.5%8.1%5.7%2.8%
Nov 202530.4%30.4%18.8%9.3%7.8%3.2%
Dec 202531.3%22.5%21.3%14.6%6.5%3.8%
Jan 202639.1%8.9%24.6%14.5%8.2%4.6%
Feb 202624.4%18.2%35.1%11.2%7.7%3.3%
Mar 202624.7%34.8%19.8%9%7.5%4.1%
Apr 202627.2%27%20.8%12.6%8.7%3.7%
May 202627.5%36.8%15%10.1%6.8%3.7%
Jun 202625.3%40.1%15.6%9.9%6.5%2.8%
Jul 202630%27.1%20.1%11.4%7.6%3.8%
Aug 202628.8%28.4%19.2%11.3%7.5%4.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.LeetCode

    28.8%

    held 1st · 1.4K estimated branded searches · +0.75% vs prior month · -1.1 points

  2. 2.Scratch

    28.4%

    held 2nd · 1.3K estimated branded searches · +9.9% vs prior month · +1.3 points

  3. 3.Codecademy

    19.2%

    held 3rd · 900 estimated branded searches · 0% vs prior month · -0.9 points

  4. 4.freeCodeCamp

    11.3%

    held 4th · 530 estimated branded searches · +3.9% vs prior month · -0.1 points

  5. 5.HackerRank

    7.5%

    held 5th · 350 estimated branded searches · +2.9% vs prior month · -0.1 points

  6. 6.Codewars

    4.7%

    held 6th · 220 estimated branded searches · +29.4% vs prior month · +0.9 points

Compare search popularity between leading brands

Which brand is most popular in search among coding practice platforms in New Zealand?

LeetCode and Scratch share the highest estimated Share of Search among coding practice platforms in New Zealand, at 28.8% and 28.4% in August 2026.

New Zealand coding practice platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
LeetCode26.3% → 28.8%39.1%Jan 202624.4%Feb 20262nd → 1st
Scratch35.6% → 28.4%40.1%Jun 20268.9%Jan 20261st → 2nd
Codecademy21.5% → 19.2%35.1%Feb 202615%May 20263rd
freeCodeCamp8.1% → 11.3%14.6%Dec 20258.1%Oct 20254th
HackerRank5.7% → 7.5%8.7%Apr 20265.7%Oct 20255th
Codewars2.8% → 4.7%4.7%Aug 20262.8%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, LeetCode’s estimated Share of Search among coding practice platforms in New Zealand increased from 26.3% to 28.8%.
  • Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding practice platforms in New Zealand decreased from 35.6% to 28.4%.
  • Across the 11 months ending August 2026, Codecademy’s estimated Share of Search among coding practice platforms in New Zealand decreased from 21.5% to 19.2%.
  • Across the 11 months ending August 2026, freeCodeCamp’s estimated Share of Search among coding practice platforms in New Zealand increased from 8.1% to 11.3%.
  • Across the 11 months ending August 2026, HackerRank’s estimated Share of Search among coding practice platforms in New Zealand increased from 5.7% to 7.5%.
  • Across the 11 months ending August 2026, Codewars’ estimated Share of Search among coding practice platforms in New Zealand increased from 2.8% to 4.7%.
  • Across the 11 months ending August 2026, LeetCode’s estimated Share of Search among coding practice platforms in New Zealand peaked at 39.1% in January 2026 and was lowest at 24.4% in February 2026.
  • Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding practice platforms in New Zealand peaked at 40.1% in June 2026 and was lowest at 8.9% in January 2026.
  • Across the 11 months ending August 2026, Codecademy’s estimated Share of Search among coding practice platforms in New Zealand peaked at 35.1% in February 2026 and was lowest at 15% in May 2026.
  • Across the 11 months ending August 2026, freeCodeCamp’s estimated Share of Search among coding practice platforms in New Zealand peaked at 14.6% in December 2025 and was lowest at 8.1% in October 2025.
  • Across the 11 months ending August 2026, HackerRank’s estimated Share of Search among coding practice platforms in New Zealand peaked at 8.7% in April 2026 and was lowest at 5.7% in October 2025.
  • Across the 11 months ending August 2026, LeetCode rose from 2nd to 1st among coding practice platforms in New Zealand.
  • Across the 11 months ending August 2026, Scratch fell from 1st to 2nd among coding practice platforms in New Zealand.

How did search popularity change for New Zealand coding practice platforms in August 2026?

  1. In August 2026, Scratch gained estimated Share of Search among coding practice platforms in New Zealand, from 27.1% to 28.4%.

  2. In August 2026, Codewars gained estimated Share of Search among coding practice platforms in New Zealand, from 3.8% to 4.7%.

  3. In August 2026, LeetCode lost estimated Share of Search among coding practice platforms in New Zealand, from 30% to 28.8%.

  4. In August 2026, Codecademy lost estimated Share of Search among coding practice platforms in New Zealand, from 20.1% to 19.2%.

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