How popular isHackerRank in search?
In August 2026, there were an estimated 350 branded searches for HackerRank in New Zealand which held steady over the last 11 months. HackerRank holds 7.5% estimated Share of Search among New Zealand coding practice platforms and is ranked 5th of 6 competitors for search popularity.
LeetCode28.8%Scratch28.4%
Codecademy19.2%
freeCodeCamp11.3%
HackerRank7.5%
Codewars4.7%
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Which coding practice platforms compete with HackerRank?
Share of Search by month for LeetCode, Scratch, Codecademy, freeCodeCamp, HackerRank, Codewars. The figures are in the table below the chart.
View monthly share of search table
| Month | LeetCode | Scratch | Codecademy | freeCodeCamp | HackerRank | Codewars |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 35.6% | 21.5% | 8.1% | 5.7% | 2.8% |
| Nov 2025 | 30.4% | 30.4% | 18.8% | 9.3% | 7.8% | 3.2% |
| Dec 2025 | 31.3% | 22.5% | 21.3% | 14.6% | 6.5% | 3.8% |
| Jan 2026 | 39.1% | 8.9% | 24.6% | 14.5% | 8.2% | 4.6% |
| Feb 2026 | 24.4% | 18.2% | 35.1% | 11.2% | 7.7% | 3.3% |
| Mar 2026 | 24.7% | 34.8% | 19.8% | 9% | 7.5% | 4.1% |
| Apr 2026 | 27.2% | 27% | 20.8% | 12.6% | 8.7% | 3.7% |
| May 2026 | 27.5% | 36.8% | 15% | 10.1% | 6.8% | 3.7% |
| Jun 2026 | 25.3% | 40.1% | 15.6% | 9.9% | 6.5% | 2.8% |
| Jul 2026 | 30% | 27.1% | 20.1% | 11.4% | 7.6% | 3.8% |
| Aug 2026 | 28.8% | 28.4% | 19.2% | 11.3% | 7.5% | 4.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.8% | 1.4K | +0.75% | -1.1 points | |
| 2, held 2nd | 28.4% | 1.3K | +9.9% | +1.3 points | |
| 3, held 3rd | 19.2% | 900 | 0% | -0.9 points | |
| 4, held 4th | 11.3% | 530 | +3.9% | -0.1 points | |
| 5, held 5th | 7.5% | 350 | +2.9% | -0.1 points | |
| 6, held 6th | 4.7% | 220 | +29.4% | +0.9 points |
1.
LeetCode28.8%
held 1st · 1.4K estimated branded searches · +0.75% vs prior month · -1.1 points
2.
Scratch
28.4%
held 2nd · 1.3K estimated branded searches · +9.9% vs prior month · +1.3 points
19.2%
held 3rd · 900 estimated branded searches · 0% vs prior month · -0.9 points
11.3%
held 4th · 530 estimated branded searches · +3.9% vs prior month · -0.1 points
7.5%
held 5th · 350 estimated branded searches · +2.9% vs prior month · -0.1 points
6.
Codewars4.7%
held 6th · 220 estimated branded searches · +29.4% vs prior month · +0.9 points
Compare search popularity between HackerRank and its closest rivals
How has branded search demand for HackerRank changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HackerRank in New Zealand held steady at 350.
- Across the 11 months ending August 2026, HackerRank’s estimated Share of Search among coding practice platforms in New Zealand increased from 5.7% to 7.5%.
- Across the 11 months ending August 2026, HackerRank’s estimated Share of Search among coding practice platforms in New Zealand peaked at 8.7% in April 2026 and was lowest at 5.7% in October 2025.
How did search popularity change for New Zealand coding practice platforms in August 2026?
4 changes
In August 2026, Scratch gained estimated Share of Search among coding practice platforms in New Zealand, from 27.1% to 28.4%.

In August 2026, Codewars gained estimated Share of Search among coding practice platforms in New Zealand, from 3.8% to 4.7%.

In August 2026, LeetCode lost estimated Share of Search among coding practice platforms in New Zealand, from 30% to 28.8%.

In August 2026, Codecademy lost estimated Share of Search among coding practice platforms in New Zealand, from 20.1% to 19.2%.
How is HackerRank measured?
Brandwave collects information about searches that people make online using HackerRank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hackerrank
- hackerrank coding challenges
- hackerrank coding practice
- hackerrank com
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Is HackerRank your brand?
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