Brandwave

How popular isCodecademy in search?

In August 2026, there were an estimated 900 branded searches for Codecademy in New Zealand which is down 31.8% over the last 11 months. Codecademy holds 19.2% estimated Share of Search among New Zealand coding practice platforms and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. LeetCode28.8%
  2. Scratch28.4%
  3. Codecademy19.2%
  4. freeCodeCamp11.3%
  5. HackerRank7.5%
  6. Codewars4.7%
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Which coding practice platforms compete with Codecademy?

Codecademy against coding practice platforms in New Zealand, by month

Share of Search by month for LeetCode, Scratch, Codecademy, freeCodeCamp, HackerRank, Codewars. The figures are in the table below the chart.

View monthly share of search table
MonthLeetCodeScratchCodecademyfreeCodeCampHackerRankCodewars
Oct 202526.3%35.6%21.5%8.1%5.7%2.8%
Nov 202530.4%30.4%18.8%9.3%7.8%3.2%
Dec 202531.3%22.5%21.3%14.6%6.5%3.8%
Jan 202639.1%8.9%24.6%14.5%8.2%4.6%
Feb 202624.4%18.2%35.1%11.2%7.7%3.3%
Mar 202624.7%34.8%19.8%9%7.5%4.1%
Apr 202627.2%27%20.8%12.6%8.7%3.7%
May 202627.5%36.8%15%10.1%6.8%3.7%
Jun 202625.3%40.1%15.6%9.9%6.5%2.8%
Jul 202630%27.1%20.1%11.4%7.6%3.8%
Aug 202628.8%28.4%19.2%11.3%7.5%4.7%
Sep 2026——————
  1. 1.LeetCode

    28.8%

    held 1st · 1.4K estimated branded searches · +0.75% vs prior month · -1.1 points

  2. 2.Scratch

    28.4%

    held 2nd · 1.3K estimated branded searches · +9.9% vs prior month · +1.3 points

  3. 3.Codecademy

    19.2%

    held 3rd · 900 estimated branded searches · 0% vs prior month · -0.9 points

  4. held 4th · 530 estimated branded searches · +3.9% vs prior month · -0.1 points

  5. held 5th · 350 estimated branded searches · +2.9% vs prior month · -0.1 points

  6. 6.Codewars

    4.7%

    held 6th · 220 estimated branded searches · +29.4% vs prior month · +0.9 points

Compare search popularity between Codecademy and its closest rivals

How has branded search demand for Codecademy changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Codecademy in New Zealand fell from 1.3K to 900.
  • Across the 11 months ending August 2026, Codecademy’s estimated Share of Search among coding practice platforms in New Zealand decreased from 21.5% to 19.2%.
  • Across the 11 months ending August 2026, Codecademy’s estimated Share of Search among coding practice platforms in New Zealand peaked at 35.1% in February 2026 and was lowest at 15% in May 2026.

How did search popularity change for New Zealand coding practice platforms in August 2026?

  1. In August 2026, Scratch gained estimated Share of Search among coding practice platforms in New Zealand, from 27.1% to 28.4%.

  2. In August 2026, Codewars gained estimated Share of Search among coding practice platforms in New Zealand, from 3.8% to 4.7%.

  3. In August 2026, LeetCode lost estimated Share of Search among coding practice platforms in New Zealand, from 30% to 28.8%.

  4. In August 2026, Codecademy lost estimated Share of Search among coding practice platforms in New Zealand, from 20.1% to 19.2%.

How is Codecademy measured?

Brandwave collects information about searches that people make online using Codecademy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • codecademy
  • codecademy coding challenges
  • codecademy coding practice
  • codecademy com
  • codecademy near me
  • codecademy online

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How the Brand Demand Index is measured

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Is Codecademy your brand?

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