Codecademy vs Scratch:Which is more popular by branded search in New Zealand?
In August 2026, Scratch had more branded searches than Codecademy among coding practice platforms in New Zealand. Scratch was estimated to have 1.3K branded searches compared to Codecademy’s 900, and held a 28.4% Share of Search versus Codecademy’s 19.2%.
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Which is more popular in search, Codecademy or Scratch?
Compare the coding practice and learn-to-code platforms New Zealand learners and developers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scratch, Codecademy. The figures are in the table below the chart.
View monthly share of search table
| Month | LeetCode | Scratch | Codecademy | freeCodeCamp | HackerRank | Codewars |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 35.6% | 21.5% | 8.1% | 5.7% | 2.8% |
| Nov 2025 | 30.4% | 30.4% | 18.8% | 9.3% | 7.8% | 3.2% |
| Dec 2025 | 31.3% | 22.5% | 21.3% | 14.6% | 6.5% | 3.8% |
| Jan 2026 | 39.1% | 8.9% | 24.6% | 14.5% | 8.2% | 4.6% |
| Feb 2026 | 24.4% | 18.2% | 35.1% | 11.2% | 7.7% | 3.3% |
| Mar 2026 | 24.7% | 34.8% | 19.8% | 9% | 7.5% | 4.1% |
| Apr 2026 | 27.2% | 27% | 20.8% | 12.6% | 8.7% | 3.7% |
| May 2026 | 27.5% | 36.8% | 15% | 10.1% | 6.8% | 3.7% |
| Jun 2026 | 25.3% | 40.1% | 15.6% | 9.9% | 6.5% | 2.8% |
| Jul 2026 | 30% | 27.1% | 20.1% | 11.4% | 7.6% | 3.8% |
| Aug 2026 | 28.8% | 28.4% | 19.2% | 11.3% | 7.5% | 4.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Codecademy and Scratch comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Codecademy took it in January 2026, Scratch took it in March 2026.
- Across the 11 months ending August 2026, Codecademy’s estimated Share of Search among coding practice platforms in New Zealand moved from 21.5% to 19.2%, and its estimated monthly branded searches moved from 1.3K to 900.
- Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding practice platforms in New Zealand moved from 35.6% to 28.4%, and its estimated monthly branded searches moved from 2.2K to 1.3K.
How did search popularity change for New Zealand coding practice platforms in August 2026?
2 changes
In August 2026, Scratch gained estimated Share of Search among coding practice platforms in New Zealand, from 27.1% to 28.4%.
In August 2026, Codecademy lost estimated Share of Search among coding practice platforms in New Zealand, from 20.1% to 19.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Codecademy’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Codecademy
6 branded search terms
- codecademy
- codecademy coding challenges
- codecademy coding practice
- codecademy com
- codecademy near me
- codecademy online
Scratch
3 branded search terms
- scratch coding
- scratch coding challenges
- scratch mit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.