Brandwave

freeCodeCamp vs Scratch:Which is more popular in New Zealand?

In October 2026, Scratch had more branded searches than freeCodeCamp among coding practice platforms in New Zealand. Scratch had about 890 branded searches, while freeCodeCamp had 320. Scratch made up 25.7% of all coding practice platform searches we track, and freeCodeCamp accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about coding practice platforms, freeCodeCamp and Scratch each appeared in two of the five answers. freeCodeCamp was mentioned before Scratch in two out of three answers that named either.

Among coding practice platforms in New Zealand in October 2026

Who do people search for more?

Scratch, about 3 searches for every 1 for freeCodeCamp

Scratch 890 searchesfreeCodeCamp 320 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

freeCodeCamp in 2 of 5Scratch in 2 of 5

Who does AI recommend more?

freeCodeCamp, named ahead of Scratch in 2 of 3 answers

freeCodeCamp first in 2Scratch first in 1

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Top coding practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, freeCodeCamp was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scratch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. freeCodeCamp was listed before Scratch in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LeetCode1st
  2. HackerRank2nd
  3. Exercism3rd
  4. Codewars4th
  5. freeCodeCamp5th
  6. Project Euler6th
  7. The Odin Project7th
  8. Scratch8th
  9. Codecademy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LeetCode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HackerRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Exercism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codewars4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scratch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • freeCodeCamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Odin Project2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Project Euler2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codecademy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coding practice platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is freeCodeCamp or Scratch more popular in search?

This chart shows how often people search Google for freeCodeCamp and Scratch by name. Each line represents a brand's share of searches for all nine coding practice platforms we track, month by month, from searches in New Zealand.

freeCodeCamp and Scratch among coding practice platforms in New Zealand, by month

Share of searches by month for Scratch, freeCodeCamp. The figures are in the table below the chart.

View monthly share of searches table
MonthLeetCodeScratchCodecademyfreeCodeCampHackerRankExercismCodewarsThe Odin ProjectProject Euler
Nov 202528.4%28.8%17.7%8.5%7.2%2.5%3%3%0.88%
Dec 202529.3%21%19.9%13.2%6%2.5%3.4%3.1%1.6%
Jan 202635.6%8.2%22.3%13.1%7.5%3.1%4%4.6%1.5%
Feb 202623.2%17.4%33.3%10.5%7.2%2.5%3.2%1.9%0.88%
Mar 202623.1%32.9%18.5%8.4%7.1%2.4%3.8%2.4%1.3%
Apr 202625.2%25%19.1%11.5%7.8%4%3.4%2.7%1.3%
May 202626%34.9%14.1%9.5%6.4%2.7%3.5%1.8%1.1%
Jun 202623.7%37.7%14.7%9.1%6%2.5%2.6%3%0.73%
Jul 202627.7%25.2%18.7%10.4%7.1%3.5%3.5%2.9%1%
Aug 202626.5%26.3%17.6%10.3%6.7%3.4%4.4%3.4%1.4%
Sep 202629.5%27%16.1%9.6%7.1%3.8%3.3%2.5%1.1%
Oct 202628.9%25.7%17.1%9.2%7.5%4%3.2%3.2%1.2%

How has branded search for freeCodeCamp and Scratch changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand coding practice platforms in October 2026?

2 changes

  1. In October 2026, Scratch lost share of searches among coding practice platforms in New Zealand, from 27% to 25.7%.

  2. freeCodeCamp’s share of searches among coding practice platforms in New Zealand has lost ground for 3 months in a row, from 10.4% to 9.2% in October 2026.

How are freeCodeCamp’s and Scratch’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using freeCodeCamp’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

freeCodeCamp

3 branded search terms

  • freecodecamp
  • freecodecamp coding challenges
  • freecodecamp coding practice

Scratch

3 branded search terms

  • scratch coding
  • scratch coding challenges
  • scratch mit

How the Brand Demand Index is measured

Other head-to-heads among coding practice platforms

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