Brandwave

HackerRank vs Scratch:Which is more popular in New Zealand?

In October 2026, Scratch had more branded searches than HackerRank among coding practice platforms in New Zealand. Scratch had about 890 branded searches, while HackerRank had 260. Scratch made up 25.7% of all coding practice platform searches we track, and HackerRank accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about coding practice platforms, HackerRank appeared in all five answers and Scratch in two. HackerRank was mentioned before Scratch in every answer.

Among coding practice platforms in New Zealand in October 2026

Who do people search for more?

Scratch, about 3 searches for every 1 for HackerRank

Scratch 890 searchesHackerRank 260 searches

Who does AI mention more?

HackerRank, mentioned in every answer we collected

HackerRank in 5 of 5Scratch in 2 of 5

Who does AI recommend more?

HackerRank, named ahead of Scratch in every answer

HackerRank first in 5Scratch never first

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Top coding practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HackerRank appeared in all five answers. Scratch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HackerRank was listed before Scratch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LeetCode1st
  2. HackerRank2nd
  3. Exercism3rd
  4. Codewars4th
  5. freeCodeCamp5th
  6. Project Euler6th
  7. The Odin Project7th
  8. Scratch8th
  9. Codecademy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LeetCode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HackerRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Exercism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codewars4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scratch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • freeCodeCamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Odin Project2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Project Euler2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codecademy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coding practice platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is HackerRank or Scratch more popular in search?

This chart shows how often people search Google for HackerRank and Scratch by name. Each line represents a brand's share of searches for all nine coding practice platforms we track, month by month, from searches in New Zealand.

HackerRank and Scratch among coding practice platforms in New Zealand, by month

Share of searches by month for Scratch, HackerRank. The figures are in the table below the chart.

View monthly share of searches table
MonthLeetCodeScratchCodecademyfreeCodeCampHackerRankExercismCodewarsThe Odin ProjectProject Euler
Nov 202528.4%28.8%17.7%8.5%7.2%2.5%3%3%0.88%
Dec 202529.3%21%19.9%13.2%6%2.5%3.4%3.1%1.6%
Jan 202635.6%8.2%22.3%13.1%7.5%3.1%4%4.6%1.5%
Feb 202623.2%17.4%33.3%10.5%7.2%2.5%3.2%1.9%0.88%
Mar 202623.1%32.9%18.5%8.4%7.1%2.4%3.8%2.4%1.3%
Apr 202625.2%25%19.1%11.5%7.8%4%3.4%2.7%1.3%
May 202626%34.9%14.1%9.5%6.4%2.7%3.5%1.8%1.1%
Jun 202623.7%37.7%14.7%9.1%6%2.5%2.6%3%0.73%
Jul 202627.7%25.2%18.7%10.4%7.1%3.5%3.5%2.9%1%
Aug 202626.5%26.3%17.6%10.3%6.7%3.4%4.4%3.4%1.4%
Sep 202629.5%27%16.1%9.6%7.1%3.8%3.3%2.5%1.1%
Oct 202628.9%25.7%17.1%9.2%7.5%4%3.2%3.2%1.2%

How has branded search for HackerRank and Scratch changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand coding practice platforms in October 2026?

2 changes
  1. In October 2026, Scratch lost share of searches among coding practice platforms in New Zealand, from 27% to 25.7%.

  2. Estimated monthly branded searches for HackerRank in New Zealand fell 36.6% over 12 measured months, from 410 to 260 in October 2026.

How are HackerRank’s and Scratch’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using HackerRank’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HackerRank

3 branded search terms

  • hackerrank
  • hackerrank coding challenges
  • hackerrank coding practice

Scratch

3 branded search terms

  • scratch coding
  • scratch coding challenges
  • scratch mit

How the Brand Demand Index is measured

Other head-to-heads among coding practice platforms

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