Brandwave

How popular isThe Odin Project?

In October 2026, people searched for The Odin Project by name about 110 times in New Zealand, a 35.3% decrease from the previous year. These searches made up 3.2% of all New Zealand coding practice platform searches, placing The Odin Project eighth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about coding practice platforms, The Odin Project appeared in two of the five answers and was the seventh most recommended of the nine.

Search and AI answers in October 2026

The Odin Project is the eighth most searched of 9 competitors and the seventh most recommended in the AI answers we collected.

  1. LeetCodeShare of searches 28.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ScratchShare of searches 25.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  3. CodecademyShare of searches 17.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. freeCodeCampShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. The Odin ProjectShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top coding practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Odin Project was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Odin Project is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LeetCode1st
  2. HackerRank2nd
  3. Exercism3rd
  4. Codewars4th
  5. freeCodeCamp5th
  6. Project Euler6th
  7. The Odin Project7th
  8. Scratch8th
  9. Codecademy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LeetCode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HackerRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Exercism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codewars4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scratch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • freeCodeCamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Odin Project2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Project Euler2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codecademy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coding practice platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for The Odin Project compared with other New Zealand coding practice platforms?

The Odin Project against coding practice platforms in New Zealand, by month

Share of searches by month for LeetCode, Scratch, Codecademy, freeCodeCamp, HackerRank, Exercism, Codewars, The Odin Project. The figures are in the table below the chart.

View monthly share of searches table
MonthLeetCodeScratchCodecademyfreeCodeCampHackerRankExercismCodewarsThe Odin ProjectProject Euler
Nov 202528.4%28.8%17.7%8.5%7.2%2.5%3%3%0.88%
Dec 202529.3%21%19.9%13.2%6%2.5%3.4%3.1%1.6%
Jan 202635.6%8.2%22.3%13.1%7.5%3.1%4%4.6%1.5%
Feb 202623.2%17.4%33.3%10.5%7.2%2.5%3.2%1.9%0.88%
Mar 202623.1%32.9%18.5%8.4%7.1%2.4%3.8%2.4%1.3%
Apr 202625.2%25%19.1%11.5%7.8%4%3.4%2.7%1.3%
May 202626%34.9%14.1%9.5%6.4%2.7%3.5%1.8%1.1%
Jun 202623.7%37.7%14.7%9.1%6%2.5%2.6%3%0.73%
Jul 202627.7%25.2%18.7%10.4%7.1%3.5%3.5%2.9%1%
Aug 202626.5%26.3%17.6%10.3%6.7%3.4%4.4%3.4%1.4%
Sep 202629.5%27%16.1%9.6%7.1%3.8%3.3%2.5%1.1%
Oct 202628.9%25.7%17.1%9.2%7.5%4%3.2%3.2%1.2%

  1. 1.LeetCode

    28.9%

    Held 1st. 1K estimated branded searches, -24.2% vs prior month. Share -0.6 points.

  2. 2.Scratch

    25.7%

    Held 2nd. 890 estimated branded searches, -26.4% vs prior month. Share -1.3 points.

  3. 3.Codecademy

    17.1%

    Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share +1 points.

  4. 4.freeCodeCamp

    9.2%

    Held 4th. 320 estimated branded searches, -25.6% vs prior month. Share -0.3 points.

  5. 5.HackerRank

    7.5%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share +0.4 points.

  6. 6.Exercism

    4%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share +0.3 points.

  7. 7.Codewars

    3.2%

    Held 7th. 110 estimated branded searches, -26.7% vs prior month. Share -0.2 points.

  8. 8.The Odin Project

    3.2%

    Held 8th. 110 estimated branded searches, 0% vs prior month. Share +0.7 points.

  9. 9.Project Euler

    1.2%

    Held 9th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

Compare popularity between The Odin Project and its closest rivals

Every comparison with The Odin Project

8 comparisons

How has branded search demand for The Odin Project changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The Odin Project in New Zealand fell from 170 to 110.
  • Across the 12 months ending October 2026, The Odin Project’s share of searches among coding practice platforms in New Zealand peaked at 4.6% in January 2026 and was lowest at 1.8% in May 2026.
  • Across the 12 months ending October 2026, The Odin Project fell from 7th to 8th among coding practice platforms in New Zealand.

How did search popularity change for New Zealand coding practice platforms in October 2026?

6 changes

  1. In October 2026, Codecademy gained share of searches among coding practice platforms in New Zealand, from 16.1% to 17.1%.

  2. In October 2026, The Odin Project gained share of searches among coding practice platforms in New Zealand, from 2.5% to 3.2%.

  3. In October 2026, Scratch lost share of searches among coding practice platforms in New Zealand, from 27% to 25.7%.

  4. In October 2026, LeetCode lost share of searches among coding practice platforms in New Zealand, from 29.5% to 28.9%.

  5. freeCodeCamp’s share of searches among coding practice platforms in New Zealand has lost ground for 3 months in a row, from 10.4% to 9.2% in October 2026.

  6. Estimated monthly branded searches for HackerRank in New Zealand fell 36.6% over 12 measured months, from 410 to 260 in October 2026.

How are The Odin Project’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Odin Project’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the odin project

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