Exercism vs Scratch:Which is more popular in New Zealand?
In October 2026, Scratch had more branded searches than Exercism among coding practice platforms in New Zealand. Scratch had about 890 branded searches, while Exercism had 140. Scratch made up 25.7% of all coding practice platform searches we track, and Exercism accounted for 4%. When we asked ChatGPT and Google AI Overviews about coding practice platforms, Exercism appeared in four of the five answers and Scratch in two. Exercism was mentioned before Scratch in every answer that named either.
Who do people search for more?
Scratch, about 6 searches for every 1 for Exercism
Who does AI mention more?
Exercism, mentioned in 4 of 5 answers, Scratch in 2
Who does AI recommend more?
Exercism, named ahead of Scratch in 4 of 4 answers
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Top coding practice platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Exercism was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Scratch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Exercism was listed before Scratch in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LeetCode1st
HackerRank2nd- Exercism3rd
Codewars4th
freeCodeCamp5th
Project Euler6th
The Odin Project7th- Scratch8th
Codecademy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LeetCode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HackerRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Exercism4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Codewars4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scratch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- freeCodeCamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Odin Project2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Project Euler2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Codecademy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coding practice platforms
5 answers
Asked ChatGPT
“Which coding practice platform should I use in New Zealand?”
Asked ChatGPT
“What are the best coding practice platforms in New Zealand?”
Asked ChatGPT
“What's the best coding practice platform in New Zealand for interview prep?”
Searched Google, AI Overview
“coding practice platform”
Searched Google, AI Overview
“best coding practice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Exercism or Scratch more popular in search?
This chart shows how often people search Google for Exercism and Scratch by name. Each line represents a brand's share of searches for all nine coding practice platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Scratch, Exercism. The figures are in the table below the chart.
View monthly share of searches table
| Month | LeetCode | Scratch | Codecademy | freeCodeCamp | HackerRank | Exercism | Codewars | The Odin Project | Project Euler |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.4% | 28.8% | 17.7% | 8.5% | 7.2% | 2.5% | 3% | 3% | 0.88% |
| Dec 2025 | 29.3% | 21% | 19.9% | 13.2% | 6% | 2.5% | 3.4% | 3.1% | 1.6% |
| Jan 2026 | 35.6% | 8.2% | 22.3% | 13.1% | 7.5% | 3.1% | 4% | 4.6% | 1.5% |
| Feb 2026 | 23.2% | 17.4% | 33.3% | 10.5% | 7.2% | 2.5% | 3.2% | 1.9% | 0.88% |
| Mar 2026 | 23.1% | 32.9% | 18.5% | 8.4% | 7.1% | 2.4% | 3.8% | 2.4% | 1.3% |
| Apr 2026 | 25.2% | 25% | 19.1% | 11.5% | 7.8% | 4% | 3.4% | 2.7% | 1.3% |
| May 2026 | 26% | 34.9% | 14.1% | 9.5% | 6.4% | 2.7% | 3.5% | 1.8% | 1.1% |
| Jun 2026 | 23.7% | 37.7% | 14.7% | 9.1% | 6% | 2.5% | 2.6% | 3% | 0.73% |
| Jul 2026 | 27.7% | 25.2% | 18.7% | 10.4% | 7.1% | 3.5% | 3.5% | 2.9% | 1% |
| Aug 2026 | 26.5% | 26.3% | 17.6% | 10.3% | 6.7% | 3.4% | 4.4% | 3.4% | 1.4% |
| Sep 2026 | 29.5% | 27% | 16.1% | 9.6% | 7.1% | 3.8% | 3.3% | 2.5% | 1.1% |
| Oct 2026 | 28.9% | 25.7% | 17.1% | 9.2% | 7.5% | 4% | 3.2% | 3.2% | 1.2% |
How has branded search for Exercism and Scratch changed in New Zealand over the last 12 months?
3 findings
- Scratch was ahead of Exercism in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Exercism’s share of searches among coding practice platforms in New Zealand moved from 2.5% to 4%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending October 2026, Scratch’s share of searches among coding practice platforms in New Zealand moved from 28.8% to 25.7%, and its estimated monthly branded searches moved from 1.6K to 890.
How did search popularity change for New Zealand coding practice platforms in October 2026?
1 change
In October 2026, Scratch lost share of searches among coding practice platforms in New Zealand, from 27% to 25.7%.
How are Exercism’s and Scratch’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Exercism’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coding practice platforms
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