Brandwave

Envato vs UI8:Which is more popular?

In September 2026, Envato had more branded searches than UI8 among design asset marketplaces in New Zealand. Envato had about 4,540 branded searches, while UI8 had 10. Envato made up 19.1% of all design asset marketplace searches we track, and UI8 accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, Envato and UI8 each appeared in three of the five answers. Envato was mentioned before UI8 in every answer.

Among design asset marketplaces in New Zealand in September 2026

Who do people search for more?

Envato, about 454 searches for every 1 for UI8

Envato 4.5K searchesUI8 10 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Envato in 3 of 5UI8 in 3 of 5

Who does AI recommend more?

Envato, named ahead of UI8 in every answer

Envato first in 3UI8 never first

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Top design asset marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Envato and UI8 were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Envato was listed before UI8 in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Creative Market1st
  2. Envato2nd
  3. UI83rd
  4. Adobe Stock4th
  5. Creative Fabrica5th
  6. Dafont–
  7. Freepik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Envato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Stock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creative Fabrica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freepik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about design asset marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Envato or UI8 more popular in search?

This chart shows how often people search Google for Envato and UI8 by name. Each line represents a brand's share of searches for all seven design asset marketplaces we track, month by month, from searches in New Zealand.

Envato and UI8 among design asset marketplaces in New Zealand, by month

Share of searches by month for Envato, UI8. The figures are in the table below the chart.

View monthly share of searches table
MonthDafontAdobe StockEnvatoFreepikCreative MarketCreative FabricaUI8
Oct 202529.8%29.3%17.7%16.3%3%3.8%0.09%
Nov 202526.6%31.7%16.6%17.6%3.3%4.1%0.1%
Dec 202529.2%28.6%17.8%16.1%2.6%5.6%0.04%
Jan 202628.6%27.8%17.4%15.6%3.9%6.7%0.08%
Feb 202634.1%27%16.5%15%3%4.3%0.07%
Mar 202634%27.2%13.7%18.5%2.9%3.6%0.08%
Apr 202630.9%29.9%15.1%16.6%2.7%4.8%0.07%
May 202633.9%26.9%13.7%18.2%3%4.3%0.07%
Jun 202635.5%28.2%16.7%12.8%3.2%3.5%0.03%
Jul 202636%28%16.4%12.5%3.4%3.7%0.04%
Aug 202638.9%25.3%18.1%11.2%3.5%2.7%0.08%
Sep 202635%27.9%19.1%10.3%3.9%3.7%0.04%

How has the Envato and UI8 comparison changed over the last 12 months?

3 findings
  • Envato was ahead of UI8 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Envato’s share of searches among design asset marketplaces in New Zealand moved from 17.7% to 19.1%, and its estimated monthly branded searches moved from 6K to 4.5K.
  • Across the 12 months ending September 2026, UI8’s share of searches among design asset marketplaces in New Zealand moved from 0.09% to 0.04%, and its estimated monthly branded searches moved from 30 to 10.

How did search popularity change for New Zealand design asset marketplaces in September 2026?

2 changes
  1. In September 2026, Envato gained share of searches among design asset marketplaces in New Zealand, from 18.1% to 19.1%.

  2. Estimated monthly branded searches for UI8 in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Envato’s and UI8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Envato

9 branded search terms

  • elements envato
  • envato
  • envato elements
  • envato fonts
  • envato graphics
  • envato market
  • envato mockups
  • envato templates
  • themeforest

UI8

1 branded search term

  • ui8

How the Brand Demand Index is measured

Other head-to-heads among design asset marketplaces

Creator with pink hair and a pink jacket

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