Emjoi vs SmoothSkin:Which is more popular in New Zealand?

Name: Emjoi vs SmoothSkin: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Emjoi had more branded searches than SmoothSkin among hair removal brands in New Zealand. Emjoi had about 120 branded searches, while SmoothSkin had 30. Emjoi made up 1.6% of all hair removal brand searches we track, and SmoothSkin accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about hair removal brands, neither Emjoi nor SmoothSkin appeared in any of the five answers.

Among hair removal brands in New Zealand in October 2026

Who do people search for more?

Emjoi, about 4 searches for every 1 for SmoothSkin

Emjoi 120 searchesSmoothSkin 30 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Emjoi in 0 of 5SmoothSkin in 0 of 5

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Top hair removal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Emjoi nor SmoothSkin showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Veet	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Nair	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Braun Silk-expert	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Philips Lumea	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Ulike	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Emjoi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
SmoothSkin	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair removal brands

5 answers

Asked ChatGPT
“Which hair removal brand should I buy in New Zealand?”
1. 1Philips Lumea
2. 2Braun Silk-expert
3. 3Veet
4. 4Nair
Asked ChatGPT
“What are the best hair removal brands in New Zealand?”
1. 1Philips Lumea
2. 2Braun Silk-expert
3. 3Veet
4. 4Nair
Asked ChatGPT
“What's the best hair removal brand in New Zealand for smooth legs?”
1. 1Veet
2. 2Nair
Searched Google, AI Overview
“best hair removal”
1. 1Veet
2. 2Ulike
3. 3Braun Silk-expert
Searched Google, AI Overview
“at home hair removal”
1. 1Philips Lumea

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Emjoi or SmoothSkin more popular in search?

This chart shows how often people search Google for Emjoi and SmoothSkin by name. Each line represents a brand's share of searches for all seven hair removal brands we track, month by month, from searches in New Zealand.

Emjoi and SmoothSkin among hair removal brands in New Zealand, by month

Month	Veet	Nair	Braun Silk-expert	Philips Lumea	Ulike	Emjoi	SmoothSkin
Nov 2025	34.5%	27.6%	18.8%	10.3%	5%	2.8%	1.1%
Dec 2025	34.3%	25.8%	23.4%	11.4%	2.4%	1.8%	0.98%
Jan 2026	36.3%	30.4%	17%	10%	3.8%	1.6%	1.1%
Feb 2026	37.2%	32.2%	15%	9%	3.1%	2.4%	1.1%
Mar 2026	34.3%	32.6%	19.3%	7.4%	2.3%	2.5%	1.5%
Apr 2026	33%	29.6%	21.2%	9.1%	3.6%	2.5%	0.91%
May 2026	29.9%	25.2%	19.5%	19.7%	2.3%	2.5%	0.96%
Jun 2026	30.9%	30.9%	22.1%	9.9%	2.7%	2.7%	0.82%
Jul 2026	32.1%	25.9%	21.7%	13.4%	3.4%	2.9%	0.54%
Aug 2026	33.5%	27.3%	17.4%	14.3%	4%	2.3%	1.1%
Sep 2026	31.3%	27.4%	21.2%	13.7%	3.8%	1.8%	0.8%
Oct 2026	34.2%	32.6%	19.1%	8.8%	3.3%	1.6%	0.41%

How has branded search for Emjoi and SmoothSkin changed in New Zealand over the last 12 months?

3 findings

Emjoi was ahead of SmoothSkin in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Emjoi’s share of searches among hair removal brands in New Zealand moved from 2.8% to 1.6%, and its estimated monthly branded searches moved from 160 to 120.
Across the 12 months ending October 2026, SmoothSkin’s share of searches among hair removal brands in New Zealand moved from 1.1% to 0.41%, and its estimated monthly branded searches moved from 60 to 30.

How did search popularity change for New Zealand hair removal brands in October 2026?

2 changes

Emjoi’s share of searches among hair removal brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.6% in October 2026.
Estimated monthly branded searches for SmoothSkin in New Zealand fell 50% over 12 measured months, from 60 to 30 in October 2026.

How are Emjoi’s and SmoothSkin’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Emjoi’s and SmoothSkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.