Emjoi vs Nair:Which is more popular in New Zealand?
In October 2026, Nair had more branded searches than Emjoi among hair removal brands in New Zealand. Nair had about 2,380 branded searches, while Emjoi had 120. Nair made up 32.6% of all hair removal brand searches we track, and Emjoi accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Nair appeared in three of the five answers and Emjoi in none.
Who do people search for more?
Nair, about 20 searches for every 1 for Emjoi
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Top hair removal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Emjoi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Veet1st
Philips Lumea2nd
Braun Silk-expert3rd- Nair4th
Ulike5th- Emjoi–
SmoothSkin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair removal brands
5 answers
Asked ChatGPT
“Which hair removal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair removal brands in New Zealand?”
Asked ChatGPT
“What's the best hair removal brand in New Zealand for smooth legs?”
Searched Google, AI Overview
“best hair removal”
Searched Google, AI Overview
“at home hair removal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Emjoi or Nair more popular in search?
This chart shows how often people search Google for Emjoi and Nair by name. Each line represents a brand's share of searches for all seven hair removal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nair, Emjoi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Veet | Nair | Braun Silk-expert | Philips Lumea | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.5% | 27.6% | 18.8% | 10.3% | 5% | 2.8% | 1.1% |
| Dec 2025 | 34.3% | 25.8% | 23.4% | 11.4% | 2.4% | 1.8% | 0.98% |
| Jan 2026 | 36.3% | 30.4% | 17% | 10% | 3.8% | 1.6% | 1.1% |
| Feb 2026 | 37.2% | 32.2% | 15% | 9% | 3.1% | 2.4% | 1.1% |
| Mar 2026 | 34.3% | 32.6% | 19.3% | 7.4% | 2.3% | 2.5% | 1.5% |
| Apr 2026 | 33% | 29.6% | 21.2% | 9.1% | 3.6% | 2.5% | 0.91% |
| May 2026 | 29.9% | 25.2% | 19.5% | 19.7% | 2.3% | 2.5% | 0.96% |
| Jun 2026 | 30.9% | 30.9% | 22.1% | 9.9% | 2.7% | 2.7% | 0.82% |
| Jul 2026 | 32.1% | 25.9% | 21.7% | 13.4% | 3.4% | 2.9% | 0.54% |
| Aug 2026 | 33.5% | 27.3% | 17.4% | 14.3% | 4% | 2.3% | 1.1% |
| Sep 2026 | 31.3% | 27.4% | 21.2% | 13.7% | 3.8% | 1.8% | 0.8% |
| Oct 2026 | 34.2% | 32.6% | 19.1% | 8.8% | 3.3% | 1.6% | 0.41% |
How has branded search for Emjoi and Nair changed in New Zealand over the last 12 months?
3 findings
- Nair was ahead of Emjoi in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Emjoi’s share of searches among hair removal brands in New Zealand moved from 2.8% to 1.6%, and its estimated monthly branded searches moved from 160 to 120.
- Across the 12 months ending October 2026, Nair’s share of searches among hair removal brands in New Zealand moved from 27.6% to 32.6%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for New Zealand hair removal brands in October 2026?
2 changes
In October 2026, Nair gained share of searches among hair removal brands in New Zealand, from 27.4% to 32.6%.
Emjoi’s share of searches among hair removal brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.6% in October 2026.
How are Emjoi’s and Nair’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Emjoi’s and Nair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair removal brands
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