Easy Jobs vs Naki Labour Hire:Which is more popular by branded search in New Zealand?
In August 2026, Naki Labour Hire had more branded searches than Easy Jobs among new plymouth recruitment agencies in New Zealand. Naki Labour Hire was estimated to have 110 branded searches compared to Easy Jobs’ 0, and held a 0.61% Share of Search versus Easy Jobs’ 0%.
Follow Easy Jobs vs Naki Labour Hire and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Easy Jobs or Naki Labour Hire?
Compare New Plymouth recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Naki Labour Hire, Easy Jobs. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | NZ Labour Hire | Action Personnel | Naki Labour Hire | Recruitment 360 | Easy Jobs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 32.1% | 5.4% | 1.7% | 0.45% | 0.2% | 0.05% |
| Nov 2025 | 59.7% | 32.6% | 5.4% | 1.5% | 0.51% | 0.2% | 0.05% |
| Dec 2025 | 58.7% | 34.4% | 4.9% | 1.4% | 0.32% | 0.19% | 0.06% |
| Jan 2026 | 57.1% | 34.5% | 5.3% | 2% | 0.79% | 0.25% | 0.05% |
| Feb 2026 | 59.4% | 32.8% | 5.5% | 1.3% | 0.66% | 0.2% | 0.05% |
| Mar 2026 | 55.1% | 36.8% | 5% | 1.7% | 1.1% | 0.38% | 0% |
| Apr 2026 | 55% | 36% | 6% | 1.8% | 0.84% | 0.34% | 0.06% |
| May 2026 | 56.2% | 33.2% | 7.8% | 1.6% | 0.81% | 0.33% | 0.05% |
| Jun 2026 | 56.7% | 33.2% | 7.7% | 1.5% | 0.62% | 0.24% | 0.05% |
| Jul 2026 | 55% | 37.3% | 5.5% | 1.3% | 0.43% | 0.32% | 0.05% |
| Aug 2026 | 55.6% | 36.2% | 5.7% | 1.4% | 0.61% | 0.39% | 0% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Easy Jobs and Naki Labour Hire comparison changed over the last 12 months?
3 findings
- Naki Labour Hire was ahead of Easy Jobs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Easy Jobs’ estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 0.05% to 0%, and its estimated monthly branded searches moved from 10 to 0.
- Across the 11 months ending August 2026, Naki Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 0.45% to 0.61%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?
2 changes
Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
Estimated monthly branded searches for Easy Jobs in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Easy Jobs’ and Naki Labour Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Easy Jobs
1 branded search term
- easy jobs recruitment
Naki Labour Hire
3 branded search terms
- naki labour hire
- naki labour hire and recruitment new plymouth
- naki labour hire new plymouth
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.