DSC vs New Balance Cricket:Which is more popular?
In September 2026, New Balance Cricket had more branded searches than DSC among cricket gear brands in New Zealand. New Balance Cricket had about 220 branded searches, while DSC had 70. New Balance Cricket made up 9.3% of all cricket gear brand searches we track, and DSC accounted for 3%. When we asked ChatGPT and Google AI Overviews about cricket gear brands, DSC appeared in four of the five answers and New Balance Cricket in two. New Balance Cricket was mentioned before DSC in two out of three answers.
Who do people search for more?
New Balance Cricket, about 3 searches for every 1 for DSC
Who does AI mention more?
DSC, mentioned in 4 of 5 answers, New Balance Cricket in 2
Who does AI recommend more?
New Balance Cricket, named ahead of DSC in 2 of 3 answers
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Top cricket gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DSC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. New Balance Cricket was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Balance Cricket was listed before DSC in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kookaburra1st
Gray-Nicolls2nd
Gunn & Moore3rd- New Balance Cricket4th
- DSC5th
SS Cricket6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gray-Nicolls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gunn & Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DSC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Balance Cricket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SS Cricket1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cricket gear brands
5 answers
Asked ChatGPT
“Which cricket gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cricket gear brands in New Zealand?”
Asked ChatGPT
“What's the best cricket gear brand in New Zealand for club cricket?”
Searched Google, AI Overview
“cricket bats nz”
Searched Google, AI Overview
“cricket equipment nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DSC or New Balance Cricket more popular in search?
This chart shows how often people search Google for DSC and New Balance Cricket by name. Each line represents a brand's share of searches for all six cricket gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for New Balance Cricket, DSC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kookaburra | Gray-Nicolls | Gunn & Moore | New Balance Cricket | SS Cricket | DSC |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 27.4% | 11.2% | 10.6% | 10.1% | 3.7% |
| Nov 2025 | 33.5% | 31% | 12.4% | 8.5% | 11.2% | 3.4% |
| Dec 2025 | 34.9% | 31.3% | 12.9% | 7.4% | 9.9% | 3.6% |
| Jan 2026 | 33.5% | 33.5% | 12.2% | 7.3% | 10.2% | 3.2% |
| Feb 2026 | 36.4% | 29.6% | 10.3% | 6.5% | 14.3% | 2.8% |
| Mar 2026 | 38.4% | 29% | 10.8% | 6.1% | 13.3% | 2.5% |
| Apr 2026 | 38.4% | 27.9% | 9.9% | 7% | 14% | 2.9% |
| May 2026 | 40.9% | 27.3% | 10.6% | 6.8% | 12.9% | 1.5% |
| Jun 2026 | 44.2% | 28.6% | 7.5% | 6.8% | 9.5% | 3.4% |
| Jul 2026 | 41.8% | 27.4% | 10.3% | 8.9% | 8.9% | 2.7% |
| Aug 2026 | 40% | 27.1% | 7.1% | 12.4% | 11% | 2.4% |
| Sep 2026 | 38.4% | 30.4% | 10.1% | 9.3% | 8.9% | 3% |
How has the DSC and New Balance Cricket comparison changed over the last 12 months?
3 findings
- New Balance Cricket was ahead of DSC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DSC’s share of searches among cricket gear brands in New Zealand moved from 3.7% to 3%, and its estimated monthly branded searches moved from 140 to 70.
- Across the 12 months ending September 2026, New Balance Cricket’s share of searches among cricket gear brands in New Zealand moved from 10.6% to 9.3%, and its estimated monthly branded searches moved from 400 to 220.
How did search popularity change for New Zealand cricket gear brands in September 2026?
3 changes
In September 2026, Gunn & Moore overtook New Balance Cricket and SS Cricket to rank 3rd among cricket gear brands in New Zealand, with 10.1% of the searches.
In September 2026, DSC gained share of searches among cricket gear brands in New Zealand, from 2.4% to 3%.
In September 2026, New Balance Cricket lost share of searches among cricket gear brands in New Zealand, from 12.4% to 9.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using DSC’s and New Balance Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DSC
1 branded search term
- dsc cricket
New Balance Cricket
4 branded search terms
- new balance cricket
- new balance cricket bat
- new balance cricket boots
- new balance cricket cricket
Other head-to-heads among cricket gear brands
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