Brandwave

How popular isGunn & Moore?

In September 2026, people searched for Gunn & Moore by name about 240 times in New Zealand, a 42.9% decrease from the previous year. These searches made up 10.1% of all New Zealand cricket gear brand searches, placing Gunn & Moore third out of six brands. When we asked both ChatGPT and Google AI Overviews about cricket gear brands, Gunn & Moore appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Gunn & Moore is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. KookaburraShare of searches 38.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Gray-NicollsShare of searches 30.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Gunn & MooreShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. New Balance CricketShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. SS CricketShare of searches 8.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top cricket gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gunn & Moore appeared in all five answers. Gunn & Moore is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kookaburra1st
  2. Gray-Nicolls2nd
  3. Gunn & Moore3rd
  4. New Balance Cricket4th
  5. DSC5th
  6. SS Cricket6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gray-Nicolls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gunn & Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DSC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance Cricket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SS Cricket1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cricket gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cricket gear brands compete with Gunn & Moore?

Gunn & Moore against cricket gear brands in New Zealand, by month

Share of searches by month for Kookaburra, Gray-Nicolls, Gunn & Moore, New Balance Cricket, SS Cricket, DSC. The figures are in the table below the chart.

View monthly share of searches table
MonthKookaburraGray-NicollsGunn & MooreNew Balance CricketSS CricketDSC
Oct 202537%27.4%11.2%10.6%10.1%3.7%
Nov 202533.5%31%12.4%8.5%11.2%3.4%
Dec 202534.9%31.3%12.9%7.4%9.9%3.6%
Jan 202633.5%33.5%12.2%7.3%10.2%3.2%
Feb 202636.4%29.6%10.3%6.5%14.3%2.8%
Mar 202638.4%29%10.8%6.1%13.3%2.5%
Apr 202638.4%27.9%9.9%7%14%2.9%
May 202640.9%27.3%10.6%6.8%12.9%1.5%
Jun 202644.2%28.6%7.5%6.8%9.5%3.4%
Jul 202641.8%27.4%10.3%8.9%8.9%2.7%
Aug 202640%27.1%7.1%12.4%11%2.4%
Sep 202638.4%30.4%10.1%9.3%8.9%3%

  1. 1.Kookaburra

    38.4%

    Held 1st. 910 estimated branded searches, +8.3% vs prior month. Share -1.6 points.

  2. 2.Gray-Nicolls

    30.4%

    Held 2nd. 720 estimated branded searches, +26.3% vs prior month. Share +3.2 points.

  3. 3.Gunn & Moore

    10.1%

    Moved from 5th to 3rd. 240 estimated branded searches, +60% vs prior month. Share +3 points.

  4. 4.New Balance Cricket

    9.3%

    Moved from 3rd to 4th. 220 estimated branded searches, -15.4% vs prior month. Share -3.1 points.

  5. 5.SS Cricket

    8.9%

    Moved from 4th to 5th. 210 estimated branded searches, -8.7% vs prior month. Share -2.1 points.

  6. 6.DSC

    3%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

Compare popularity between Gunn & Moore and its closest rivals

Every comparison with Gunn & Moore

5 comparisons

How has branded search demand for Gunn & Moore changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gunn & Moore in New Zealand fell from 420 to 240.
  • Across the 12 months ending September 2026, Gunn & Moore’s share of searches among cricket gear brands in New Zealand decreased from 11.2% to 10.1%.
  • Across the 12 months ending September 2026, Gunn & Moore’s share of searches among cricket gear brands in New Zealand peaked at 12.9% in December 2025 and was lowest at 7.1% in August 2026.

How did search popularity change for New Zealand cricket gear brands in September 2026?

6 changes

  1. In September 2026, Gunn & Moore overtook New Balance Cricket and SS Cricket to rank 3rd among cricket gear brands in New Zealand, with 10.1% of the searches.

  2. In September 2026, Gray-Nicolls gained share of searches among cricket gear brands in New Zealand, from 27.1% to 30.4%.

  3. In September 2026, DSC gained share of searches among cricket gear brands in New Zealand, from 2.4% to 3%.

  4. In September 2026, New Balance Cricket lost share of searches among cricket gear brands in New Zealand, from 12.4% to 9.3%.

  5. In September 2026, SS Cricket lost share of searches among cricket gear brands in New Zealand, from 11% to 8.9%.

  6. In September 2026, Kookaburra lost share of searches among cricket gear brands in New Zealand, from 40% to 38.4%.

How are Gunn & Moore’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Gunn & Moore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gm cricket
  • gm cricket bat
  • gunn & moore
  • gunn moore
  • gunnmoore

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How the Brand Demand Index is measured

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