How popular isSS Cricket?
In September 2026, people searched for SS Cricket by name about 210 times in New Zealand, a 44.7% decrease from the previous year. These searches made up 8.9% of all New Zealand cricket gear brand searches, placing SS Cricket fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about cricket gear brands, SS Cricket appeared in one of the five answers and was the sixth most recommended of the six.
SS Cricket is the fifth most searched of 6 competitors and the sixth most recommended in AI answers.
KookaburraShare of searches 38.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Gray-NicollsShare of searches 30.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Gunn & MooreShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
New Balance CricketShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
SS CricketShare of searches 8.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top cricket gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SS Cricket was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SS Cricket is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kookaburra1st
- Gray-Nicolls2nd
- Gunn & Moore3rd
- New Balance Cricket4th
DSC5th- SS Cricket6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gray-Nicolls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gunn & Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DSC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Balance Cricket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SS Cricket1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cricket gear brands
5 answers
Asked ChatGPT
“Which cricket gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cricket gear brands in New Zealand?”
Asked ChatGPT
“What's the best cricket gear brand in New Zealand for club cricket?”
Searched Google, AI Overview
“cricket bats nz”
Searched Google, AI Overview
“cricket equipment nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cricket gear brands compete with SS Cricket?
Share of searches by month for Kookaburra, Gray-Nicolls, Gunn & Moore, New Balance Cricket, SS Cricket, DSC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kookaburra | Gray-Nicolls | Gunn & Moore | New Balance Cricket | SS Cricket | DSC |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 27.4% | 11.2% | 10.6% | 10.1% | 3.7% |
| Nov 2025 | 33.5% | 31% | 12.4% | 8.5% | 11.2% | 3.4% |
| Dec 2025 | 34.9% | 31.3% | 12.9% | 7.4% | 9.9% | 3.6% |
| Jan 2026 | 33.5% | 33.5% | 12.2% | 7.3% | 10.2% | 3.2% |
| Feb 2026 | 36.4% | 29.6% | 10.3% | 6.5% | 14.3% | 2.8% |
| Mar 2026 | 38.4% | 29% | 10.8% | 6.1% | 13.3% | 2.5% |
| Apr 2026 | 38.4% | 27.9% | 9.9% | 7% | 14% | 2.9% |
| May 2026 | 40.9% | 27.3% | 10.6% | 6.8% | 12.9% | 1.5% |
| Jun 2026 | 44.2% | 28.6% | 7.5% | 6.8% | 9.5% | 3.4% |
| Jul 2026 | 41.8% | 27.4% | 10.3% | 8.9% | 8.9% | 2.7% |
| Aug 2026 | 40% | 27.1% | 7.1% | 12.4% | 11% | 2.4% |
| Sep 2026 | 38.4% | 30.4% | 10.1% | 9.3% | 8.9% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 910 | +8.3% | -1.6 points | |
| 2, held 2nd | 30.4% | 720 | +26.3% | +3.2 points | |
| 3, moved from 5th to 3rd | 10.1% | 240 | +60% | +3 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 9.3% | 220 | -15.4% | -3.1 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 8.9% | 210 | -8.7% | -2.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 3% | 70 | +40% | +0.6 points |
38.4%
Held 1st. 910 estimated branded searches, +8.3% vs prior month. Share -1.6 points.
30.4%
Held 2nd. 720 estimated branded searches, +26.3% vs prior month. Share +3.2 points.
10.1%
Moved from 5th to 3rd. 240 estimated branded searches, +60% vs prior month. Share +3 points.
9.3%
Moved from 3rd to 4th. 220 estimated branded searches, -15.4% vs prior month. Share -3.1 points.
8.9%
Moved from 4th to 5th. 210 estimated branded searches, -8.7% vs prior month. Share -2.1 points.
6.
DSC3%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.
Compare popularity between SS Cricket and its closest rivals
Every comparison with SS Cricket
5 comparisons
How has branded search demand for SS Cricket changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SS Cricket in New Zealand fell from 380 to 210.
- Across the 12 months ending September 2026, SS Cricket’s share of searches among cricket gear brands in New Zealand decreased from 10.1% to 8.9%.
- Across the 12 months ending September 2026, SS Cricket’s share of searches among cricket gear brands in New Zealand peaked at 14.3% in February 2026 and was lowest at 8.9% in September 2026.
How did search popularity change for New Zealand cricket gear brands in September 2026?
6 changes
In September 2026, Gunn & Moore overtook New Balance Cricket and SS Cricket to rank 3rd among cricket gear brands in New Zealand, with 10.1% of the searches.
In September 2026, Gray-Nicolls gained share of searches among cricket gear brands in New Zealand, from 27.1% to 30.4%.
In September 2026, DSC gained share of searches among cricket gear brands in New Zealand, from 2.4% to 3%.
In September 2026, New Balance Cricket lost share of searches among cricket gear brands in New Zealand, from 12.4% to 9.3%.
In September 2026, SS Cricket lost share of searches among cricket gear brands in New Zealand, from 11% to 8.9%.
In September 2026, Kookaburra lost share of searches among cricket gear brands in New Zealand, from 40% to 38.4%.
How are SS Cricket’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using SS Cricket’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ss cricket
- ss cricket bat
- ss cricket gloves
- ss ton
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