DSC vs Gunn & Moore:Which is more popular?
In September 2026, Gunn & Moore had more branded searches than DSC among cricket gear brands in New Zealand. Gunn & Moore had about 240 branded searches, while DSC had 70. Gunn & Moore made up 10.1% of all cricket gear brand searches we track, and DSC accounted for 3%. When we asked ChatGPT and Google AI Overviews about cricket gear brands, Gunn & Moore appeared in all five answers and DSC in four. Gunn & Moore was mentioned before DSC in every answer.
Who do people search for more?
Gunn & Moore, about 3 searches for every 1 for DSC
Who does AI mention more?
Gunn & Moore, mentioned in every answer we collected
Who does AI recommend more?
Gunn & Moore, named ahead of DSC in every answer
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Top cricket gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gunn & Moore appeared in all five answers. DSC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gunn & Moore was listed before DSC in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kookaburra1st
Gray-Nicolls2nd- Gunn & Moore3rd
New Balance Cricket4th
DSC5th
SS Cricket6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gray-Nicolls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gunn & Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DSC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Balance Cricket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SS Cricket1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cricket gear brands
5 answers
Asked ChatGPT
“Which cricket gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cricket gear brands in New Zealand?”
Asked ChatGPT
“What's the best cricket gear brand in New Zealand for club cricket?”
Searched Google, AI Overview
“cricket bats nz”
Searched Google, AI Overview
“cricket equipment nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DSC or Gunn & Moore more popular in search?
This chart shows how often people search Google for DSC and Gunn & Moore by name. Each line represents a brand's share of searches for all six cricket gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gunn & Moore, DSC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kookaburra | Gray-Nicolls | Gunn & Moore | New Balance Cricket | SS Cricket | DSC |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 27.4% | 11.2% | 10.6% | 10.1% | 3.7% |
| Nov 2025 | 33.5% | 31% | 12.4% | 8.5% | 11.2% | 3.4% |
| Dec 2025 | 34.9% | 31.3% | 12.9% | 7.4% | 9.9% | 3.6% |
| Jan 2026 | 33.5% | 33.5% | 12.2% | 7.3% | 10.2% | 3.2% |
| Feb 2026 | 36.4% | 29.6% | 10.3% | 6.5% | 14.3% | 2.8% |
| Mar 2026 | 38.4% | 29% | 10.8% | 6.1% | 13.3% | 2.5% |
| Apr 2026 | 38.4% | 27.9% | 9.9% | 7% | 14% | 2.9% |
| May 2026 | 40.9% | 27.3% | 10.6% | 6.8% | 12.9% | 1.5% |
| Jun 2026 | 44.2% | 28.6% | 7.5% | 6.8% | 9.5% | 3.4% |
| Jul 2026 | 41.8% | 27.4% | 10.3% | 8.9% | 8.9% | 2.7% |
| Aug 2026 | 40% | 27.1% | 7.1% | 12.4% | 11% | 2.4% |
| Sep 2026 | 38.4% | 30.4% | 10.1% | 9.3% | 8.9% | 3% |
How has the DSC and Gunn & Moore comparison changed over the last 12 months?
3 findings
- Gunn & Moore was ahead of DSC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DSC’s share of searches among cricket gear brands in New Zealand moved from 3.7% to 3%, and its estimated monthly branded searches moved from 140 to 70.
- Across the 12 months ending September 2026, Gunn & Moore’s share of searches among cricket gear brands in New Zealand moved from 11.2% to 10.1%, and its estimated monthly branded searches moved from 420 to 240.
How did search popularity change for New Zealand cricket gear brands in September 2026?
2 changes
In September 2026, Gunn & Moore overtook New Balance Cricket and SS Cricket to rank 3rd among cricket gear brands in New Zealand, with 10.1% of the searches.
In September 2026, DSC gained share of searches among cricket gear brands in New Zealand, from 2.4% to 3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using DSC’s and Gunn & Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DSC
1 branded search term
- dsc cricket
Gunn & Moore
5 branded search terms
- gm cricket
- gm cricket bat
- gunn & moore
- gunn moore
- gunnmoore
Other head-to-heads among cricket gear brands
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