Gray-Nicolls vs Kookaburra:Which is more popular?
In September 2026, Kookaburra had more branded searches than Gray-Nicolls among cricket gear brands in New Zealand. Kookaburra had about 910 branded searches, while Gray-Nicolls had 720. Kookaburra made up 38.4% of all cricket gear brand searches we track, and Gray-Nicolls accounted for 30.4%. When we asked ChatGPT and Google AI Overviews about cricket gear brands, both Gray-Nicolls and Kookaburra appeared in all five answers. Kookaburra was mentioned before Gray-Nicolls in every answer.
Who do people search for more?
Kookaburra, about 26% more searches than Gray-Nicolls
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Kookaburra, named ahead of Gray-Nicolls in every answer
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Top cricket gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Gray-Nicolls and Kookaburra showed up in all five answers. Kookaburra was listed before Gray-Nicolls in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kookaburra1st
Gray-Nicolls2nd
Gunn & Moore3rd
New Balance Cricket4th
DSC5th
SS Cricket6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gray-Nicolls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gunn & Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DSC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Balance Cricket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SS Cricket1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cricket gear brands
5 answers
Asked ChatGPT
“Which cricket gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cricket gear brands in New Zealand?”
Asked ChatGPT
“What's the best cricket gear brand in New Zealand for club cricket?”
Searched Google, AI Overview
“cricket bats nz”
Searched Google, AI Overview
“cricket equipment nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gray-Nicolls or Kookaburra more popular in search?
This chart shows how often people search Google for Gray-Nicolls and Kookaburra by name. Each line represents a brand's share of searches for all six cricket gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kookaburra, Gray-Nicolls. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kookaburra | Gray-Nicolls | Gunn & Moore | New Balance Cricket | SS Cricket | DSC |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 27.4% | 11.2% | 10.6% | 10.1% | 3.7% |
| Nov 2025 | 33.5% | 31% | 12.4% | 8.5% | 11.2% | 3.4% |
| Dec 2025 | 34.9% | 31.3% | 12.9% | 7.4% | 9.9% | 3.6% |
| Jan 2026 | 33.5% | 33.5% | 12.2% | 7.3% | 10.2% | 3.2% |
| Feb 2026 | 36.4% | 29.6% | 10.3% | 6.5% | 14.3% | 2.8% |
| Mar 2026 | 38.4% | 29% | 10.8% | 6.1% | 13.3% | 2.5% |
| Apr 2026 | 38.4% | 27.9% | 9.9% | 7% | 14% | 2.9% |
| May 2026 | 40.9% | 27.3% | 10.6% | 6.8% | 12.9% | 1.5% |
| Jun 2026 | 44.2% | 28.6% | 7.5% | 6.8% | 9.5% | 3.4% |
| Jul 2026 | 41.8% | 27.4% | 10.3% | 8.9% | 8.9% | 2.7% |
| Aug 2026 | 40% | 27.1% | 7.1% | 12.4% | 11% | 2.4% |
| Sep 2026 | 38.4% | 30.4% | 10.1% | 9.3% | 8.9% | 3% |
How has the Gray-Nicolls and Kookaburra comparison changed over the last 12 months?
3 findings
- Kookaburra was ahead of Gray-Nicolls in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gray-Nicolls’ share of searches among cricket gear brands in New Zealand moved from 27.4% to 30.4%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Kookaburra’s share of searches among cricket gear brands in New Zealand moved from 37% to 38.4%, and its estimated monthly branded searches moved from 1.4K to 910.
How did search popularity change for New Zealand cricket gear brands in September 2026?
2 changes
In September 2026, Gray-Nicolls gained share of searches among cricket gear brands in New Zealand, from 27.1% to 30.4%.
In September 2026, Kookaburra lost share of searches among cricket gear brands in New Zealand, from 40% to 38.4%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Gray-Nicolls’ and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gray-Nicolls
9 branded search terms
- bat gray nicolls
- gray nicolls
- gray nicolls cricket
- gray nicolls gloves
- gray nicolls helmet
- gray nicolls kaboom
- gray nicolls nova
- graynicolls
- graynicolls cricket
Kookaburra
10 branded search terms
- cricket kookaburra ball
- cricket kookaburra shoes
- kookaburra bat
- kookaburra bat cricket
- kookaburra bat stickers
- kookaburra cricket
- kookaburra cricket bag
- kookaburra cricket gear
- kookaburra cricket gloves
- kookaburra cricket pads
Other head-to-heads among cricket gear brands
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