Brandwave

How popular isDSC?

In September 2026, people searched for DSC by name about 70 times in New Zealand, a 50% decrease from the previous year. These searches made up 3% of all New Zealand cricket gear brand searches, placing DSC sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about cricket gear brands, DSC appeared in four of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

DSC is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. KookaburraShare of searches 38.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Gray-NicollsShare of searches 30.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Gunn & MooreShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. New Balance CricketShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. DSCShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top cricket gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DSC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DSC is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kookaburra1st
  2. Gray-Nicolls2nd
  3. Gunn & Moore3rd
  4. New Balance Cricket4th
  5. DSC5th
  6. SS Cricket6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gray-Nicolls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gunn & Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DSC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance Cricket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SS Cricket1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cricket gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cricket gear brands compete with DSC?

DSC against cricket gear brands in New Zealand, by month

Share of searches by month for Kookaburra, Gray-Nicolls, Gunn & Moore, New Balance Cricket, SS Cricket, DSC. The figures are in the table below the chart.

View monthly share of searches table
MonthKookaburraGray-NicollsGunn & MooreNew Balance CricketSS CricketDSC
Oct 202537%27.4%11.2%10.6%10.1%3.7%
Nov 202533.5%31%12.4%8.5%11.2%3.4%
Dec 202534.9%31.3%12.9%7.4%9.9%3.6%
Jan 202633.5%33.5%12.2%7.3%10.2%3.2%
Feb 202636.4%29.6%10.3%6.5%14.3%2.8%
Mar 202638.4%29%10.8%6.1%13.3%2.5%
Apr 202638.4%27.9%9.9%7%14%2.9%
May 202640.9%27.3%10.6%6.8%12.9%1.5%
Jun 202644.2%28.6%7.5%6.8%9.5%3.4%
Jul 202641.8%27.4%10.3%8.9%8.9%2.7%
Aug 202640%27.1%7.1%12.4%11%2.4%
Sep 202638.4%30.4%10.1%9.3%8.9%3%

  1. 1.Kookaburra

    38.4%

    Held 1st. 910 estimated branded searches, +8.3% vs prior month. Share -1.6 points.

  2. 2.Gray-Nicolls

    30.4%

    Held 2nd. 720 estimated branded searches, +26.3% vs prior month. Share +3.2 points.

  3. 3.Gunn & Moore

    10.1%

    Moved from 5th to 3rd. 240 estimated branded searches, +60% vs prior month. Share +3 points.

  4. 4.New Balance Cricket

    9.3%

    Moved from 3rd to 4th. 220 estimated branded searches, -15.4% vs prior month. Share -3.1 points.

  5. 5.SS Cricket

    8.9%

    Moved from 4th to 5th. 210 estimated branded searches, -8.7% vs prior month. Share -2.1 points.

  6. 6.DSC

    3%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

Compare popularity between DSC and its closest rivals

Every comparison with DSC

5 comparisons

How has branded search demand for DSC changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DSC in New Zealand fell from 140 to 70.
  • Across the 12 months ending September 2026, DSC’s share of searches among cricket gear brands in New Zealand decreased from 3.7% to 3%.
  • Across the 12 months ending September 2026, DSC’s share of searches among cricket gear brands in New Zealand peaked at 3.7% in October 2025 and was lowest at 1.5% in May 2026.

How did search popularity change for New Zealand cricket gear brands in September 2026?

6 changes

  1. In September 2026, Gunn & Moore overtook New Balance Cricket and SS Cricket to rank 3rd among cricket gear brands in New Zealand, with 10.1% of the searches.

  2. In September 2026, Gray-Nicolls gained share of searches among cricket gear brands in New Zealand, from 27.1% to 30.4%.

  3. In September 2026, DSC gained share of searches among cricket gear brands in New Zealand, from 2.4% to 3%.

  4. In September 2026, New Balance Cricket lost share of searches among cricket gear brands in New Zealand, from 12.4% to 9.3%.

  5. In September 2026, SS Cricket lost share of searches among cricket gear brands in New Zealand, from 11% to 8.9%.

  6. In September 2026, Kookaburra lost share of searches among cricket gear brands in New Zealand, from 40% to 38.4%.

How are DSC’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DSC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dsc cricket

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How the Brand Demand Index is measured

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