Brandwave

DSC vs Kookaburra:Which is more popular?

In September 2026, Kookaburra had more branded searches than DSC among cricket gear brands in New Zealand. Kookaburra had about 910 branded searches, while DSC had 70. Kookaburra made up 38.4% of all cricket gear brand searches we track, and DSC accounted for 3%. When we asked ChatGPT and Google AI Overviews about cricket gear brands, Kookaburra appeared in all five answers and DSC in four. Kookaburra was mentioned before DSC in every answer.

Among cricket gear brands in New Zealand in September 2026

Who do people search for more?

Kookaburra, about 13 searches for every 1 for DSC

Kookaburra 910 searchesDSC 70 searches

Who does AI mention more?

Kookaburra, mentioned in every answer we collected

Kookaburra in 5 of 5DSC in 4 of 5

Who does AI recommend more?

Kookaburra, named ahead of DSC in every answer

Kookaburra first in 3DSC never first

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Top cricket gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kookaburra appeared in all five answers. DSC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kookaburra was listed before DSC in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kookaburra1st
  2. Gray-Nicolls2nd
  3. Gunn & Moore3rd
  4. New Balance Cricket4th
  5. DSC5th
  6. SS Cricket6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kookaburra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gray-Nicolls5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gunn & Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DSC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance Cricket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SS Cricket1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cricket gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DSC or Kookaburra more popular in search?

This chart shows how often people search Google for DSC and Kookaburra by name. Each line represents a brand's share of searches for all six cricket gear brands we track, month by month, from searches in New Zealand.

DSC and Kookaburra among cricket gear brands in New Zealand, by month

Share of searches by month for Kookaburra, DSC. The figures are in the table below the chart.

View monthly share of searches table
MonthKookaburraGray-NicollsGunn & MooreNew Balance CricketSS CricketDSC
Oct 202537%27.4%11.2%10.6%10.1%3.7%
Nov 202533.5%31%12.4%8.5%11.2%3.4%
Dec 202534.9%31.3%12.9%7.4%9.9%3.6%
Jan 202633.5%33.5%12.2%7.3%10.2%3.2%
Feb 202636.4%29.6%10.3%6.5%14.3%2.8%
Mar 202638.4%29%10.8%6.1%13.3%2.5%
Apr 202638.4%27.9%9.9%7%14%2.9%
May 202640.9%27.3%10.6%6.8%12.9%1.5%
Jun 202644.2%28.6%7.5%6.8%9.5%3.4%
Jul 202641.8%27.4%10.3%8.9%8.9%2.7%
Aug 202640%27.1%7.1%12.4%11%2.4%
Sep 202638.4%30.4%10.1%9.3%8.9%3%

How has the DSC and Kookaburra comparison changed over the last 12 months?

3 findings
  • Kookaburra was ahead of DSC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DSC’s share of searches among cricket gear brands in New Zealand moved from 3.7% to 3%, and its estimated monthly branded searches moved from 140 to 70.
  • Across the 12 months ending September 2026, Kookaburra’s share of searches among cricket gear brands in New Zealand moved from 37% to 38.4%, and its estimated monthly branded searches moved from 1.4K to 910.

How did search popularity change for New Zealand cricket gear brands in September 2026?

2 changes

  1. In September 2026, DSC gained share of searches among cricket gear brands in New Zealand, from 2.4% to 3%.

  2. In September 2026, Kookaburra lost share of searches among cricket gear brands in New Zealand, from 40% to 38.4%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using DSC’s and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DSC

1 branded search term

  • dsc cricket

Kookaburra

10 branded search terms

  • cricket kookaburra ball
  • cricket kookaburra shoes
  • kookaburra bat
  • kookaburra bat cricket
  • kookaburra bat stickers
  • kookaburra cricket
  • kookaburra cricket bag
  • kookaburra cricket gear
  • kookaburra cricket gloves
  • kookaburra cricket pads

How the Brand Demand Index is measured

Other head-to-heads among cricket gear brands

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