Brandwave

DKW Recruitment Group vs Heights Recruitment:Which is more popular?

In September 2026, Heights Recruitment had more branded searches than DKW Recruitment Group among Dunedin recruitment agencies in New Zealand. Heights Recruitment had about 50 branded searches, while DKW Recruitment Group had 40. Heights Recruitment made up 3.7% of all Dunedin recruitment agency searches we track, and DKW Recruitment Group accounted for 3%. When we asked ChatGPT and Google AI Overviews about Dunedin recruitment agencies, Heights Recruitment appeared in two of the three answers and DKW Recruitment Group in none.

Among Dunedin recruitment agencies in New Zealand in September 2026

Who do people search for more?

Heights Recruitment, about 25% more searches than DKW Recruitment Group

Heights Recruitment 50 searchesDKW Recruitment Group 40 searches

Who does AI mention more?

Heights Recruitment, mentioned in 2 of 3 answers, DKW Recruitment Group in 0

Heights Recruitment in 2 of 3DKW Recruitment Group in 0 of 3

Who does AI recommend more?

Heights Recruitment, the only one of the two named

Heights Recruitment first in 2DKW Recruitment Group never named

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Top Dunedin recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Heights Recruitment was mentioned in two out of three: in two of the three ChatGPT answers. DKW Recruitment Group did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Platinum Recruitment1st
  2. Your People Recruitment2nd
  3. Select Recruitment3rd
  4. Fluid Recruitment4th
  5. Heights Recruitment4th
  6. Adecco6th
  7. OneStaff7th
  8. DKW Recruitment Group–
  9. Hays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DKW Recruitment Group or Heights Recruitment more popular in search?

This chart shows how often people search Google for DKW Recruitment Group and Heights Recruitment by name. Each line represents a brand's share of searches for all nine Dunedin recruitment agencies we track, month by month, from searches in New Zealand.

DKW Recruitment Group and Heights Recruitment among Dunedin recruitment agencies in New Zealand, by month

Share of searches by month for Heights Recruitment, DKW Recruitment Group. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffSelect RecruitmentPlatinum RecruitmentAdeccoYour People RecruitmentFluid RecruitmentHeights RecruitmentDKW Recruitment GroupHays
Oct 202519.9%20.5%16.7%16%10.9%5.8%2.6%4.5%3.2%
Nov 202518.5%29.6%13.3%12.6%10.4%6.7%3.7%3%2.2%
Dec 202513.6%20.3%11%15.3%9.3%5.9%4.2%17.8%2.5%
Jan 202615.1%26.9%20.2%13.4%5.9%5.9%5.9%3.4%3.4%
Feb 202616.1%26.6%21%11.3%11.3%5.6%2.4%3.2%2.4%
Mar 202616.8%22.9%19.1%15.3%10.7%5.3%3.1%3.1%3.8%
Apr 202616.1%28.2%20.2%11.3%7.3%5.6%4%3.2%4%
May 202612.8%31.6%17.1%17.1%6%6%2.6%4.3%2.6%
Jun 202614.3%30.1%18.8%13.5%5.3%6.8%3%4.5%3.8%
Jul 202615.6%24%18.2%18.8%7.1%7.1%3.2%3.2%2.6%
Aug 202617.1%21.7%19.4%22.5%5.4%5.4%3.1%2.3%3.1%
Sep 202623.1%22.4%18.7%17.9%5.2%3.7%3.7%3%2.2%

How has the DKW Recruitment Group and Heights Recruitment comparison changed over the last 12 months?

3 findings
  • The lead changed hands 7 times in the 12 months ending September 2026: Heights Recruitment took it in November 2025, DKW Recruitment Group took it in December 2025, Heights Recruitment took it in January 2026, DKW Recruitment Group took it in February 2026, Heights Recruitment took it in April 2026, DKW Recruitment Group took it in May 2026, Heights Recruitment took it in August 2026.
  • Across the 12 months ending September 2026, DKW Recruitment Group’s share of searches among Dunedin recruitment agencies in New Zealand moved from 4.5% to 3%, and its estimated monthly branded searches moved from 70 to 40.
  • Across the 12 months ending September 2026, Heights Recruitment’s share of searches among Dunedin recruitment agencies in New Zealand moved from 2.6% to 3.7%, and its estimated monthly branded searches moved from 40 to 50.

How did search popularity change for New Zealand Dunedin recruitment agencies in September 2026?

2 changes

  1. In September 2026, Heights Recruitment overtook Hays to rank 7th among Dunedin recruitment agencies in New Zealand, with 3.7% of the searches.

  2. In September 2026, DKW Recruitment Group overtook Hays to rank 8th among Dunedin recruitment agencies in New Zealand, with 3% of the searches.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using DKW Recruitment Group’s and Heights Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DKW Recruitment Group

5 branded search terms

  • dkw dunedin
  • dkw recruitment
  • dkw recruitment dunedin
  • dkw recruitment group
  • dkw recruitment group dunedin

Heights Recruitment

1 branded search term

  • heights recruitment

How the Brand Demand Index is measured

Other head-to-heads among Dunedin recruitment agencies

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