Dawson & Co vs TRENZSEATER:Which is more popular?

Name: Dawson & Co vs TRENZSEATER: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, TRENZSEATER had more branded searches than Dawson & Co among designer furniture stores in New Zealand. TRENZSEATER had about 880 branded searches, while Dawson & Co had 720. TRENZSEATER made up 1.9% of all designer furniture store searches we track, and Dawson & Co accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about designer furniture stores, Dawson & Co and TRENZSEATER each appeared in two of the five answers. Dawson & Co was mentioned before TRENZSEATER in two out of three answers.

Among designer furniture stores in New Zealand in September 2026

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Top designer furniture stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dawson & Co and TRENZSEATER were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dawson & Co was listed before TRENZSEATER in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Simon James	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
TRENZSEATER	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Dawson & Co	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Matisse	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Good Form	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Città	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
McKenzie & Willis	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bauhaus	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Nick Scali	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Lifestyle Furniture	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Simon James2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TRENZSEATER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dawson & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Matisse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Good Form2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Città1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McKenzie & Willis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bauhaus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nick Scali0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifestyle Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about designer furniture stores

5 answers

Asked ChatGPT
“Which designer furniture store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best designer furniture stores in New Zealand?”
1. 1Matisse
2. 2Simon James
3. 3Dawson & Co
4. 4Città
5. 5Good Form
Asked ChatGPT
“What's the best designer furniture store in New Zealand for a home?”
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“modern furniture nz”
1. 1Bauhaus

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dawson & Co or TRENZSEATER more popular in search?

This chart shows how often people search Google for Dawson & Co and TRENZSEATER by name. Each line represents a brand's share of searches for all 11 designer furniture stores we track, month by month, from searches in New Zealand.

Dawson & Co and TRENZSEATER among designer furniture stores in New Zealand, by month

Month	Città	Nick Scali	McKenzie & Willis	Lifestyle Furniture	Sue-e Furniture	Simon James	TRENZSEATER	Dawson & Co	Bauhaus	Matisse	Good Form
Oct 2025	27.7%	21.4%	12.7%	15.8%	12.7%	4.7%	1.9%	1.9%	0.71%	0.33%	0.1%
Nov 2025	30.1%	20.9%	11.9%	14.7%	11.8%	5.4%	2.3%	1.8%	0.68%	0.3%	0.07%
Dec 2025	35.7%	17.8%	10.7%	12.7%	13%	5.9%	2%	1.4%	0.59%	0.18%	0.06%
Jan 2026	28.6%	23.7%	13.3%	12.7%	13.2%	4%	1.8%	1.8%	0.64%	0.28%	0.06%
Feb 2026	28.5%	18.3%	13.4%	13.1%	13.3%	6.2%	2.5%	3.2%	1.1%	0.35%	0.1%
Mar 2026	28.9%	17%	17.7%	13.7%	11.7%	5.5%	2.2%	1.9%	0.98%	0.3%	0.07%
Apr 2026	29.5%	23.9%	11.6%	13.8%	11.6%	4.4%	1.9%	2.1%	0.82%	0.24%	0.06%
May 2026	27.6%	23.3%	13.3%	15%	10.8%	5.1%	1.8%	2%	0.76%	0.28%	0.1%
Jun 2026	28.5%	24.7%	11.5%	13.1%	11.5%	5.5%	1.9%	2.1%	0.81%	0.36%	0.09%
Jul 2026	25.3%	24.2%	11.8%	13.1%	14.4%	5.7%	1.9%	1.9%	0.98%	0.57%	0.15%
Aug 2026	27%	23.5%	16.2%	10.2%	13.1%	4.1%	2.6%	2%	0.74%	0.34%	0.14%
Sep 2026	27.8%	24.1%	14.2%	13.2%	11.6%	4.4%	1.9%	1.5%	0.8%	0.24%	0.11%

How has the Dawson & Co and TRENZSEATER comparison changed over the last 12 months?

3 findings

The lead changed hands 4 times in the 12 months ending September 2026: Dawson & Co took it in February 2026, TRENZSEATER took it in March 2026, Dawson & Co took it in April 2026, TRENZSEATER took it in August 2026.
Across the 12 months ending September 2026, Dawson & Co’s share of searches among designer furniture stores in New Zealand moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 1K to 720.
Across the 12 months ending September 2026, TRENZSEATER’s share of searches among designer furniture stores in New Zealand held steady at 1.9%, and its estimated monthly branded searches moved from 1K to 880.

How did search popularity change for New Zealand designer furniture stores in September 2026?

2 changes

In September 2026, TRENZSEATER lost share of searches among designer furniture stores in New Zealand, from 2.6% to 1.9%.
Estimated monthly branded searches for Dawson & Co in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dawson & Co’s and TRENZSEATER’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.