Dawson & Co vs Good Form:Which is more popular?
In September 2026, Dawson & Co had more branded searches than Good Form among designer furniture stores in New Zealand. Dawson & Co had about 720 branded searches, while Good Form had 50. Dawson & Co made up 1.5% of all designer furniture store searches we track, and Good Form accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about designer furniture stores, Dawson & Co and Good Form each appeared in two of the five answers. Dawson & Co was mentioned before Good Form in every answer that named either.
Who do people search for more?
Dawson & Co, about 14 searches for every 1 for Good Form
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Dawson & Co, named ahead of Good Form in 2 of 2 answers
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Top designer furniture stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dawson & Co and Good Form were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dawson & Co was listed before Good Form in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Simon James2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TRENZSEATER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dawson & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Matisse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Good Form2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Città1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McKenzie & Willis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bauhaus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nick Scali0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifestyle Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about designer furniture stores
5 answers
Asked ChatGPT
“Which designer furniture store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best designer furniture stores in New Zealand?”
Asked ChatGPT
“What's the best designer furniture store in New Zealand for a home?”
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“modern furniture nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dawson & Co or Good Form more popular in search?
This chart shows how often people search Google for Dawson & Co and Good Form by name. Each line represents a brand's share of searches for all 11 designer furniture stores we track, month by month, from searches in New Zealand.
Share of searches by month for Dawson & Co, Good Form. The figures are in the table below the chart.
View monthly share of searches table
| Month | Città | Nick Scali | McKenzie & Willis | Lifestyle Furniture | Sue-e Furniture | Simon James | TRENZSEATER | Dawson & Co | Bauhaus | Matisse | Good Form |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 21.4% | 12.7% | 15.8% | 12.7% | 4.7% | 1.9% | 1.9% | 0.71% | 0.33% | 0.1% |
| Nov 2025 | 30.1% | 20.9% | 11.9% | 14.7% | 11.8% | 5.4% | 2.3% | 1.8% | 0.68% | 0.3% | 0.07% |
| Dec 2025 | 35.7% | 17.8% | 10.7% | 12.7% | 13% | 5.9% | 2% | 1.4% | 0.59% | 0.18% | 0.06% |
| Jan 2026 | 28.6% | 23.7% | 13.3% | 12.7% | 13.2% | 4% | 1.8% | 1.8% | 0.64% | 0.28% | 0.06% |
| Feb 2026 | 28.5% | 18.3% | 13.4% | 13.1% | 13.3% | 6.2% | 2.5% | 3.2% | 1.1% | 0.35% | 0.1% |
| Mar 2026 | 28.9% | 17% | 17.7% | 13.7% | 11.7% | 5.5% | 2.2% | 1.9% | 0.98% | 0.3% | 0.07% |
| Apr 2026 | 29.5% | 23.9% | 11.6% | 13.8% | 11.6% | 4.4% | 1.9% | 2.1% | 0.82% | 0.24% | 0.06% |
| May 2026 | 27.6% | 23.3% | 13.3% | 15% | 10.8% | 5.1% | 1.8% | 2% | 0.76% | 0.28% | 0.1% |
| Jun 2026 | 28.5% | 24.7% | 11.5% | 13.1% | 11.5% | 5.5% | 1.9% | 2.1% | 0.81% | 0.36% | 0.09% |
| Jul 2026 | 25.3% | 24.2% | 11.8% | 13.1% | 14.4% | 5.7% | 1.9% | 1.9% | 0.98% | 0.57% | 0.15% |
| Aug 2026 | 27% | 23.5% | 16.2% | 10.2% | 13.1% | 4.1% | 2.6% | 2% | 0.74% | 0.34% | 0.14% |
| Sep 2026 | 27.8% | 24.1% | 14.2% | 13.2% | 11.6% | 4.4% | 1.9% | 1.5% | 0.8% | 0.24% | 0.11% |
How has the Dawson & Co and Good Form comparison changed over the last 12 months?
3 findings
- Dawson & Co was ahead of Good Form in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dawson & Co’s share of searches among designer furniture stores in New Zealand moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Good Form’s share of searches among designer furniture stores in New Zealand moved from 0.1% to 0.11%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand designer furniture stores in September 2026?
1 change
Estimated monthly branded searches for Dawson & Co in New Zealand fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dawson & Co’s and Good Form’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dawson & Co
1 branded search term
- dawson and co
Good Form
1 branded search term
- good form furniture
Other head-to-heads among designer furniture stores
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