Brandwave

Crisp vs Zendesk:Which is more popular?

In September 2026, Zendesk had more branded searches than Crisp among customer support platforms in New Zealand. Zendesk had about 1,010 branded searches, while Crisp had 0. Zendesk made up 44.9% of all customer support platform searches we track, and Crisp accounted for 0%. When we asked ChatGPT and Google AI Overviews about customer support platforms, Zendesk appeared in all four answers and Crisp in none.

Among customer support platforms in New Zealand in September 2026

Who do people search for more?

Zendesk, the only one of the two with measured searches

Zendesk 1K searchesCrisp 0 searches

Who does AI mention more?

Zendesk, mentioned in every answer we collected

Zendesk in 4 of 4Crisp in 0 of 4

Who does AI recommend more?

Zendesk, the only one of the two named

Zendesk first in 4Crisp never named

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Top customer support platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zendesk appeared in all four answers. Crisp did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Freshdesk2nd
  3. Intercom3rd
  4. Zoho Desk4th
  5. Gorgias5th
  6. Help Scout–
  7. Tidio–
  8. Crisp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Freshdesk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zoho Desk3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gorgias3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Intercom3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Help Scout0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tidio0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Crisp0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about customer support platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crisp or Zendesk more popular in search?

This chart shows how often people search Google for Crisp and Zendesk by name. Each line represents a brand's share of searches for all eight customer support platforms we track, month by month, from searches in New Zealand.

Crisp and Zendesk among customer support platforms in New Zealand, by month

Share of searches by month for Zendesk, Crisp. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskZoho DeskFreshdeskGorgiasHelp ScoutTidioIntercomCrisp
Oct 202548%14%14%11.5%6.1%6.1%0.36%0%
Nov 202542.3%13%15.9%15.9%6.9%5.7%0.41%0%
Dec 202542.9%15.1%15.1%15.1%6.6%4.2%0.47%0.47%
Jan 202643.8%13.6%13.6%16.6%4.7%7.2%0%0.43%
Feb 202643.6%13.3%13.3%16.2%4.6%8.7%0.41%0%
Mar 202641.1%15.4%15.4%15.4%5.5%6.7%0.4%0%
Apr 202634.7%15%12.2%22.5%6.6%8%0.47%0.47%
May 202645.2%14%11.4%17.1%3.9%7.5%0.44%0.44%
Jun 202643.6%13.7%13.7%16.7%6%6%0.43%0%
Jul 202644.3%12.8%12.8%19.2%5.4%4.4%0.49%0.49%
Aug 202642.6%13.5%13.5%20.3%5.9%3.8%0.42%0%
Sep 202644.9%17.3%14.2%14.2%4.9%4%0.44%0%

How has the Crisp and Zendesk comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customer support platforms in September 2026?

1 change
  1. In September 2026, Zendesk gained share of searches among customer support platforms in New Zealand, from 42.6% to 44.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crisp’s and Zendesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crisp

1 branded search term

  • crisp customer support

Zendesk

2 branded search terms

  • zendesk
  • zendesk api

How the Brand Demand Index is measured

Other head-to-heads among customer support platforms

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