Brandwave

Creative Market vs UI8:Which is more popular?

In September 2026, Creative Market had more branded searches than UI8 among design asset marketplaces in New Zealand. Creative Market had about 930 branded searches, while UI8 had 10. Creative Market made up 3.9% of all design asset marketplace searches we track, and UI8 accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, Creative Market appeared in four of the five answers and UI8 in three. Creative Market was mentioned before UI8 in every answer.

Among design asset marketplaces in New Zealand in September 2026

Who do people search for more?

Creative Market, about 93 searches for every 1 for UI8

Creative Market 930 searchesUI8 10 searches

Who does AI mention more?

Creative Market, mentioned in 4 of 5 answers, UI8 in 3

Creative Market in 4 of 5UI8 in 3 of 5

Who does AI recommend more?

Creative Market, named ahead of UI8 in every answer

Creative Market first in 3UI8 never first

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Top design asset marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Creative Market was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UI8 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Creative Market was listed before UI8 in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Creative Market1st
  2. Envato2nd
  3. UI83rd
  4. Adobe Stock4th
  5. Creative Fabrica5th
  6. Dafont–
  7. Freepik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Envato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Stock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creative Fabrica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freepik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about design asset marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Creative Market or UI8 more popular in search?

This chart shows how often people search Google for Creative Market and UI8 by name. Each line represents a brand's share of searches for all seven design asset marketplaces we track, month by month, from searches in New Zealand.

Creative Market and UI8 among design asset marketplaces in New Zealand, by month

Share of searches by month for Creative Market, UI8. The figures are in the table below the chart.

View monthly share of searches table
MonthDafontAdobe StockEnvatoFreepikCreative MarketCreative FabricaUI8
Oct 202529.8%29.3%17.7%16.3%3%3.8%0.09%
Nov 202526.6%31.7%16.6%17.6%3.3%4.1%0.1%
Dec 202529.2%28.6%17.8%16.1%2.6%5.6%0.04%
Jan 202628.6%27.8%17.4%15.6%3.9%6.7%0.08%
Feb 202634.1%27%16.5%15%3%4.3%0.07%
Mar 202634%27.2%13.7%18.5%2.9%3.6%0.08%
Apr 202630.9%29.9%15.1%16.6%2.7%4.8%0.07%
May 202633.9%26.9%13.7%18.2%3%4.3%0.07%
Jun 202635.5%28.2%16.7%12.8%3.2%3.5%0.03%
Jul 202636%28%16.4%12.5%3.4%3.7%0.04%
Aug 202638.9%25.3%18.1%11.2%3.5%2.7%0.08%
Sep 202635%27.9%19.1%10.3%3.9%3.7%0.04%

How has the Creative Market and UI8 comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand design asset marketplaces in September 2026?

2 changes
  1. Creative Market’s share of searches among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 3.2% to 3.9% in September 2026.

  2. Estimated monthly branded searches for UI8 in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Creative Market’s and UI8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Creative Market

8 branded search terms

  • creative market
  • creative market fonts
  • creative market mockups
  • creative market templates
  • creativemarket
  • creativemarket fonts
  • creativemarket mockups
  • creativemarket templates

UI8

1 branded search term

  • ui8

How the Brand Demand Index is measured

Other head-to-heads among design asset marketplaces

Creator with pink hair and a pink jacket

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